Marketo Engage

4.3 (709)
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Marketing automation for digital marketers

Overall rating

4.3 /5
(709)
Value for Money
3.8/5
Features
4.3/5
Ease of Use
3.8/5
Customer Support
3.9/5

87%
recommended this app
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709 Reviews

MD Masoom
MD Masoom
Overall rating
  • Industry: Information Technology & Services
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Indeed a Best-in-Class Marketing Automation Software

Reviewed on 03/07/2019

My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for...

My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Pros

I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following:

1. Marketo customer support team is very responsive and always available to help, this is something I like the most.

2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it.

3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Cons

I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

Reasons for Switching to Marketo Engage

I choose Marketo Marketing Automation over these alternative products because of two things: 1. Amazing customer support team: Yes, a Marketo customer support team is amazing because of this we choose this tool over these alternatives. 2. Amazing Dashboards and reporting features: Yes because of its amazing reporting and powerful dashboard features I chose this tool
Janelle
Overall rating
  • Industry: Construction
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Awesome solution for managing marketing campaigns all form one place

Reviewed on 09/12/2023

Marketo's made it so much easier to run, monitor, and report on our marketing efforts. We have it...

Marketo's made it so much easier to run, monitor, and report on our marketing efforts. We have it synced with our social channels, ad channels, and email and SMS platforms. It's main benefit has definitey been the time we've saved with it. Without it, we'd have to design and run our campaigns all by hand, whereas now, you can just whip up a campaign and run it across several platforms with one click. Other than that, it performs relatively well, has a lot of integrations, and isn't too overly priced. Would definitely recommend overall.

Pros

1. We didn't have to set up a single API connection to integrate Marketo with our marketing platforms. We were able to connect our tools with it very very quickly thanks to the native integrations.

2. The campaign monitoring works great and has a lot of customization options. We can easily navigate between campaign types and we were able to add a lot of additional metrics onto the reports that weren't available out of the box.

Cons

There's the odd issue with reports syncing late or not workng properly, but other than that, we haven't had anything that caused much trouble so far.

Alicia
Overall rating
  • Industry: Automotive
  • Company size: 11–50 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Marketo Engage has been a game-changer for my marketing efforts. It has streamlined my...

Reviewed on 20/12/2023

Pros

I love how user-friendly Marketo Engage is. It has helped me to automate my marketing campaigns and effectively nurture leads.

Cons

The reporting features could be more robust. I would like to see more advanced analytics and reporting capabilities in the future.

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Marketo's a fantastic tool to consolidate all our ads efforts

Reviewed on 08/08/2023

Marketo's truly a must-have if you have ad operations spread out over many channels. It brings...

Marketo's truly a must-have if you have ad operations spread out over many channels. It brings together all your data to give you a fullstory view, it makes it much much easier to launch ads from one platform, and it produces great-looking charts to boost decisin-making. A great tool overall

Pros

Marketo's campaign analytics features are great. It can handle large volumes of campaign data without stuttering, and can easily chart tables with a dozen custom metrics

Cons

The interface is very fresh. It doesn't tak elong at all to get to grips with it. I was able to start using it confidently in less than two weeks

Ephantus
Overall rating
  • Industry: Management Consulting
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

My Experience With Marketo Engage

Reviewed on 08/04/2024

Pros

It makes content management easy
Has amazing content delivery features

Cons

No issues as Marketo Engage has been amazing.

Jamie
Overall rating
  • Industry: Food & Beverages
  • Company size: 10,000+ Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Provides a comprehensive solution for creating and managing sophisticated marketing campaigns

Reviewed on 21/05/2024

Adobe Marketo Engage provides a robust marketing automation platform that excels in dynamic...

Adobe Marketo Engage provides a robust marketing automation platform that excels in dynamic customer segmentation, personalized communications, and real-time analytics, enabling marketers to create highly engaging and effective campaigns. Its user-friendly interface and comprehensive support make it accessible, though its high cost and complexity can be challenging, especially for smaller businesses or those new to marketing automation. Despite some limitations in customization and integration, its scalability and powerful features make it a valuable tool for businesses aiming to enhance their marketing efforts through advanced personalization and data-driven optimization.

Pros

Dynamic segmentation and tailored communications enhance engagement.
Immediate performance metrics for optimizing campaigns on the fly.
Effective management of email campaigns and multi-channel integration.
Suitable for businesses of all sizes with extensive integration options.
Intuitive design with extensive training and support resources.

Cons

High price point with potential additional costs for advanced features.
Steep learning curve and time-consuming implementation.
Requires technical expertise and can present integration challenges.
Some limitations in template options and feature flexibility.
Variable quality and response times in customer support.

Verified Reviewer
Overall rating
  • Industry: Information Technology & Services
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 7.0 /10

Powerful but steep learning curve

Reviewed on 31/08/2023

Pros

Salesforce sync is more robust and configurable than hubspot. Ability to assign period costs to marketing campaigns

Cons

The interface for a full featured product is very complicated. UI could be improved with quick wins streamlined ui

Verified Reviewer
Overall rating
  • Industry: Machinery
  • Company size: 10,000+ Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Good marketing activities automation tool

Reviewed on 15/11/2023

Overall experience is positive, the tool is intuitive and there are several useful functionalities...

Overall experience is positive, the tool is intuitive and there are several useful functionalities which could improve the marketing department performances

Pros

I like the advantages it gives in marketing activities automation such as email configuration, newsletter creation, leads generation and tracking

Cons

Integration of the tool in standard working environment could be easier, there are several most advanced tools with overlapping areas of functionality which could be used

Allan
Overall rating
  • Industry: Education Management
  • Company size: 201–500 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Great Lead Generation Tool

Reviewed on 20/02/2024

Pros

It is a great tool for lead generation from our website

Cons

It is a little pricey and we couldn't exclude some modules we don't use

Robert
Overall rating
  • Industry: Newspapers
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

Marketing on another level.

Reviewed on 15/02/2024

Pros

Benn using this marketing tool for a while now and i know it would be a real hussle without it.

Cons

It is a little pricy but if you can afford it is worth.

Verified Reviewer
Overall rating
  • Industry: Food & Beverages
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

OMG! Best Software for Email Automation

Reviewed on 14/09/2022

My overall experience on Adobe Marketo was wonderful. I'm still using this software for email...

My overall experience on Adobe Marketo was wonderful. I'm still using this software for email automation and social media marketing.

Pros

One of my company employee suggest me this Adobe Marketo software for email automation and social media marketing. After using it, i found that this software is very helpful for email automation, email marketing, social media marketing, B2B marketing etc. It creates very engaging and responsive emails. Overall, i personally suggest that it's a brilliant software for email automation and social media marketing emails.

Cons

Adobe Marketo is not available for desktop Mac, desktop linex, and desktop chrome book. It has no free trail and free version before purchasing it. I personally felt that, there should be a atleast three days free trail for beginners.

Marek
Overall rating
  • Industry: Financial Services
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Marketo Engage Review

Reviewed on 23/05/2023

Overall, my experience with Marketo Engage was good. The platform provided a comprehensive suite of...

Overall, my experience with Marketo Engage was good. The platform provided a comprehensive suite of marketing automation tools that helped me streamline and optimize my marketing efforts. The ability to create personalized and targeted campaigns, coupled with in-depth analytics, allowed me to drive meaningful engagement with my audience. While there was a learning curve and the pricing could be a potential hurdle for some businesses, my overall experience with Marketo Engage was successful. It proved to be a valuable asset in enhancing my marketing strategies and achieving measurable results.

Pros

One of the things I liked most about Marketo Engage was its comprehensive set of marketing automation features. It offered robust tools for creating and managing marketing campaigns, including email marketing, lead nurturing, and customer segmentation. The ability to automate workflows and personalize content based on customer behavior was highly beneficial. The platform also provided detailed analytics and reporting, allowing me to measure the effectiveness of my campaigns and make data-driven decisions. Overall, Marketo Engage empowered me to deliver targeted and engaging marketing experiences to my audience.

Cons

While Marketo Engage had many strengths, one aspect I liked least was the learning curve associated with the platform. As a powerful marketing automation tool, it required some time and effort to fully understand and utilize its capabilities. The initial setup and configuration process could be complex, especially for users with limited technical expertise. Additionally, the pricing structure of Marketo Engage could be quite high, which might be a drawback for small businesses with limited marketing budgets.

Francois Pascal
Francois Pascal
Overall rating
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Adobe Marketo Engage is the world's leading marketing automation platform.

Reviewed on 17/06/2023

Pros

This tool enables you to collect rich, up-to-date customer data, personalize your campaigns, automate your campaigns, share content and much more.

Cons

It is not recommended for new businesses just starting out, as it is costly.

Megan
Overall rating
  • Industry: Information Technology & Services
  • Company size: 1,001–5,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 7.0 /10

Complex and overwhelming to start with but once you know what to do it gets a lot better

Reviewed on 12/09/2023

Pros

You can manage multiple tasks/campaigns in one go

Cons

Over complicated. It took me a long time to be confident using the system

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Comprehensive Marketing Automation

Reviewed on 16/05/2023

Pros

Marketo Engage offers lead management, email marketing, lead nurturing, campaign management, analytics, and more. It provides a robust set of tools to streamline and automate marketing processes.

Cons

Marketo Engage can be complex, especially for new users or organizations without prior experience with marketing automation platforms.

Rares
Overall rating
  • Industry: Hospitality
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 7.0 /10

Powerful marketing automation tool with a wide range of capabilities

Reviewed on 11/03/2023

Pros

Definitely the wide range of features. From lead scoring and nurturing to email marketing, to hosting webinars, creating landing pages, and using forms, the platform has everything we need to execute complex campaigns and track our results. Integrations with a wide range of platforms and marketing tools are also a strong point of Marketo.

Cons

I feel that there is a bit of a learning curve when it comes to using the platform. It's not the most intuitive system and it can take some time to get the hang of all the different tools and settings. Also, the user interface and some of the functionalities seem to be a bit old or outdated. The reporting section seems a bit complex and difficult to use. Difficult to keep the database healthy due to syncing errors with our CRM.

Quinn
Overall rating
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Excellent for all businesses.

Reviewed on 04/04/2023

Pros

Marketo Engage is a robust and easy-to-use digital marketing platform. It has a slew of automated and customizable features, as well as advanced lead generation and customer support. The system is simple to use and provides excellent feedback on marketing results.

Cons

The complexity of the user interface and the lack of customization options bothered me. Some features appeared to be hidden or difficult to find as well. Furthermore, I discovered that the amount of data and metrics available was limited when compared to other marketing automation tools.

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 1.0 /10

A Marketing Automation Tool with good functionality but not user-friendly

Reviewed on 06/04/2023

It was brutal

It was brutal

Pros

It had the features essential for marketing automation

Cons

The interface was not user friendly, and often you had to go into the code to make any changes in the pipeline

Reunaldo
Reunaldo
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 501–1,000 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

My personal reviews for Marketo Engage

Reviewed on 24/02/2023

Pros

I appreciated Marketo Engage's user-friendliness and clear interface. I was able to swiftly build and manage campaigns for my organization because it was easy to use and learn. The reporting tools also enabled me to monitor and evaluate my campaigns, which contributed to their success.

Cons

The user interface was among the aspects of Marketo Engage that I disliked the most. It had a clumsy, disorganized feeling. It was also challenging to find what I was looking for quickly due to the navigation's slight complication. In addition, it was difficult to modify reports and dashboards, and the analytics and reporting features were not as extensive as I had planned.

Vincent
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The most complete and powerful marketing automation software!

Reviewed on 12/01/2023

I use marketo as a consultant and I help and train my clients to get the best out of it. The tool...

I use marketo as a consultant and I help and train my clients to get the best out of it. The tool is hard to use as the user interface is difficult to comprehend and take on on your own, but once you've got the proper training, the possibilities that the tool offer are endless! The greatest perk is probably the ability to integrate marketo with almost any other software, which really opens the possibilities and the variety of campaigns we can do as marketers, as well as tracking all our marketing performances.

Pros

What I like most is the ability to create any marketing scenario with the freedom that marketo gives us in terms of automation. Also the ability to connect and integrate almost any tool with marketo, as well as the native Marketo-Salesforce CRM synchronisation.

Cons

The user interface is quite difficult to take on on our own, and professional training is needed/recommended.

Gitte
Overall rating
  • Industry: Hospitality
  • Company size: Self Employed
  • Used Monthly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Satisfactory Marketing Automation Software

Reviewed on 26/02/2023

While this software is an awesome tool, i found it to be better for a large-scale company, rather...

While this software is an awesome tool, i found it to be better for a large-scale company, rather than a small business. I can meet my needs with a cheaper alternative.

Pros

I find the visual reports really helpful and the dashboard is easy to interact with. it offers the ability to create audiences, score leads, manage your content, and automate. The customer support is helpful and quick to respond which is the most important thing for me, as a user with limited technical knowledge.

Cons

The biggest con for me is that I found this software to be a bit pricey compared to other alternatives. It also can be a bit clunky to navigate but that is where the support comes into play.

Verified Reviewer
Overall rating
  • Industry: Financial Services
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Marketo Engage - best automation tool to date

Reviewed on 12/01/2022

Excellent overall, can be the engine of the marketing department and best support for sales if used...

Excellent overall, can be the engine of the marketing department and best support for sales if used properly

Pros

best automation/database management tool to date.
Create comms, forms, landing pages, a structured database, rules - an entire functioning ecosystem.

Cons

No batching of operations, editor of emails can be improved

Reasons for Choosing Marketo Engage

prior had limited functionalities

Reasons for Switching to Marketo Engage

Best product on the market
Ana
Ana
Overall rating
  • Industry: Banking
  • Company size: 10,000+ Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

I think it's a tool that has enough features to power marketing activities.

Reviewed on 02/07/2022

It's a deep tool, so it can be a bit difficult to use it perfectly, but with a lot of manual...

It's a deep tool, so it can be a bit difficult to use it perfectly, but with a lot of manual knowledge and an external community, we have an environment where you can easily leverage Marketo's performance. Also, for content such as emails and LPs that are used for marketing measures, once a template is created, all that's left is to combine each part like a jigsaw puzzle, so the speed of content creation has increased dramatically. not having coding skills like HTML can create high-quality content.

Pros

Marketo Engage can intuitively set the focus for leads and customers, so it was easy to use even for me, who has little marketing experience. The integration with Salesforce is well developed, so both implementations will create synergies. In addition, it is possible to connect to other systems via Webhook, and this can also be sufficiently configured by reading the manual published by Adobe.

Cons

When searching for content on Marketo, the search capability is low and it can be difficult to find the desired content, so it would be helpful if you could improve that as well.

Verified Reviewer
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Boost Your Marketing Efforts with Marketo Engage

Reviewed on 07/01/2023

Pros

Marketo Engage has been a great addition to my marketing efforts. It's user-friendly and offers tons of features for creating effective campaigns. The analytics dashboard helps me understand the performance of my campaigns in real-time and optimize them for better results. I'd highly recommend Marketo Engage to anyone looking to boost their marketing efforts.

Cons

I have not noticed any negatives to using Marketo Engage.

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

The best marketing automation system but becoming dated

Reviewed on 21/04/2021

Pros

Marketo is a robust platform built to scale. It is highly flexible and packed with integrations and features to helps you orchestrate your marketing strategy and automate the execution and tracking of many campaigns.

Cons

Other competitors are fast becoming more innovative solutions, with Marketo every new feature is an add-on that costs yet more money.

Alternatives Considered

HubSpot Marketing Hub

Switched From

HubSpot Marketing Hub