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Ortto vs Zeta CDP+

Ortto

(112)
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Zeta CDP+

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Your customer data, marketing automation & analytics, together.

Deployment

  • Cloud-based
  • On-premises

Support Options

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
View profile
Zeta CDP+ is a cloud-based customer data platform for marketing, which provides features such as engagement tracking, campaign analytics, personalization, predictive analytics, customer segmentation, and email marketing.
Zeta CDP+ is a cloud-based customer data platform for marketing, which provides features such as engagement tracking, campaign analytics, personalizat...

Deployment

  • Cloud-based
  • On-premises

Support Options

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
View profile

Starting from

USD 849.00/month

  • Free Version
  • Free Trial
  • Subscription

Starting from

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Overall rating

4.6 /5
(112)

Ease of Use

4.5/ 5

Features

4.4/ 5

Customer Service

4.5/ 5

Value for Money

4.4/ 5
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Total features 124

  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Notifications
  • Audience Targeting
  • Autoresponders
  • Behavior Tracking
  • Behavioral Analytics
  • Behavioral Targeting
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • Contextual Targeting
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customisable Branding
  • Customisable CTAs
  • Customisable Dashboard
  • Customisable Forms
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Security
  • Data Synchronization
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Forms Management
  • GDPR Compliance
  • Image Library
  • Interaction Tracking
  • Key Performance Indicators
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Match & Merge
  • Mobile Optimization
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Multivariate Testing
  • Performance Metrics
  • Personalization
  • Predictive Analytics
  • Predictive Modeling
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Real-Time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • SMS Marketing
  • Sales Analytics
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Single Sign On
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Subscriber Management
  • Surveys & Feedback
  • Tagging
  • Target Account Identification
  • Template Management
  • Third-Party Integrations
  • Trend Analysis
  • User Management
  • Visitor Tracking
  • Visual Analytics
  • Visualization
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Widgets

Total features 42

  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Notifications
  • Audience Targeting
  • Autoresponders
  • Behavior Tracking
  • Behavioral Analytics
  • Behavioral Targeting
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • Contextual Targeting
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customisable Branding
  • Customisable CTAs
  • Customisable Dashboard
  • Customisable Forms
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Security
  • Data Synchronization
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Forms Management
  • GDPR Compliance
  • Image Library
  • Interaction Tracking
  • Key Performance Indicators
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Match & Merge
  • Mobile Optimization
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Multivariate Testing
  • Performance Metrics
  • Personalization
  • Predictive Analytics
  • Predictive Modeling
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Real-Time Updates
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • SMS Marketing
  • Sales Analytics
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Single Sign On
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Subscriber Management
  • Surveys & Feedback
  • Tagging
  • Target Account Identification
  • Template Management
  • Third-Party Integrations
  • Trend Analysis
  • User Management
  • Visitor Tracking
  • Visual Analytics
  • Visualization
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Widgets
  • BigCommerce
  • Calendly
  • Chargebee
  • Google Ads
  • Gorgias
  • HubSpot CRM
  • Instapage
  • Intercom
  • LiveChat
  • Lob
  • Meta for Business
  • Pipedrive
  • PrestaShop
  • Recurly
  • Salesforce Sales Cloud
  • Segment
  • SendGrid
  • Shopify
  • Slack
  • Squarespace
  • Stripe
  • Twilio
  • Twitter/X
  • Typeform
  • WooCommerce
  • Zapier
  • Zendesk Suite
Not provided by vendor

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