AppsFlyer Reviews

UI is intuitive and easy to use, comprehensively shows which channels and campaigns perform well, helps to prevent and identify fraud, seamless integration with publishers, amazing customer support.

Some features need to be purchased separately as an add-on (e.g. Protect360) - which on many competitors are provided for free.

The User Interface is so easy to understand and very smooth, you can be logging in for the very first time to appsflyer but you'd still feel like you know most of the things about the portal, loved how easy to use it was!

The marketing analytics sometimes take more than 24 hours to be reflected in the campaign level, that's the only slight weak point that one can consider!

You cannot get the pricing model for this software

This software should be great at what it does, but so many features are hidden in order to get you to contact there sales so a price can be negotiated. It'd be great if they could have transparent pricing.

The Dashboard and data is handy and convenient to understand the important data and Its very good for optimization. I also like the fraud prevention tool and the way it describe the data. Reports are very detailed. User experience is very good.

when Appsflyer does any update or changes its algo, Usually we do not know about this. so If Appsflyer will mention its reason also. It would be easier for us to take action accordingly.

- Very detailed tracking. Helps us to track the complete sales funnel and drop offs.
- Helps us in understanding what campaigns work best as attribution is associated till the campaign level.

- No combined dashboard: The division between Android and iOS tracking is persistent. You're only able to view either of the dashboards at a time. If you need combined reports, you need to create one.
- Inconsistency in some reports when it comes to fields - you can only view certain metrics in certain reports.

AppsFlyer provides a lot of information to make good choices.

It has a very high cost. Although it adds value to muy business

User Interface
Ease in operation
Complete Tutorials to understand the basic functioning of the platform.

Sometimes P360 took like half day to get updated.

UI, reporting ease and the publisher base

report download time period and data load time is little slow

Its ease of use makes it a great product. Also various features like campaign dashboard, P360 dashboard, raw data access, API integrations makes it the most useful product amongst all advertising products.

Customer support could have been better. Recently due to AppsFLyer's handshare feature, we faced extreme click filtering where our click were not being recorded on AppsFlyer. We tried contacting AppsFlyer team but it was not an expected support.

What I liked most about AppsFlyer is its comprehensive analytics and attribution capabilities, which provide deep insights into user behavior and campaign performance. Additionally, its user-friendly interface and robust integration options make it easy to implement and use across various platforms, significantly enhancing our marketing strategies.

What I liked least about AppsFlyer is the occasional complexity in setting up advanced features, which can be time-consuming and require a steep learning curve. Additionally, the cost of using the platform can be quite high, especially for smaller businesses or startups. There were also instances where the customer support response time was slower than expected, which impacted the resolution of critical issues.

Integrations with acquisition channels are easy and intuitive.
The variety of reports you can create to analyse all the traffic the app receives.
The ease of integrating into SKAN for the platforms.
The analysis by cost and time that allows you to perform for each channel.

communication with technical support is via email and sometimes it is not fast or timely, technical support tickets can easily get lost.

Comprehensive Attribution
Robust Analytics
Fraud Prevention
Integration with Ad Networks
Customizable Dashboards
User-Friendly Interface
Real-Time Data
Support for Deep Linking

Support and Documentation could be better.

I've been using Appsflyer for quite some time, since my days at Dynata. While I'm relatively new to the mobile world, I have experience with 3rd party S2S. What I appreciate about this platform is that setting up events on our platform is far easier compared to others. Additionally, generating reports for daily, weekly, and monthly activity is convenient. Lastly, the support from AF is extremely helpful. Despite being a newbie, I've learned a lot thanks to their support. I also love their Knowledgebase and the free courses that help users get familiar with the platform.

I just got frustrated because I couldn't figure out some insights that I wanted to look at. It's probably not AF's fault, but more likely my lack of knowledge on how to operate it for now. I'm pretty sure the information I need is covered in the knowledge base and tutorials anyway.

interface, usability, ease of analyzing data and exporting it.

SKAN metrics cannot be added to the custom dashboard.
You cannot measure the performance of custom product pages in Apple Search Ads.

- service & support through account managers and chat
- on par with other attribution suites
- easy to integrate with partners
- widely used by other affiliates and channel partners
- measurement and dashboarding

- sometimes requires dev effort to implement events
- reporting tool can be improved
- doesn't give recommendations on performance

I really believe that P360 premium is the best anti fraund in the market

I would like to download all the reports all at once (android and ios)

Fraud detection tool and Reporting criteria

reporting view for Adnetworks so see every in-app events on dashboard.

The ease of use and an extensive breakdown and most importantly the feature to check the User journey made me stick to AppsFlyer

The Customer care is sometimes slow in responsive

We can track everything every conversion and which conversions is going to get fraud.

The AppsFlyer gets down whenever we export many files in a day.

it's very easy to use for optimization and monitoring campaigns.
The latest update of choosing several dashboards is very helpful.

the p360 algorithm is not clear enough and it seems lie when there are updates, the whole activity is affected.

It's strong focus on mobile app analytics and attribution, which is crucial for understanding user behavior and optimizing marketing efforts and integrate with a wide range of other tools and platforms, combined with its robust data analysis.

It's Price and sometimes Appsflyer get stuck in recent times.