BuzzSumo

4.5 (146)
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Content curation & influencer marketing

About BuzzSumo

BuzzSumo is a social media analytics and content inspiration and curation tool for marketers. It searches the web for content based on search queries and reports back on its success, based upon its social engagement, evergreen score and backlinks.

BuzzSumo lets content marketers analyze the best performing content in any market niche. Its advanced social search engine identifies the most shared content for a topic, author or domain, giving users an understanding of what content is resonating well with their audience. This knowledge can be used to guide users' own content creation efforts and give valuable insight into the resultant success of that content on social media networks.

Keep track of competitors' social content success and identify key influencers within your field. Analyze, follow and connect with key influencers to grow your own audience. A free 30-day trial is available.


Key benefits of BuzzSumo

  • Use BuzzSumo to discover what's trending, what's being shared and which topics people find interesting. With this knowledge, create and publish content that you know will be well received.

  • Identify your best platform with BuzzSumo's complete social network overview and be sure that you're sharing the right content in the right place.

  • Identify key influencers related to particular topics for networking purposes. Analyze and follow these influencers before using them to reach out to a wider target audience.

  • Keep track of competitors and their social content successes with BuzzSumo.

  • Set up custom Alerts to notify you when a keyword reaches a specified minimum social share threshold in order to then focus your efforts on the best-performing content.

  • Images

    BuzzSumo Software - Content Analyzer - Assess content across the web by searching for keywords or domains. See social engagements metrics from Facebook, Twitter, Pinterest and Reddit. Also view the content's evergreen score and backlinks, and choose to export to CSV.
    BuzzSumo Software - Content Analysis - Large scale content analysis in seconds. See graphs and visualizations of your content search, showing engagement over time, best day to publish, top domains, Facebook Reaction data and more.
    BuzzSumo Software - Trending Feeds - See all of the trending stories within the past 24 hours. Choose from our pre-curated feeds, or set up your own custom feed to monitor stories most relevant to you. Understand how quickly a story is going viral with our Trending Score.
    BuzzSumo Software - Media Monitoring - Monitor media mentions for your brand, chosen keywords or authors, so you can always be the first to know of any media mentions. Stop crises before they get out of hand, or make media connections to build brand awareness.
    BuzzSumo Software - Keyword Tool - Generate thousands of relevant keywords and understand the popularity of keywords to identify topics with high demand.
    BuzzSumo Software - Question Analyzer - What questions is the Internet asking that Google can't answer? Identify opportunities for where your content could fit, and understand what your audience really wants to know.
    BuzzSumo Software - Influencer Search - Discover the accounts that influence your audience across Twitter, YouTube and the web. Use BuzzSumo’s new Journalists Tool to identify relevant journalists and make better media connections, faster.
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    BuzzSumo Software - Content Analyzer - Assess content across the web by searching for keywords or domains. See social engagements metrics from Facebook, Twitter, Pinterest and Reddit. Also view the content's evergreen score and backlinks, and choose to export to CSV.
    BuzzSumo Software - Content Analysis - Large scale content analysis in seconds. See graphs and visualizations of your content search, showing engagement over time, best day to publish, top domains, Facebook Reaction data and more.
    BuzzSumo Software - Trending Feeds - See all of the trending stories within the past 24 hours. Choose from our pre-curated feeds, or set up your own custom feed to monitor stories most relevant to you. Understand how quickly a story is going viral with our Trending Score.
    BuzzSumo Software - Media Monitoring - Monitor media mentions for your brand, chosen keywords or authors, so you can always be the first to know of any media mentions. Stop crises before they get out of hand, or make media connections to build brand awareness.
    BuzzSumo Software - Keyword Tool - Generate thousands of relevant keywords and understand the popularity of keywords to identify topics with high demand.
    BuzzSumo Software - Question Analyzer - What questions is the Internet asking that Google can't answer? Identify opportunities for where your content could fit, and understand what your audience really wants to know.
    BuzzSumo Software - Influencer Search - Discover the accounts that influence your audience across Twitter, YouTube and the web. Use BuzzSumo’s new Journalists Tool to identify relevant journalists and make better media connections, faster.

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    Reviews

    Overall rating

    4.5 /5
    (146)
    Value for Money
    4.1/5
    Features
    4.4/5
    Ease of Use
    4.4/5
    Customer Support
    4.4/5

    Already have BuzzSumo?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 146
    sathish
    sathish
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 11–50 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Buzzsumo is an awesome tool to find new content ideas and get to know the influencers

    Reviewed on 06/06/2019

    This tool has helped us to come up with great content ideas and also connect with influencers in...

    This tool has helped us to come up with great content ideas and also connect with influencers in our industry.

    Pros

    We are using buzzsumo to discover the most popular topics in our niche and start writing on them to get more traffic. Buzzsumo gives us the exact number like how many people have shared a content on social networks. Also, we can easily find influencers with the help of this tool and get connected with them. Using this tool we have made some good connections in the industry and increased our web traffic by writing high quality content

    Cons

    It does what it promise and we are using this tool for connecting with influencers and finding new content ideas and this tool does the same

    Ron Elius
    Ron Elius
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11–50 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Find the right Keyword for your Content

    Reviewed on 22/07/2019

    Great!

    Great!

    Pros

    What I like about Buzzsumo is Keyword relevancy, usage, and engagement. Whenever I deal with content writing for my clients, I use Buzzsumo to make sure I have the right Keywords so that my content will be relevant as much as possible.

    Cons

    Maybe it’s the learning curve, even though I’m using it always whenever I write content, sometimes it takes time to know the total power of this tool. Also, the pricing is a little bit high for SMBs and Solopreneurs.

    Nima
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 201–500 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 5.0 /10

    Dissatisfied user comment.

    Reviewed on 10/11/2022

    Pros

    To fit my budget. Friendly customer support.

    Cons

    Social media integrations are not strong. There are not enough tools for the workflow.

    Tal
    Tal
    Overall rating
    • Industry: Computer Software
    • Company size: 51–200 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    It's a great tool for content marketing and SEO

    Reviewed on 17/09/2018

    Good. Even for some ideas and directions... It's free

    Good. Even for some ideas and directions... It's free

    Pros

    It have al kind of options to search for the most engaging content, than it directs you to the article itself, shows you backlinks.

    Cons

    Not usfull for all industries. IT and very tech savy fields can't really find useful answers there

    Bruce
    Bruce
    Overall rating
    • Industry: Hospitality
    • Company size: 201–500 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    The absolute best tool for content research

    Reviewed on 11/03/2019

    I really enjoy using this tool. I have a big backlinking project coming that will be running until...

    I really enjoy using this tool. I have a big backlinking project coming that will be running until the end of the year. I can't wait to use Buzzsumo for this project.

    Pros

    I was always a fan of the Content Analyzer but the new Topic Explorer is awesome! It's great for content ideas based on what people are actually looking for online.

    Cons

    I don't use influencers much so I don't get to use this feature. Who knows? Maybe in the future.

    Showing 5 reviews of 146 Read all reviews

    BuzzSumo FAQs

    Below are some frequently asked questions for BuzzSumo.

    BuzzSumo offers the following pricing plans:

    • Starting from: USD 199.00/month
    • Pricing model: Subscription
    • Free Trial: Available

    Content Creation: $159/month (billed annually) or $199/month (billed monthly) PR & Comms: $239/month (billed annually) or $299/month (billed monthly) Suite: $399/month (billed annually) or $499/month (billed monthly) Enterprise: $999/month (billed annually) or $999/month (billed monthly)

    BuzzSumo has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    BuzzSumo supports the following languages:

    English

    BuzzSumo supports the following devices:

    BuzzSumo integrates with the following applications:

    Slack

    BuzzSumo offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Chat

    Related categories

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