Fleetsmith

Pricing is very attractive (free) with less than 10 assets, impossible to beat. Profiles are easy to setup and it does help to get started very quickly. Installation is also very straightforward which is GREAT as opposed to some other tools we assessed.
MDM and DEP are supported, which is awesome so that you can literally leave the computer setup itself (although we have not yet activated DEP).
Would recommend to anyone considering to secure a small park of computers to give it a try on a machine to see if it fits their needs.

It supports only Apple devices, pricing may give me second thoughts going over 10 users (we will want to retain the software but some competitor may become more interesting).
It does integrate a lot of features and software that can be installed automatically on computers, however it does not support ALL the software we wish to see. It also does not include (as yet) device location tracking or some "smart" features such as automatically enforcing updates within X days for vulnerable softwares (for example some Chrome updates are "cosmetic" but some do fix security issues and it would be great to see them automatically enforced without manual action). Still... quite sure these will come in time!

We started using Fleetsmith before Apple acquired the company and the ability to easily onboard users with a generous free tier was superb. The ability to deploy a number of key pieces of software from their catalog was great and there we some good levels of control over device settings including key escrow for disk encryption.

Many of the features that made it so great disappeared overnight though and have not returned. There is no roadmap from Apple to say what the plans are. There were also little things that you couldn't acheive with Fleetsmith such as easily deploying a website shortcut to the desktop. Luckily they did leave the custom script in place so bash is an option but this is something that should be slicker.

Fleetsmith has great integration with GSuite and a clear and straightforward management dashboard to deploy and manage assets. The setup is very simple and takes no time to get plugging away at configuring your environment. The support team via tickets or in Slack are super helpful, responsive, and all around a great group of people to help out if needed. Also, the way that FS keeps apps that don't require an update continuously updated while closed is a really elegant way to not worry about an ever growing collection of end user apps.

The biggest issues I have encountered come with the implementation of profiles in FS and the lack of custom package deployment. The approve and assign process could definitely use some streamlining as it's a few steps to get things how I like them. The Global Profile is not useful for me as there are a lot of different subsets of devices. This is further compounded by the inability to assign multiple profiles which I would find very useful in an enterprise settings (tailoring devices by department and/or geographic location).

As for the applications catalog, it's got some standards in there, but it is very limited. Without the ability deploy custom packages and now whitelist KEXT unless it's in the FS catalog, it really defeats a lot of convenience of an MDM