Tailwind

4.4 (11)
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Social media scheduling & analytics tool for marketing teams

About Tailwind

Tailwind is a social media scheduling and analytics software, which helps marketing agencies create and schedule Instagram and Pinterest posts via a unified platform. The application enables brands to streamline social media marketing activities, add photos and videos, receive hashtag suggestions, and engage with audiences.

It allows marketers to design and publish Pinterest pins, configure workflows, and gain insights into posts’ performance. Tailwind offers a variety of features including an activity dashboard, engagement analytics, data import and export, and more. It also lets businesses create personalized designs using custom logos, fonts, and colors, preview a series of posts or pins, and optimize social media engagement.

Tailwind facilitates integration with Google Analytics, a web analytics tool, which allows managers to track web page views and evaluate the behavior of visitors. It also enables professionals to find relevant content across social media pages, connect with influencers, monitor referral traffic, and generate custom reports.


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Tailwind Software - Tailwind post inspection
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Tailwind Software - Tailwind weekly posting schedule

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Starting Price

USD 19.99
month
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month

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Integrations

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Ease of Use

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Value for Money

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Reviews

Overall rating

4.4 /5
(11)
Value for Money
4.3/5
Features
4.2/5
Ease of Use
4.2/5
Customer Support
4.4/5

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Showing 5 reviews of 11
Bernadette
Bernadette
Overall rating
  • Industry: Internet
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Perfect Pinterest Partner

Reviewed on 20/01/2022

I continue to love Tailwind's continuous improvement. There's nothing else like it and you can...

I continue to love Tailwind's continuous improvement. There's nothing else like it and you can simply put it on autopilot so you can constantly have Pinterest content without spending so much time on it.

Pros

I really like the Communities feature of Tailwind because it is easy to find likeminded Pinterest users who you can share your pins with and since each community represents a wide array of resources you can re-pin and save on your own account, you run out of high quality pins you can share with your followers.

Cons

When I first used it, it has a bit of a learning curve because it was an unusual tool for me to use but when they made the features more user-friendly, it is easier now to find your way around.

Lynda
Overall rating
  • Industry: Publishing
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Great scheduler for Instagram and Pinterest

Reviewed on 28/03/2024

Overall very good. When I had a double account for Instagram and Pinterest, it was really easy to...

Overall very good. When I had a double account for Instagram and Pinterest, it was really easy to Pin multiple things on a daily basis. Very small number of failed posts (like three in a few years). I recommend it to people all the time.

Pros

Ease of creation and scheduling. Very customizable. Helpful emails from Tailwind that suggest ideas for future posts, styles, and more. It auto-posts so I can set it up when it's convenient for me and know it will go live at the right time. Unlimited monthly posts. The cost is reasonable per year (under $150), which is perfect for a small business owner like me.

Cons

I haven't really found any downside so far. I don't like AI-generated content, so I haven't used their ghostwriter feature (ten credits per month). They have a smart.bio feature that operates somewhat like linktree, and I used it for a while but like linktree better for what I use it for.

Verified Reviewer
Overall rating
  • Industry: Alternative Dispute Resolution
  • Company size: 2–10 Employees
  • Used Monthly for Free Trial
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 2.0 /10

I want to love it, but found more robust app

Reviewed on 18/07/2022

Pros

Drag and drop arrangement of posts, calendar and their Communty

Cons

It’s not as intuitive as other programs we’ve used.

Alternatives Considered

HubSpot Marketing Hub, SmarterQueue, SocialBee and Canva
Verified Reviewer
Overall rating
  • Industry: Outsourcing/Offshoring
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Makes social media management so much easier

Reviewed on 19/01/2023

Overall it has made it much easier to stay on top of my social media accounts for my small business

Overall it has made it much easier to stay on top of my social media accounts for my small business

Pros

It's so easy to use tailwind and post across pinterest and facebook. I love how I can quickly design and schedule my posts

Cons

You can only schedule 20 posts per month with free version

Alternatives Considered

Hootsuite

Reasons for Switching to Tailwind

Ability to design posts and integrate with pinterest
Bodounrin Joël
Overall rating
  • Industry: Design
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Wais-Benin

Reviewed on 06/10/2023

This software is not bad for me it's good just the difficulties I encounter at the level of the...

This software is not bad for me it's good just the difficulties I encounter at the level of the curve that sometimes discourages me but with a little learning time I will end up doing it.

Pros

This software allows me to do development faster and save time when I use predefined css classes for the style...

Cons

It's at the level of the curve, I have difficulty getting there

Showing 5 reviews of 11 Read all reviews

Tailwind FAQs

Below are some frequently asked questions for Tailwind.

Tailwind offers the following pricing plans:

  • Starting from: USD 19.99/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

Tailwind Pro - $19.99 per month or $9.99 per month (billed annually) Tailwind Advanced - $39.99 per month or $19.99 per month (billed annually) Tailwind Max - $79.99 per month or $39.99 per month (billed annually)

Tailwind has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Tailwind supports the following languages:

English

Tailwind supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Tailwind integrates with the following applications:

Google Analytics 360, Instagram

Tailwind offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support

Related categories

See all software categories found for Tailwind.