Smartlook

4.7 (136)
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Qualitative analytics for websites and mobile apps

Overall rating

4.7 /5
(136)
Value for Money
4.5/5
Features
4.6/5
Ease of Use
4.7/5
Customer Support
4.5/5

96%
recommended this app
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136 Reviews

Simone
Simone
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 2–10 Employees
  • Used Weekly for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

very useful tools

Reviewed on 04/12/2018

I have an ecommerce of clothing and we did not realize that users got tired because the purchase...

I have an ecommerce of clothing and we did not realize that users got tired because the purchase process was long. We have shortened the buying process and increased sales

Pros

thanks to smartlook I can see the behavior of users who visit my site and understand what to improve. Understanding user preferences allows you to make more sales and improve the quality of your site. I recommend it to everybody

Cons

in reality for now there is something that I do not like in particular, I have not yet understood how to use the funnel but with a bit of detail I will understand this too

Response from Cisco

Hi Simone,
thank you for your review!

CMO
Lukas Mehnert

Verified Reviewer
Overall rating
  • Industry: Sports
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Agile and easy to use

Reviewed on 07/11/2022

Pros

Compared with other Big tools like Hubspot, Smartlook it's much more agile and easy to use. In particular, I really appreciate the real-time chat that allows to improve the conversion rate for those users who are not sure to get registered on your website. great results with little effort

Cons

Not indicated for complex business that needs to go deeper into the users behavior through the funnel analysis

Giovanni
Overall rating
  • Industry: Civil Engineering
  • Company size: 11–50 Employees
  • Used for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

I'm not with a good (or bad) experience, because Smartlook doesn't work in Wix Plataform ='(

Reviewed on 25/07/2017

None, yet ='(

None, yet ='(

Pros

Nothing, yet, because my website was hosted in Wix Platform, and Smartlook doesn't work in this platform. I'm anxious to Smartlook star to work in Wix Platform, for I begin to use him.

Cons

The platform should work in Wix Plataform, for I use it. Please, add this feature <3.

I'm responsable, from my enterprise, to adminstrate website. And Wix Platform also have some problems with Google Analytics. Thus, I would to see Smartlook working in my website.

Response from Cisco

Hi Giovanni,

thank you very much for your review.

Lukas Mehnert
CMO at Smartlook

Verified Reviewer
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 10,000+ Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Using this tool is a breeze, and it provides helpful suggestions

Reviewed on 30/04/2022

To learn more about how our customers use our websites, we employ Smartlook. We can track visitors'...

To learn more about how our customers use our websites, we employ Smartlook. We can track visitors' actions with the help of Smartlook in a way that we can't achieve with other analytics solutions. In other words, we now know how to improve the user experience. Smartlook helped us discover what issues our customers were having as they completed the checkout process. As a result, we saw an increase in our website's conversion rate.

Pros

When you're trying to get a better understanding of a new feature, recordings come in handy. Using Smartlook's many filtering options, we can quickly locate what we're looking for. It's also critical for future development to keep an eye on how customers go through funnels.

Cons

Some features of Smartlook irritate me, such as the inability to compare A/B test heatmaps and recordings on the same map or video. Having the ability to filter recordings and heatmaps through Google Optimize would be quite beneficial.

Laura
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Perfect blend of qualitative & quantitative analysis for our measuring our product

Reviewed on 26/06/2019

Pros

Smartlook is the perfect blend of qualitative & quantitative analysis for our product team. It's given us a new perspective on how users are experiencing our product — from how quickly users can achieve key goals, to what our product looks like on all kinds of weird and wonderful resolutions. The true power of Smartlook comes from how it captures every event that occurs, and then allows you to search seamlessly across all past events. You can also use these events in funnels and analyse where your users are dropping out of key workflows.

Since the events are all automatically tracked, we can ask "I wonder how many users have used this feature since it launched?" and get instant answers by searching the pre-recorded events. It's truly mind-blowing!

And last but not least, the support team at Smartlook was AMAZING! Our product uses a few layout attributes that the Smartlook recorder wasn't capturing correctly at first. The Smartlook team worked with us over 2 days to quickly resolve the issue to support our use case and now it's all working perfectly.

Cons

There's nothing I'm disliking about Smartlook, although I'm looking forward to more flexibility with pinning stacked event charts (where I'm comparing multiple events) as a single dashboard tile. This would make tracking our key metrics really slick. Mostly I'm just excited to see where they take the product!

Response from Cisco

Hi Laura,

thank you for your review!
Lukas

CMO at Smartlook

Courtenay
Courtenay
Overall rating
  • Industry: Veterinary
  • Company size: Self Employed
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great free trial and even the free tier is awesome

Reviewed on 09/05/2021

Seeing the precise actions taken on a website is amazing

Seeing the precise actions taken on a website is amazing

Pros

Its so easy to install, works great, shows exactly how someone interacts with an app, and provides easy filters to see what you need.

Cons

Sharing specific recordings isn't as easy as sharing a YouTube link, but I can understand why!

Alternatives Considered

Hotjar and WalkMe

Reasons for Switching to Smartlook

Free trial, ease of implementation
Waqas
Waqas
Overall rating
  • Industry: Leisure, Travel & Tourism
  • Company size: 11–50 Employees
  • Used Weekly for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Smartlook smartly take care of your website

Reviewed on 15/05/2019

Pros

One if the great thing i like about samrtlook is it helps you in monitoring what your visitor is doing on your website in very simple way that helps you in corecting your mistakes on your website too

Cons

Smartlook is very good but they had given very low data for free trial user so please increase some data in it

Response from Cisco

Hi Waqas,
thanks for your review.
Lukas

Lukas Mehnert
CMo at Smartlook

Amparo
Amparo
Overall rating
  • Industry: Hospital & Health Care
  • Company size: 11–50 Employees
  • Used Weekly for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great tool user friendly

Reviewed on 26/07/2018

i learned that my traffic goes so some social media platform that i wouldn't expect

i learned that my traffic goes so some social media platform that i wouldn't expect

Pros

I liked the recordings, heatmaps with moves and clicks, also details like user device and geographic location

Cons

That i couldn't download /screenshot scrolling down to insert it in my presentation. So far nothing else.

Response from Cisco

Hi Ampro,
thanks you for your review.

Lukas
CMO at SMartlook

Waqas
Waqas
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 11–50 Employees
  • Used Weekly for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Managing website is simple and easy

Reviewed on 10/05/2019

Pros

The smartlook is one of the best software that helps you in managing your website's visitor easily now you can see each thing your visitor is doing on your website

Cons

As far as i am concerned i have no dislikes about smartlook

Response from Cisco

Thanks for your review,
Lukas

Lukas Mehnert CMO at Smartlook

Arnaud
Arnaud
Overall rating
  • Industry: Consumer Goods
  • Company size: 51–200 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Make your website analytics pretty simple

Reviewed on 15/02/2019

Pros

I really like the presentation of this tool, design is nice, easy to use

Cons

Heatmat could be improved, a bit slow too

Response from Cisco

Hi Arnaud,
thank you very much for your review.
Lukas
CMo at Smartlook

Verified Reviewer
Overall rating
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Discover how your users browse your website.

Reviewed on 09/05/2019

I activate Smartlook on my website once a week to collect hundreds of videos and review them during...

I activate Smartlook on my website once a week to collect hundreds of videos and review them during the week. In this way I discover possible failures or improvements and apply them.

Pros

Smartlook is a great tool that helps to know how users use your web page.

Smartlook records videos of how users navigate, giving you basic information such as what browser you use, the country of origin, the device ...

Thanks to these recordings you can discover possible improvements or failures in your web page. You can understand better because users can not complete a process and work to give them a better experience.

In addition to the recordings, in Smartlook you can create heatmaps and funnels to have a better control of objectives.

Cons

In the SPA web pages the heatmaps do not work correctly. In addition, by default the CSS cache is activated and if you make changes to your web page it takes time to update them, because of this, you may be watching recordings that apparently have errors but in reality it is the fault of the cache.

Response from Cisco

Hi,

thank you for your review!
Lukas

CMO at Smartlook

Firoz
Overall rating
  • Industry: Leisure, Travel & Tourism
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Best Tool to Understand Customer Journey!

Reviewed on 06/11/2021

Pros

Smartlook is very easy to integrate in multiple ways and Easy to use.

Cons

I wish Smartlook bring Micro Survey as a new feature which can be a good mix in order to understand customer pain points.

Alternatives Considered

Hotjar and Mouseflow
Verified Reviewer
Overall rating
  • Industry: Real Estate
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Good price great results

Reviewed on 04/12/2018

I'm impressed with the platform especially all th features you get for the price. I have tried...

I'm impressed with the platform especially all th features you get for the price. I have tried other platforms that have a portion of this feature and for the mid in beta while Smartlook has really thought out the different metrics and filters.

Pros

Its easy to use with a ton a filters to filter users by location, page details, and other website activity. Y our even able to not only filter out your companies IP address but star valued users to continuously look at hate website behavior. It's easy to share the videos and view them to notice trends or issues amongst users.

Cons

It doesn't archive the videos past a certain time frame it also isn't super easy to sort by date

Response from Cisco

Hi,
thank you very much for your review and feedback.
We will add it to our Trello feedback borad.
Lukas

CMO at Smartlook

Verified Reviewer
Overall rating
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Want to Increase your Website productivity? - If Yes then 1000% Smartlook Help You :)

Reviewed on 26/07/2018

- User Insights in terms of Interest, Thoughts and Where to convert

- Remove unwanted things by...

- User Insights in terms of Interest, Thoughts and Where to convert

- Remove unwanted things by adding user interest things.

Pros

First of all, I like the way to install and configure - Very Easy Step by Using GTM or Code. Just A Single Code and Get it Done.

Second is Each and Every Second, Review, Insights Interest Showcase in Video Format. Heatmaps is also a great feature.

I am new for now - reviewing in just after 10 min of signup at Smartlook - but I feel I should share my experience as a new user and ofcourse i am exploring it more and will look into it details.

And Yes - It helps me to give a clear understanding about what user looking, searching and react more. So I can get my platform more better in terms of design and options.

Cons

For Now - I am a newbee here. But Ofcourse if there I finf something issue or something i dislike - then i will share to support to make it easier or fruitful for users.

Response from Cisco

Hi,

thank you for your review.
Lukas
CMO at SMartlook

Thileepan
Overall rating
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

giving good experience to our online customers

Reviewed on 31/05/2018

Pros

Smartlook really help for our online business, we can find perfect analysis for our website with SmartLook, when we use SmartLook, we discover our website traffic source and bugs so we can give best experience to our online customers.

Cons

SmartLook have many features, we offer many product with our website so we need discover each product, sales, traffic, bugs, but SmartLook made easy to work with product analysis. we analysis about each product, so we update and give best to our customers.

Response from Cisco

Hi Thileepan,
thanks for your nice feedback.

If you miss something, reach out to us.
Lukas
CMO at Smartlook

John
Overall rating
  • Industry: Consumer Goods
  • Company size: Self Employed
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Brilliant software by Smartlook and a real game changer its like looking over the customer...

Reviewed on 30/08/2017

It is so easy to use and is like watching a video of someone using your website. I have no idea how...

It is so easy to use and is like watching a video of someone using your website. I have no idea how they get such fantastic video quality (or seem video quality) and not slow down the website. This is fantastic software and a real game changer, I have already started spotting little tweaks that need implementing from watching over the customer's shoulder.

Pros

A fast easy implementation does not slow down the website, you can see what the customer gets up to. You will not believe the quality and once you have tried it no more need to study analytics charts to try and figure out what is going on. You won't believe it but it is FREE.

Response from Cisco

Hi John,
thank you very much for your review.
Lukas Mehnert, CMO at Smartlook

Cristian
Overall rating
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

It is the best tool ever

Reviewed on 05/09/2017

Pros

There are a tons of tools to track visitors, but watch what they are really doing is amazing. Those insights can change everything and help you to create the best customer experience.

Cons

nothing!! everything is cool. Maybe it would be great if you can gather together all sesion that are similar, so you don't have to spend time looking similar sesion that doesn't help you.

Response from Cisco

Hi Cristian,
thank you very much for your review.
Lukas Mehnert, CMO at Smartlook

Quang Tri
Overall rating
  • Industry: Entertainment
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The Best

Reviewed on 29/08/2017

increase your own visitors per pages

increase your own visitors per pages

Pros

I love the Heatmaps section, especially to view DESKTOP and SMARTPHONE maps.
I advice to use this software to understand the section of your website useless.

Cons

Enlarge total storage limit for free account at all websites. It is better araound 1,000 per website.

Response from Cisco

Hi Quang Tri,
thank you very much for your review.
Lukas Mehnert, CMO at Smartlook

Verified Reviewer
Overall rating
  • Industry: Internet
  • Company size: 201–500 Employees
  • Used for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 6.0 /10

Solid tool with good insights

Reviewed on 05/02/2021

Really good tool to use that gives good insights - does what it does well

Really good tool to use that gives good insights - does what it does well

Pros

Great session recordings feature- allows for segmentation and rage clicks. In addition it allows UID to be passed to the Smartlook app and gives total number of events and pages. VERY good segmentation and ability to isolate recordings and share recordings. Easy to set up funnel tracking with custom events/URL's etc - good visualisation and linking to falloff recordings etc.

Cons

Really missing AB test and Form Analysis functionality. Will be a great tool when that is added. Heatmaps also does not show % clicks on map, so missing some crucial analytical data

Enver
Overall rating
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Essential Online Marketing and Customer Experience tool.

Reviewed on 30/08/2017

User Experience Optimization

User Experience Optimization

Pros

It is a great tool to monitor incoming traffic (with sources), and to track their movements on the website in order to improve the user experience on the website. It is a great feedback tool.

Response from Cisco

Hi Enver,
thank you very much for your review.
Lukas Mehnert, CMO at Smartlook

Arthur
Overall rating
  • Industry: Information Technology & Services
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

An amazing tecnology!

Reviewed on 29/08/2017

Because it can be free and help people about their website usage.

Because it can be free and help people about their website usage.

Pros

That I can see what customers are viewing and clicking when using my website. It´s perfect to see even if your website is loading faster for the user and what appears in the first byte.

Cons

Sometimes videos are short but I think it´s because the user got off the website. I can´t figure out anything else.

Response from Cisco

Hi Arthur,
thank you very much for your review.
Lukas Mehnert, CMO at Smartlook

Tariq
Overall rating
  • Industry: Education Management
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 7.0 /10

Good tool to check real-time visitors

Reviewed on 09/09/2022

Pros

Smartlook is great that shows in real-time what's exactly user is doing and also it shows the typing data of user in the forms. It also easy to create funnel and track overall process in smartlook.

Cons

The least things about smartlook is that it doesn't show accurate data of cities.

Luis Eduardo
Overall rating
  • Industry: Veterinary
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Smartlook has help us to detect bugs and non returning customers in our process of purchase

Reviewed on 29/08/2017

The perspective of our customers are invaluable to us

The perspective of our customers are invaluable to us

Pros

The quality of the recordings and the ease of installation and use. But above all the insides that give us to improve the quality of our processes

Cons

The number of recordings in the free mode, i think that 2000 instead of 1000 could make a big difference for us

Response from Cisco

Hi Luis,
thank you very much for your review.
Lukas Mehnert, CMO at Smartlook

Bruno
Overall rating
  • Industry: Business Supplies & Equipment
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Simply excellent!

Reviewed on 25/07/2017

I can identify the usability issues of my site and fix them.
To this day, we can only say good...

I can identify the usability issues of my site and fix them.
To this day, we can only say good things about Smartlook.
We have to congratulate the team by the excellent tool.

Pros

The customer support for free version was excellent.
They helped me even in the free plan.
Great professionals!

Response from Cisco

Hi Bruno,

thank you very much for your review.

Lukas Mehnert
CMO at Smartlook

Alvin
Overall rating
  • Industry: Renewables & Environment
  • Company size: 11–50 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Trial User for Heatmaps

Reviewed on 17/02/2021

Pros

Our main focus was on heatmaps, it was the reason why we implemented it. It give us great insight into our customers behavior and it is nicely visualized in Smartlook.

Cons

It would be nice if there will be some opportunity to download done heatmaps

Alternatives Considered

Hotjar