Google Analytics 360

Google Analytics 360

4.7 (8,095)
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Enterprise-class web analytics

About Google Analytics 360

Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.

Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display & Video 360, AdSense, AdMob, and AdWords.


Key benefits of Google Analytics 360

  • Receive alerts when significant statistical variations occur in website traffic, with Google Analytics 'Intelligence Events'.

  • Use Google Analytics' data import functionality to join the data from CRM, CMS and other systems with a Google Analytics account and gain more sophisticated insights.

  • Measure activities like downloads, video views and mobile ad clicks across devices with Google Analytics Event Tracking.

  • Use Google Analytics' Site Speed reports to view load times across a site. Easily identify & fix slow-loading pages to increase conversions.

  • View and analyze visitor paths with Flow Visualization then see how they interact with each page using In-Page Analytics.

  • Identify best-selling products & promotions, trace transactions and gain an understanding of customer behaviors with Google Analytics eCommerce reporting.

  • Images

    Google Analytics 360 Software - Analyze daily visits, traffic types, & time on site by country
    Google Analytics 360 Software - Google Analytics custom dashboard
    Google Analytics 360 Software - Google Analytics audience demographics reporting
    Google Analytics 360 Software - View website data in real time with Google Analytics
    Google Analytics 360 Software - Connect sales, marketing and advertising data
    Google Analytics 360 Software - Generate reports to see what's working and fix what's not
    View 7 more
    Google Analytics 360 video
    Google Analytics 360 Software - Analyze daily visits, traffic types, & time on site by country
    Google Analytics 360 Software - Google Analytics custom dashboard
    Google Analytics 360 Software - Google Analytics audience demographics reporting
    Google Analytics 360 Software - View website data in real time with Google Analytics
    Google Analytics 360 Software - Connect sales, marketing and advertising data
    Google Analytics 360 Software - Generate reports to see what's working and fix what's not

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    Reviews

    Overall rating

    4.7 /5
    (8,095)
    Value for Money
    4.7/5
    Features
    4.6/5
    Ease of Use
    4.2/5
    Customer Support
    4.2/5

    Already have Google Analytics 360?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 8,095
    Ivan
    Ivan
    Overall rating
    • Industry: Hospitality
    • Company size: 1,001–5,000 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    7 Old produtcs in one new.

    Reviewed on 10/01/2024

    Great overall product for data collection and analytics.

    Great overall product for data collection and analytics.

    Pros

    Every tool i have previousely used is combined in GA360. Analytics 360, Optimize 360 for testing and personalization; Data Studio 360 – for visualizations; Tag Manager 360 for data collection; Attribution 360; Audience Center 360 and Surveys 360. Everything is packed to new, great product that can help any company to succeed.

    Cons

    Pricing of product is pretty high, but still it is really helpfull.

    Alternatives Considered

    Serpstat

    Reasons for Switching to Google Analytics 360

    Just wanted to try an alternative. It worked and my company is glad for it.
    Oluyemi
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 501–1,000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Google analytics: The ultimate tool to understanding your website traffic for understanding

    Reviewed on 25/01/2024

    Google Analytics is solving the problem of understanding website traffic and user behavior.

    Google Analytics is solving the problem of understanding website traffic and user behavior.

    Pros

    One of the best things about Google Analytics is its ability to provide detailed and comprehensive data on your website's traffic and user behavior. With Google Analytics, you can see where your visitors are coming from, what they're doing on your website, and how long they're staying on each page. This information is incredibly valuable for understanding your audience and making changes to improve your website.

    Cons

    One thing that can be frustrating about Google Analytics is the amount of data it provides. For some users, the sheer volume of information can be overwhelming and difficult to understand. Additionally, the platform has a steep learning curve, which can make it difficult to get started.

    Verified Reviewer
    Overall rating
    • Industry: Luxury Goods & Jewelry
    • Company size: 1,001–5,000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Easy to use but not suitable for advanced analysis

    Reviewed on 03/11/2023

    The experience in general was discrete but the need to have a more refined configuration and a...

    The experience in general was discrete but the need to have a more refined configuration and a management of reporting and analysis more in-depth led us to change the analytics tool

    Pros

    Very easy to use even for novice users and with many metrics and dashboards available without the need for advanced configurations

    Cons

    Configuration of advanced metrics although possible does not allow customization for very complex sites

    Alternatives Considered

    Adobe Analytics

    Reasons for Switching to Google Analytics 360

    Lower cost and ease of finding partner agencies for implementation and maintenance
    Jordan
    Overall rating
    • Industry: Automotive
    • Company size: 51–200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Google Analytics 360 - the perfect analytics

    Reviewed on 05/10/2024

    If you need any data about your website Google Analytics 360 is the app that can offer. That are...

    If you need any data about your website Google Analytics 360 is the app that can offer. That are not much to say about it, it just offers all available data about the website.

    Pros

    First of all, is easy to setup, connecting Analytics to my website was a piece of cake as I use WordPress with Google plugin. Reports are very complex and easy to get as Google made an easy to navigate. When connecting with Google Ads it can offer great insights about your campaigns.

    Cons

    For the reports I need and get I did not encounter anything I can say I like less.

    Yavuz Selim
    Yavuz Selim
    Overall rating
    • Industry: Consumer Electronics
    • Company size: 10,000+ Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    It could have been never easier

    Reviewed on 04/10/2023

    It is our go-to product for getting marketing reports.

    It is our go-to product for getting marketing reports.

    Pros

    Most of the times I get reports about customer satisfaction and advertising exposure, but being a broader analytics product I am pleased enough to get all marketing analysis if I want to.

    Cons

    It was firstly a little bit pricey but then it got to a place of use that complements its price

    Alternatives Considered

    Piwik PRO

    Reasons for Switching to Google Analytics 360

    It is a Google product eventually, so I can adapt my work to other Google products which makes it easier.
    Showing 5 reviews of 8,095 Read all reviews

    Google Analytics 360 FAQs

    Below are some frequently asked questions for Google Analytics 360.

    Google Analytics 360 offers the following pricing plans:

    • Pricing model: Free Version
    • Free Trial: Not Available

    Available from 1.3 million Yen per month.

    Google Analytics 360 has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Google Analytics 360 supports the following languages:

    Arabic, Brazilian Portuguese, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian

    Google Analytics 360 supports the following devices:

    Android (Mobile)

    Google Analytics 360 integrates with the following applications:

    Google Ads, Google Search Console, WordPress

    Google Analytics 360 offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Chat

    Related categories

    See all software categories found for Google Analytics 360.