Amazon DSP
About Amazon DSP
Amazon DSP is a demand-side platform designed to help organizations automate the purchase and distribution of display, audio, or video advertisements across various online channels. It enables advertisers to organize digital media inventories, manage multiple advertisement and data exchange accounts, and engage with the audience via Amazon-owned and third-party websites and applications.
Features of Amazon DSP include campaign management, activity tracking, data storage, workflow management, data import/export, activity dashboard, and more. The built-in analytics tool allows administrators to gain insights into audiences’ activities, generate performance reports, and analyze market trends. The platform enables marketers to analyze users' purchasing behavior in order to automatically design ad creatives.
Amazon DSP offers APIs, which allow developers to manage programmatic advertising operations, access vendor and supplier profiles, and integrate the system with various third-party applications. Businesses can also utilize the integrated video creative builder or e-commerce creative templates to create display or videos advertisements.
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Reviews
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- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 9.0 /10
Amazon DSP
Reviewed on 19/12/2022
Pros
This software handles advertising campaigns well I have a very good experience with this software
Cons
It's not as effective on a smartphone as on a PC
- Industry: Retail
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 2.0 /10
Amazon DSP
Reviewed on 20/12/2023
Pros
After a year of back forth complaining and pausing campaigns, Amazon DSP finally created a retargeting campaign that worked for us with +20 ROAS
Cons
You have to spend $500 per day to open a campaign, so we couldn't open smaller categories. Campaign management is a black box. Your rep wants you to spend money and does not care about ROAS. You have to advocate for yourself. The 15% commission is much more expensive than third party providers that charge 10%.
- Industry: Research
- Company size: Self Employed
- Used Monthly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 6.0 /10
Buono, ma migliorabile
Reviewed on 08/12/2022
Pros
Ottimo da PC, poco funzionale su smartphone. In ogni caso, molto utile per gestire campagne pubblicitarie.
Cons
Migliorare l'usabilità su smartphone. Sono molto soddisfatto dell'esperienza complessiva.
Amazon DSP FAQs
Below are some frequently asked questions for Amazon DSP.Q. What type of pricing plans does Amazon DSP offer?
Amazon DSP offers the following pricing plans:
- Free Trial: Not Available
Please contact Amazon directly for pricing information.
Q. Who are the typical users of Amazon DSP?
Amazon DSP has the following typical customers:
2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Amazon DSP support?
Amazon DSP supports the following languages:
Brazilian Portuguese, English
Q. Does Amazon DSP support mobile devices?
Amazon DSP supports the following devices:
Q. What other apps does Amazon DSP integrate with?
We do not have any information about what integrations Amazon DSP has
Q. What level of support does Amazon DSP offer?
Amazon DSP offers the following support options:
Email/Help Desk, FAQs/Forum
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