Zeta CDP+ vs Aptivio
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Overview
Zeta CDP+ is a cloud-based customer data platform for marketing, which provides features such as engagement tracking, campaign analytics, personalization, predictive analytics, customer segmentation, and email marketing.
Zeta CDP+ is a cloud-based customer data platform for marketing, which provides features such as engagement tracking, campaign analytics, personalizat...
Deployment
- Cloud-based
- On-premises
Support Options
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat
Aptivio’s Buyer Intent AI is a fully comprehensive buyer intent platform that goes far beyond data alone. It leverages AI to conduct in-depth data mining that covers as many channels, personas, and touchpoints as possible.
Aptivio’s Buyer Intent AI is a fully comprehensive buyer intent platform that goes far beyond data alone. It leverages AI to conduct in-depth data...
Deployment
- Cloud-based
- On-premises
Support Options
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat
Images
Cost
Starting from
Not provided by vendor
- Free Version
- Free Trial
- Subscription
Starting from
USD 2,500.00/month
- Free Version
- Free Trial
- Subscription
Reviews
Features
Total features 42
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Reporting
- Alerts/Notifications
- Audience Targeting
- Autoresponders
- B2B Lead Generation
- Behavior Tracking
- Behavioral Analytics
- Built-In Database
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Segmentation
- Categorisation/Grouping
- Channel Management
- Chat/Messaging
- Collaboration Tools
- Communication Management
- Competitive Analysis
- Contact Database
- Contact Management
- Content Creation
- Content Delivery
- Content Marketing Software
- Conversion Rate Optimisation
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customisable Branding
- Customisable Forms
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Capture and Transfer
- Data Connectors
- Data Extraction
- Data Import/Export
- Data Integration
- Data Mapping
- Data Profiling
- Data Storage Management
- Data Synchronization
- Data Visualization
- Database Support
- Document Storage
- Email Alerts
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Forms Management
- GDPR Compliance
- Intent Data
- Interaction Tracking
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Linked Data Management
- Machine Learning
- Marketing Automation
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Marketing
- Multiple Data Sources
- Online Forms
- Opportunity Management
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Predictive Analytics
- Predictive Modeling
- Prioritization
- Prospecting Tools
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Recommendations
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Sales Forecasting
- Sales Management
- Sales Reports
- Sales Trend Analysis
- Search/Filter
- Segmentation
- Social Media Integration
- Source Tracking
- Summary Reports
- Surveys & Feedback
- Tagging
- Target Account Identification
- Task Management
- Template Management
- Third-Party Integrations
- Trend Analysis
- Visitor Tracking
- Visual Analytics
- Web Forms
- Web Traffic Reporting
- Workflow Management
Total features 126
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Reporting
- Alerts/Notifications
- Audience Targeting
- Autoresponders
- B2B Lead Generation
- Behavior Tracking
- Behavioral Analytics
- Built-In Database
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Personalization
- Campaign Planning
- Campaign Segmentation
- Categorisation/Grouping
- Channel Management
- Chat/Messaging
- Collaboration Tools
- Communication Management
- Competitive Analysis
- Contact Database
- Contact Management
- Content Creation
- Content Delivery
- Content Marketing Software
- Conversion Rate Optimisation
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customisable Branding
- Customisable Forms
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Capture and Transfer
- Data Connectors
- Data Extraction
- Data Import/Export
- Data Integration
- Data Mapping
- Data Profiling
- Data Storage Management
- Data Synchronization
- Data Visualization
- Database Support
- Document Storage
- Email Alerts
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Forms Management
- GDPR Compliance
- Intent Data
- Interaction Tracking
- Lead Capture
- Lead Distribution
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Linked Data Management
- Machine Learning
- Marketing Automation
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Marketing
- Multiple Data Sources
- Online Forms
- Opportunity Management
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Predictive Analytics
- Predictive Modeling
- Prioritization
- Prospecting Tools
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Recommendations
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Sales Forecasting
- Sales Management
- Sales Reports
- Sales Trend Analysis
- Search/Filter
- Segmentation
- Social Media Integration
- Source Tracking
- Summary Reports
- Surveys & Feedback
- Tagging
- Target Account Identification
- Task Management
- Template Management
- Third-Party Integrations
- Trend Analysis
- Visitor Tracking
- Visual Analytics
- Web Forms
- Web Traffic Reporting
- Workflow Management
Integrations
Not provided by vendor
- AdRoll
- Confluence
- Google Sheets
- HubSpot CRM
- Microsoft Excel
- Microsoft Power BI
- Outreach
