--- description: Learn more about GivingDNA. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: GivingDNA Reviews, Cost & Features | GetApp Australia 2026 --- Breadcrumb: [Home](/) > [Business Intelligence (BI) Tools](/directory/318/business-intelligence/software) > [GivingDNA](/software/128611/causemo) # GivingDNA Canonical: https://www.getapp.com.au/software/128611/causemo Page: 1 / 2\ Next: [Next page](https://www.getapp.com.au/software/128611/causemo?page=2) > GivingDNA is a next-generation data analytics and wealth screening tool that helps nonprofits build super-targeted segments. Fundraisers and nonprofit marketers get insights that help you quickly profile and segment your donors and take the next steps toward custom donor experiences. > > Verdict: Rated **4.9/5** by 9 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of GivingDNA \- Precise Donor Segmentation: GivingDNA empowers nonprofits by offering advanced data analytics and wealth screening capabilities, allowing fundraisers and nonprofit marketers to create highly precise donor segments. This targeted approach ensures that your outreach efforts are tailored to each donor's specific interests and preferences, increasing the chances of successful engagement and donations. - Enhanced Donor Experience: With GivingDNA, you gain invaluable insights that enable you to efficiently profile and segment your donors. By understanding their behaviors, preferences, and giving patterns, you can create personalized donor experiences that resonate on a deeper level. This personalized approach fosters stronger donor relationships and encourages ongoing support for your cause. - Comprehensive Constituent View: GivingDNA goes beyond basic data analysis by enriching your data with third-party insights. This comprehensive 360-degree view of your constituents provides a deeper understanding of their backgrounds, interests, and wealth indicators. Armed with this information, you can make more informed decisions, tailor your messaging, and effectively target your outreach efforts. - User-Friendly and Accessible: GivingDNA is designed to be user-friendly and accessible to fundraisers and nonprofit marketers without requiring any coding or advanced spreadsheet skills. Its intuitive interface and straightforward functionality ensure that you can easily navigate and utilize the tool, saving time and effort in the process. - Efficient Data Enrichment: GivingDNA streamlines the data enrichment process by leveraging third-party insights. Rather than manually sourcing and analyzing various data points, GivingDNA automates the process, providing you with comprehensive insights and saving valuable time. This efficiency allows you to focus more on strategic planning and donor engagement, maximizing your fundraising potential. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.9/5** | 9 Reviews | | Ease of Use | 4.7/5 | Based on overall reviews | | Customer Support | 5.0/5 | Based on overall reviews | | Value for Money | 5.0/5 | Based on overall reviews | | Features | 4.9/5 | Based on overall reviews | | Recommendation percentage | 100% | (10/10 Likelihood to recommend) | ## About the vendor - **Company**: Pursuant - **Location**: Dallas, US - **Founded**: 2009 ## Commercial Context - **Starting Price**: USD 500.00 - **Pricing model**: Per Feature (Free Trial) - **Pricing Details**: Monthly Plan: $500/month Annual Plan Starts at: $6,000/year - **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 210 more ## Features - AI/Machine Learning - Activity Dashboard - Alerts/Notifications - Behavior Tracking - CRM - Campaign Analytics - Campaign Planning - Campaign Segmentation - Campaign Tracking - Contact Database - Customer Segmentation - Customizable Reports - Dashboard - Dashboard Creation - Data Analysis Tools - Data Extraction - Data Import/Export - Data Integration - Data Mapping - Data Quality Control ## Integrations (12 total) - Blackbaud CRM - Blackbaud Raiser's Edge NXT - Bloomerang - Donately - DonorPerfect - GoFundMe Pro - HubSpot CRM - Little Green Light - Microsoft Excel - Neon - Salesforce Sales Cloud - Virtuous ## Support Options - Email/Help Desk - Knowledge Base - Phone Support - Chat ## Category - [Business Intelligence (BI) Tools](https://www.getapp.com.au/directory/318/business-intelligence/software) ## Related Categories - [Data Preparation Software](https://www.getapp.com.au/directory/3127/data-preparation/software) - [Marketing Analytics Software](https://www.getapp.com.au/directory/602/marketing-analytics/software) - [Nonprofit Software](https://www.getapp.com.au/directory/775/nonprofit/software) - [Nonprofit CRM Software](https://www.getapp.com.au/directory/1517/nonprofit-crm/software) - [Fundraising Software](https://www.getapp.com.au/directory/169/fundraising/software) ## Alternatives 1. [Tableau](https://www.getapp.com.au/software/90797/tableau-software) — 4.6/5 (2348 reviews) 2. [Adverity](https://www.getapp.com.au/software/109373/datatap) — 4.5/5 (26 reviews) 3. [Funnel](https://www.getapp.com.au/software/101465/funnel) — 4.7/5 (19 reviews) 4. [Inzata](https://www.getapp.com.au/software/121111/inzata) — 4.7/5 (15 reviews) 5. [ClicData](https://www.getapp.com.au/software/103091/clicdatadashboards) — 4.6/5 (145 reviews) ## Reviews ### "Love this product\!" — 5.0/5 > **Jamie** | *30 September 2021* | Nonprofit Organization Management | Recommendation rating: 10.0/10 > > **Pros**: The GivingDNA team listens to clients and develops the product according to feedback provided. Plus, many other products do not allow you the flexibility to "do it all." GivingDNA is a one-stop wealth and marketing data shop that can segment and provide donor profiles. > > **Cons**: As a new product, there are still a few bells and whistles being developed. I have faith that this will be addressed over time. > > Population segmentation, donor profiles, prospect identification, upgrading, lapsed risk outreach, stewardship outreach. ----- ### "Save your time and sanity" — 5.0/5 > **Murna** | *2 August 2021* | Nonprofit Organization Management | Recommendation rating: 10.0/10 > > **Pros**: The dashboard, ability to segment your donors, detailed insights on individual and file giving, the customer service and availability of account reps. > > **Cons**: Certain features weren't user friendly and unable to export but they have been fixed as the software has grown. There is not much that I don't like about the Giving DNA\! > > My department and organization is aware of who are top donors are, which donors are about to lapse and which donors need to be upgraded. Using the Giving DNA has decreased our lapsed rates and has saved us so much time. I use the data from Giving DNA to also start planning year end campaigns. ----- ### "Highly recommend" — 5.0/5 > **Julie** | *30 September 2021* | Philanthropy | Recommendation rating: 8.0/10 > > **Pros**: The Client Success team is amazing at helping you learn to use this took and to help it work for you\! It's truly surprising that there isn't an additional cost for this with as much value as it adds\! > > **Cons**: It can be a little different to understand how to use it at first as it's not a traditional CRM tool. But the prospecting and donor insights can't be match anywhere else. > > Excellent\! And I feel like there is even more to learn to get the most out of this tool\! ----- ### "Game Changing Outcomes" — 4.0/5 > **Wendy** | *14 June 2021* | Nonprofit Organization Management | Recommendation rating: 10.0/10 > > **Pros**: GivingDNA pairs well with our donor database (Raiser's Edge), providing direction on database clean up, prospect marketing, and retention deliverables. > > **Cons**: The YOY retention stats on the overview dashboard are confusing, and would be more helpful if it pulled the same number from the Giving Dashboard. > > The GivingDNA dashboard and analytical tools have provided our team with the reporting necessary to develop our "Wildly Important Goals." We are providing measurable data to our senior leadership team and board of trustees. \[SENSITIVE CONTENT HIDDEN\], our Client Success Ambassador, has become an extension of our overall Donor Engagement team. He continues to support our efforts to set exponential versus incremental goals for our donors. ----- ### "Non-profit CRM" — 5.0/5 > **Elena** | *27 April 2022* | Nonprofit Organization Management | Recommendation rating: 10.0/10 > > **Pros**: GivingDNA is a comprehensive CRM which includes extra features for non-profits. > > **Cons**: GivingDNA's customer service could response to the cases faster. ----- Page: 1 / 2\ Next: [Next page](https://www.getapp.com.au/software/128611/causemo?page=2) ## Links - [View on GetApp](https://www.getapp.com.au/software/128611/causemo) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data