About Fullstory

"Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions. By injecting digital behavioral data into their analytics stack, our patented technology unlocks the power of quality behavioral data at scale–transforming every digital visit into actionable insights.

With Fullstory, enterprise businesses move closer to their customers and closer to success. When organizations understand their customers like never before they’re able to create world-class experiences that increase funnel conversion, easily detect malicious behaviors and fraud, and identify their highest-value customers effortlessly.

Fullstory is on a mission to make every business more customer centric–made possible only through true behavioral insights–and understanding the sentiment between the clicks. "

Pricing starting from:

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)

Deployment

  • Cloud-based
  • On-premises

Markets

Australia, Belgium, Canada, Denmark, Finland and 15 others

Supported Languages

English

Pricing starting from:

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Images

Fullstory Software - Ready-made for AI Behavioral Data Straight to your Data Ecosystem
Fullstory Software - Visualize Behavioral Data with Custom Dashboards
Fullstory Software - Powerful Session Replay Combined with Dev Tools
Fullstory Software - Use AI-generated Summaries to Take Action More Quickly
Fullstory Software - Fullstory for Mobile Apps
View 6 more
Fullstory video
Fullstory Software - Ready-made for AI Behavioral Data Straight to your Data Ecosystem
Fullstory Software - Visualize Behavioral Data with Custom Dashboards
Fullstory Software - Powerful Session Replay Combined with Dev Tools
Fullstory Software - Use AI-generated Summaries to Take Action More Quickly
Fullstory Software - Fullstory for Mobile Apps

Features

Total features of Fullstory: 152

  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Reporting
  • Alerts/Escalation
  • Alerts/Notifications
  • Analytics
  • Annotations
  • Application Management
  • Augmented Analytics
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Benchmarking
  • Campaign Analytics
  • Campaign Management
  • Categorisation/Grouping
  • Charting
  • Chat/Messaging
  • Click Tracking
  • Cohort Analysis
  • Collaboration Tools
  • Commenting/Notes
  • Compliance Management
  • Configurable Alerts
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Touchpoints
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Collection
  • Data Import/Export
  • Data Modeling
  • Data Synchronization
  • Data Visualization
  • Dynamic Content
  • Element Analytics
  • Email Alerts
  • Engagement Tracking
  • Event Logs
  • Event Triggered Actions
  • For Mobile
  • For Websites
  • Form Analytics
  • Functions/Calculations
  • Funnel Analysis
  • Geographic Maps
  • Goal Setting/Tracking
  • Heatmaps
  • In-App Events Tracking
  • Incident Management
  • Indexing
  • Intelligent Search
  • Interactive Reports
  • Issue Management
  • Issue Tracking
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Research Tools
  • Keyword Tracking
  • Knowledge Management
  • Link Management
  • Location Tracking
  • Mixed Methods Research
  • Mobile Access
  • Mobile Alerts
  • Mobile Dashboards
  • Monitoring
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Location Monitoring
  • Multiple Data Sources
  • Multiple Site Management
  • Multiple User Accounts
  • Pageview Tracking
  • Performance Management
  • Performance Metrics
  • Personalization
  • Private Dashboards
  • Problem Area Alerts
  • Product Data Management
  • Public Dashboards
  • Qualitative Comparative Analysis
  • Quantitative Analysis
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Referral Tracking
  • Remote Monitoring & Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Risk Alerts
  • Role-Based Permissions
  • Root Cause Analysis
  • SEO Management
  • Sales Trend Analysis
  • Scorecards
  • Screen Activity Recording
  • Scroll Maps
  • Search/Filter
  • Self Service Data Preparation
  • Semantic Search
  • Sentiment Analysis
  • Session Recording
  • Single Page View
  • Single Sign On
  • Site Search Tracking
  • Social Media Integration
  • Software Testing Management
  • Statistical Analysis
  • Tagging
  • Templates
  • Text Analysis
  • Third-Party Integrations
  • Time on Site Tracking
  • Transaction Monitoring
  • Trend Analysis
  • Trend/Problem Indicators
  • Uninstall Tracking
  • Unmoderated Testing
  • Uptime Reporting
  • Usability Testing
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Journeys
  • User Management
  • User Research Analysis
  • Visitor Tracking
  • Visual Analytics
  • Visualization
  • Web Traffic Reporting
  • Website Analytics
  • Widgets

Alternatives

Inspectlet

4.0
#1 Alternative to Fullstory
Inspectlet records videos of your visitors as they use your site, allowing you to see everything they do. See every...

Hotjar

4.7
#2 Alternative to Fullstory
Improve your customer experience with Hotjar. An intuitive, visual way to discover, consolidate, and communicate user...

Mouseflow

4.7
#3 Alternative to Fullstory
Mouseflow is a user behavior recording platform that helps reveal website visitors' activities through 6 types of...

Pendo

4.5
#4 Alternative to Fullstory
Pendo is a product experience platform for teams to capture product usage data and behavior, gather feedback, and...

Reviews

Overall rating

4.6 /5
(66)
Value for Money
4.1/5
Features
4.5/5
Ease of Use
4.4/5
Customer Support
4.3/5

Already have Fullstory?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 66
Frank
Frank
Overall rating
  • Industry: Hospitality
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Fullstory ushers in a new era of live data analytics

Reviewed on 29/01/2019

The ability to see exactly how your users are struggling with a particular element of your website...

The ability to see exactly how your users are struggling with a particular element of your website whether in real-time or not makes this a truly revolutionary product. It's really easy to set up and has the added benefit of an API that we've recently incorporated into our admin portal to aid in diagnosing customer issues. Just a solid product all around.

Pros

The first time you see a live view of a user browsing/struggling on your website is almost magical. It turns what could routinely be a maddening experience into a fun activity. It's very easy to filter out sessions to land on a particular session of interest and also allows you to save searches that you've identified for whatever reason. Analyzing the customer experience through Fullstory has almost replaced the need to give out giftcards at a random Starbucks to view customers in action.

Cons

There's not really anything I can knock this product for. It's exceptional.

Verified Reviewer
Overall rating
  • Industry: Online Media
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great product for learning about your customer usage! Highly recommend for any product team!

Reviewed on 03/12/2022

Excellent, Highly recommend it to any product out there trying to understand their product and...

Excellent, Highly recommend it to any product out there trying to understand their product and customer experience on the next level.

Pros

Loved that you could review widget screen recordings for our app where other competitor products did not allow us to do this.

Cons

Pricing was hard to understand initially but the excellent support team cleared this up for us. Thanks heaps [SENSITIVE CONTENT] 5 star support!

Alternatives Considered

Hotjar and Mouseflow

Reasons for Choosing Fullstory

Embedded/Widget recordings work through Fullstory but not Hotjar.

Switched From

Hotjar

Reasons for Switching to Fullstory

Great support and assistance from the Fullstory team.
Bharath
Bharath
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Too pricey for the features and functionality it supports

Reviewed on 18/08/2017

Pros

Gives a nice overview of how website visitors are browsing the site and how they are moving from one page to the next page. We can also see where they are clicking, where they are spending more time etc.

Cons

For the price it demands, I feel the ROI is very low. Of all the features, I only found website session recording to be the only useful one. That too, after seeing a few sessions, you can get a sense of what to optimize. After that, more recorded sessions won't really help. Also, it's not practically possible to go thru all recorded sessions.

Thomas
Overall rating
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 2.0 /10

State of the art product, but poor customer service and retention, unjustified price increase

Reviewed on 21/11/2019

Everything about the software itself was great, unfortunately the service and pricing packages...

Everything about the software itself was great, unfortunately the service and pricing packages ruined my day.

Pros

It was very easy to use, and very useful to debug issues, and trace or track usage abuse.

Cons

Customer service was poor. Price for minimum package was increased from USD $199 to $899. When I raised a concern, that I have recommended a new client, they did not consider my case as an existing partner introducing a customer to them, did not make any adjustments or gave me the old price as a one-time exception.

First, a price increase of 450% does not make any sense. Secondly, no exception granted from a loyal customer and partner.

Alternatives Considered

Hotjar

Reasons for Switching to Fullstory

It was easy to go onboard, and was able to identify users by passing in some parameters.
Monish
Monish
Overall rating
  • Industry: Computer Software
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Track the User session and watch them use your product to identify there pain points

Reviewed on 27/04/2020

FullStory has been a really useful tool for analysing the user experience on the Website

FullStory has been a really useful tool for analysing the user experience on the Website

Pros

FullStory records the live session of the user who uses the fullstory integrated web application,

It records lots of other useful metrics which can be used for analysis these metrics can be customised,

The integration of fullStory to the product is simple and easy due to the good documentation an good customer support,

The FullStory provides some inbuilt analysis trends which is pretty useful,

FullStory provides API's for data extraction,

Cons

I wold like to move the metric data collected to a analytic platform like tableau, which is not achievable right now,

i recommend fullStory to provide a inbuilt environment such as tableau for further analysis on the data collected,

The metrics stored dose not last for a longer than 90 to 100 days, so we had to write java code to move data from fullStory to databases, fullStory has provided api's to support this data movement

Showing 5 reviews of 66 Read all reviews

Fullstory FAQs

Below are some frequently asked questions for Fullstory.

Fullstory offers the following pricing plans:

  • Pricing model: Free Version
  • Free Trial: Available

FullStory does not publish numeric pricing. There are four pricing plans for which you must contact FullStory for a quote. Data Direct: This plan is designed specifically for data science and analytics teams. It focuses on providing the resources necessary for building predictive models and utilizing data for Generative AI and Large Language Models, catering to those involved in advanced data manipulation and analysis. Business: Aimed at teams requiring comprehensive visibility across their digital portfolio, this plan helps maintain cross-functional clarity. It's suitable for groups that manage multiple functions and need to maintain an overarching view of their digital operations. Advanced: For companies seeking deep product analytics combined with qualitative insights, the Advanced plan offers tools to grow with agility. This plan is ideal for businesses intent on closely monitoring and enhancing their product offerings based on detailed user interaction insights. Enterprise: Tailored for large organizations, this plan provides capabilities to discover trends, plan roadmaps, and improve funnels effectively at scale. It supports extensive data analysis and strategic planning needs conducive to large-scale operational improvements in user experience and business processes.

Fullstory has the following typical customers:

51–200, 201–500, 501–1,000, 1,001–5,000

Fullstory supports the following languages:

English

Fullstory supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Fullstory integrates with the following applications:

AB Tasty, BigCommerce, BigQuery Connector for Jira, Blue Triangle, BugSnag, DataGrail, Delacon, Dynamic Yield, Fivetran, Formsort, Gainsight CS, Google Analytics 360, Google Cloud Operations Suite, Google Tag Manager 360, Gravity, Help Scout, Hightouch, Intercom, Invoca, Jira Integration+, Kameleoon, Kustomer, LaunchDarkly, Olark, Productboard, Rollbar, RudderStack, Segment, Shopify POS, SiteSpect, Slack, Snowflake, Split, Squarespace, Survicate, Tealium Customer Data Hub, Toplyne, Tray.io, Trello, UXPin, Unbounce, UserTesting, VWO Engage, VWO Fullstack, VWO Insights, Webtrends Optimize, WooCommerce, Workato, mParticle

Fullstory offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

See all software categories found for Fullstory.