Instagram

4.7 (4,918)
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Capture, edit, and share photos, videos, and messages

About Instagram

Instagram is a social media app which lets users share photos and videos from their smartphones, as well as like and comment on other users’ posts, send private messages, search for relevant content, and more. Users can view their feed from any web browser, but can only upload photos and videos through the native apps for iOS and Android.

Instagram includes a range of filters and editing tools which users can apply to their photos and videos before posting. The exposure, brightness, contrast, saturation, warmth, fade, and other aspects of photos can be adjusted, and users can also add text and drawings on top of their photos and videos. Up to 10 photos and videos can be published in a single post, and filters can be applied in bulk across a whole post, or to individual images. Videos can be shared with or without audio, and users can control which frame of a video is presented as the cover image. Captions, hashtags, and locations can be added to posts, enabling users to search for relevant content.

The Stories feature allows users to post photos and videos which are displayed at the top of their followers’ feeds, and disappear after 24 hours. Users can send direct messages to each other, containing their own photos or videos, text, posts from their feed, other users’ profiles, hashtags, and locations. Disappearing photos and videos can also be sent directly to other users, which can be viewed twice before they disappear.


Key benefits of Instagram

  • Users can publish up to 10 images or videos in a single post, customize the order in which they are displayed, and apply filters individually or to all photos and videos within a post.

  • Editing tools allow users to add filters and effects to photos and videos, with a selection of built-in filters, and tools for adjusting the brightness, color, warmth, saturation, contrast, fade, and other effects.

  • Users can send direct messages to their followers, including their own photos or videos, text, posts from their feed, other users’ profiles, hashtags, and locations.

  • Stories enable users to share photos and videos which disappear after 24 hours, and users can also share disappearing photos and videos with one another.

  • Users can add locations and hashtags to their posts, enabling other users to find their content through searches.

  • Images

    Instagram Software - Instagram allows users to upload photos and videos from their mobile phone, or access their camera through the app
    Instagram Software - A range of filters and editing tools are built into Instagram
    Instagram Software - Drawings and text can be added on top of photos and videos
    Instagram Software - All posts published by a user are visible on their profile
    Instagram Software - Stories appear at the top of each users' Instagram feed, and disappear after 24 hours
    Instagram Software - Users can broadcast live on Instagram
    Instagram Software - Users can send one another direct messages on Instagram
    Instagram Software - Direct messages can include photos, videos, text, emojis, hashtags, locations, profiles, and more
    Instagram Software - Instagram automatically recommends content to users, based on who they follow and which posts they have liked
    Instagram Software - Users are notified of new followers, likes and comments on their posts, and direct messages
    View 10 more
    Instagram Software - Instagram allows users to upload photos and videos from their mobile phone, or access their camera through the app
    Instagram Software - A range of filters and editing tools are built into Instagram
    Instagram Software - Drawings and text can be added on top of photos and videos
    Instagram Software - All posts published by a user are visible on their profile
    Instagram Software - Stories appear at the top of each users' Instagram feed, and disappear after 24 hours
    Instagram Software - Users can broadcast live on Instagram
    Instagram Software - Users can send one another direct messages on Instagram
    Instagram Software - Direct messages can include photos, videos, text, emojis, hashtags, locations, profiles, and more
    Instagram Software - Instagram automatically recommends content to users, based on who they follow and which posts they have liked
    Instagram Software - Users are notified of new followers, likes and comments on their posts, and direct messages

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    Reviews

    Overall rating

    4.7 /5
    (4,918)
    Value for Money
    4.6/5
    Features
    4.6/5
    Ease of Use
    4.7/5
    Customer Support
    4.1/5

    Already have Instagram?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 4,918
    mohamad
    mohamad
    Overall rating
    • Industry: Commercial Real Estate
    • Company size: 2–10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    For me as a social media manager and as someone who use Instagram daily I think the app is...

    Reviewed on 07/07/2023

    Well, after using Instagram for 2 years I think it's good for entertainment and marketing and make...

    Well, after using Instagram for 2 years I think it's good for entertainment and marketing and make you contact your friends easily and message them, Instagram also gives you the possibility to meet new friends too

    Pros

    This app is easy to use like, it's simple and fast, it's easy to post something or share something with your friend, you can follow people that you know personally or anyone else, and it's also easy to start a conversation on it with some cause there is a place where you can send messages on it, the recommended page is good and clear from the unacceptable content.

    Cons

    Actually, there are some features that should be on Instagram like the availability of making long videos on Instagram like 3 minutes or 5 minutes videos, and adding the option of reacting to posts with funny reactions and angry reactions just like Facebook and other social media platform does.

    Kyle
    Overall rating
    • Industry: Retail
    • Company size: 2–10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    100% Necessary Social Media Platform

    Reviewed on 25/07/2024

    Overall I've spent 10s of thousands of dollars to advertise to my target market because organic...

    Overall I've spent 10s of thousands of dollars to advertise to my target market because organic content has very little reach to my followers

    Pros

    I like that I can use this platform as a way to share valuable and entertaining videos and images to my target my customers who are using the app for consuming content related to the hunting industry.

    Cons

    I don't like how it doesn't show as much of my organic content to my followers like it used to. It's now a pay to play platform

    Alternatives Considered

    Snapchat

    Reasons for Switching to Instagram

    The audience using Instagram is more relevant to my brand, QuikCamo
    Jesus
    Overall rating
    • Industry: Retail
    • Company size: 2–10 Employees
    • Used Daily for Free Trial
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    Share your personal life or business in a professional way

    Reviewed on 14/10/2024

    buena experiencia más moderna e inclinada a cosas bonitas

    buena experiencia más moderna e inclinada a cosas bonitas

    Pros

    Poder compartir fotos y ver perfiles de manera rápida

    Cons

    Little by little they have been turning like every other social network

    Crystal
    Overall rating
    • Industry: Apparel & Fashion
    • Company size: Self Employed
    • Used Monthly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 2.0 /10

    Instagram just like fb

    Reviewed on 31/10/2024

    It was on at first but then got boring..

    It was on at first but then got boring..

    Pros

    Was kinda like Facebook ..you could get away with more of what was posted

    Cons

    Boring content ...was basically the same as facebook

    Chena Ram
    Overall rating
    • Industry: Food & Beverages
    • Company size: 11–50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    love for instagram

    Reviewed on 14/09/2024

    According to me, Instagram has become a social media app. Look at everyone. They use Instagram from...

    According to me, Instagram has become a social media app. Look at everyone. They use Instagram from morning till evening and post reels up and down. I liked it a lot.

    Pros

    While making reels on Instagram, I get very unique filters, using which I make very good reels.

    Cons

    Watching those reels again and again and asking for comments from people

    Showing 5 reviews of 4,918 Read all reviews

    Instagram FAQs

    Below are some frequently asked questions for Instagram.

    Instagram offers the following pricing plans:

    • Pricing model: Free Version
    • Free Trial: Not Available

    Please contact Meta directly for pricing details.

    Instagram has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Instagram supports the following languages:

    English

    Instagram supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Instagram integrates with the following applications:

    Facebook Business Suite, Meta for Business, Twitter/X

    Instagram offers the following support options:

    FAQs/Forum, Knowledge Base

    Related categories

    See all software categories found for Instagram.