AppsFlyer
About AppsFlyer
AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.
The application comes with a module which enables teams to attribute app installs to particular marketing campaigns and media sources. Marketers can use the granular dashboards to attribute source network or channel, ad type, ad group and creatives for users. AppsFlyer provides dynamic cohort and retention reports and allows marketing teams to filter data and compare user behavior and performance. A flexible grouping tool lets team members examine trends specific to users who engaged with the app via the same ad, campaign, media source or country.
AppsFlyer includes a centralized dashboard which allows managers to search, build and manage audiences. It lets staff split audiences to run A/B tests and analyze different partners, bidding types, creatives, message types and more.
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Reviews
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- Industry: Marketing & Advertising
- Company size: 501–1,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
A must have platform for marketer who wants to track and optimize campaign on multiple...
Reviewed on 26/07/2024
Pros
UI is intuitive and easy to use, comprehensively shows which channels and campaigns perform well, helps to prevent and identify fraud, seamless integration with publishers, amazing customer support.
Cons
Some features need to be purchased separately as an add-on (e.g. Protect360) - which on many competitors are provided for free.
Response from AppsFlyer
So glad to hear that you love the platform! Thanks for sharing such a positive review!
- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 9.0 /10
Appsflyer: the backbone of marketing strategies
Reviewed on 28/07/2024
Pros
The User Interface is so easy to understand and very smooth, you can be logging in for the very first time to appsflyer but you'd still feel like you know most of the things about the portal, loved how easy to use it was!
Cons
The marketing analytics sometimes take more than 24 hours to be reflected in the campaign level, that's the only slight weak point that one can consider!
Response from AppsFlyer
Love that!
Thanks for sharing, Rishabh!
- Industry: Computer Software
- Company size: 2–10 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 3.0 /10
Pricing Model extremely opaque
Reviewed on 01/02/2020
Very opaque and cannot do anything by yourself easily.
Very opaque and cannot do anything by yourself easily.
Pros
You cannot get the pricing model for this software
Cons
This software should be great at what it does, but so many features are hidden in order to get you to contact there sales so a price can be negotiated. It'd be great if they could have transparent pricing.
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Review of Appsflyer
Reviewed on 05/08/2024
I would say Appsflyer for me is really a dope product. The customer support is amazing, the...
I would say Appsflyer for me is really a dope product. The customer support is amazing, the learning portal is fantastic, event just surfing through Appsflyer feels fun. Data doesn't look boring at all.
Pros
So I really like the simple UI/UX of Appsflyer. It's so easy to use and navigate. Even a beginner will get hands on it in a very short span of time. I really like how the data is shown in graph as well.
Cons
So while downloading raw data, the data can only be downloaded of last 90 days and not prior to that, this is what I least like about Appsflyer.
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Appsflyer review
Reviewed on 05/08/2024
So far Its good and I like it very much. Out of all MMPs, Appsflyer gives me more clarity and...
So far Its good and I like it very much. Out of all MMPs, Appsflyer gives me more clarity and easier access to manage my campaigns.
Pros
The Dashboard and data is handy and convenient to understand the important data and Its very good for optimization. I also like the fraud prevention tool and the way it describe the data. Reports are very detailed. User experience is very good.
Cons
when Appsflyer does any update or changes its algo, Usually we do not know about this. so If Appsflyer will mention its reason also. It would be easier for us to take action accordingly.
AppsFlyer FAQs
Below are some frequently asked questions for AppsFlyer.Q. What type of pricing plans does AppsFlyer offer?
AppsFlyer offers the following pricing plans:
- Pricing model: Free Version, Subscription
- Free Trial: Available
Contact AppsFlyer for pricing details.
Q. Who are the typical users of AppsFlyer?
AppsFlyer has the following typical customers:
2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does AppsFlyer support?
AppsFlyer supports the following languages:
English, French, Japanese, Korean, Portuguese, Russian, Spanish, Traditional Chinese
Q. Does AppsFlyer support mobile devices?
AppsFlyer supports the following devices:
Q. What other apps does AppsFlyer integrate with?
AppsFlyer integrates with the following applications:
Adobe Campaign, Criteo, Google Ads, Meta for Business, Mixpanel, Snapchat, TikTok, Twitter/X, ironSource
Q. What level of support does AppsFlyer offer?
AppsFlyer offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat
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