CleverTap vs AppsFlyer

CleverTap helps you retain your mobile users. It brings together user data with an omnichannel approach on a centralized platform. It is a comprehensive and user-friendly solution to all your behavioural app analytics, user engagement and retention needs.
CleverTap helps you retain your mobile users. It brings together user data with an omnichannel approach on a centralized platform. It is a comprehensi...

Deployment

  • Cloud-based
  • On-premises

Support Options

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.
AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion...

Deployment

  • Cloud-based
  • On-premises

Support Options

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Starting from

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Starting from

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Overall rating

4.4 /5
(56)

Ease of Use

4.3/5

Features

4.4/5

Customer Service

4.3/5

Value for Money

4.1/5

Overall rating

4.5 /5
(137)

Ease of Use

4.5/5

Features

4.4/5

Customer Service

4.3/5

Value for Money

4.3/5

Total features 83

  • A/B Testing
  • API
  • Access Controls/Permissions
  • Account Alerts
  • Activity Dashboard
  • Activity Monitoring
  • Activity Tracking
  • Alerts/Notifications
  • App Notifications
  • Attribution Modeling
  • Audience Targeting
  • Automated Scheduling
  • Behavior Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Churn Management
  • Cohort Analysis
  • Communication Management
  • Compliance Management
  • Contextual Targeting
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customisable Branding
  • Customisable CTAs
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Management
  • Email Marketing
  • Engagement Tracking
  • Event Triggered Actions
  • Fraud Detection
  • Funnel Analysis
  • Geotargeting
  • IP Address Monitoring
  • IP Blocking
  • In-App Events Tracking
  • Landing Pages/Web Forms
  • Lead Nurturing
  • Location-Based Marketing
  • Marketing Automation
  • Mobile Access
  • Mobile Alerts
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Touch Attribution
  • Multivariate Testing
  • Notification Scheduling
  • Performance Metrics
  • Predictive Analytics
  • Push Notifications
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • SMS Messaging
  • SMS Notifications
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Template Management
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • Uninstall Tracking
  • Web Notifications
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

Total features 42

  • A/B Testing
  • API
  • Access Controls/Permissions
  • Account Alerts
  • Activity Dashboard
  • Activity Monitoring
  • Activity Tracking
  • Alerts/Notifications
  • App Notifications
  • Attribution Modeling
  • Audience Targeting
  • Automated Scheduling
  • Behavior Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Churn Management
  • Cohort Analysis
  • Communication Management
  • Compliance Management
  • Contextual Targeting
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customisable Branding
  • Customisable CTAs
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Management
  • Email Marketing
  • Engagement Tracking
  • Event Triggered Actions
  • Fraud Detection
  • Funnel Analysis
  • Geotargeting
  • IP Address Monitoring
  • IP Blocking
  • In-App Events Tracking
  • Landing Pages/Web Forms
  • Lead Nurturing
  • Location-Based Marketing
  • Marketing Automation
  • Mobile Access
  • Mobile Alerts
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Touch Attribution
  • Multivariate Testing
  • Notification Scheduling
  • Performance Metrics
  • Predictive Analytics
  • Push Notifications
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • SMS Messaging
  • SMS Notifications
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Template Management
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • Uninstall Tracking
  • Web Notifications
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management
  • Adobe Campaign
  • Adobe Commerce
  • Criteo
  • Gmail
  • Google Ads
  • Meta for Business
  • Mixpanel
  • SendGrid
  • Shopify
  • Snapchat
  • TikTok
  • Twilio
  • Twitter/X
  • WooCommerce
  • ironSource
  • Adobe Campaign
  • Adobe Commerce
  • Criteo
  • Gmail
  • Google Ads
  • Meta for Business
  • Mixpanel
  • SendGrid
  • Shopify
  • Snapchat
  • TikTok
  • Twilio
  • Twitter/X
  • WooCommerce
  • ironSource