Customer.io vs Braze

Customer.io is a customer engagement platform for sending automated emails, push notifications, SMS, in-app messages, and more to engage and retain your audience.
Customer.io is a customer engagement platform for sending automated emails, push notifications, SMS, in-app messages, and more to engage and retain...

Deployment

  • Cloud-based
  • On-premises

Support Options

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Chat
Braze is a leading customer engagement platform that powers lasting connections between consumers and brands that they love.

Deployment

  • Cloud-based
  • On-premises

Support Options

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Chat

Starting from

USD 100.00/month

  • Free Version
  • Free Trial
  • Subscription

Starting from

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Overall rating

4.7 /5
(81)

Ease of Use

4.4/ 5

Features

4.4/ 5

Customer Service

4.6/ 5

Value for Money

4.3/ 5

Overall rating

4.7 /5
(106)

Ease of Use

4.6/ 5

Features

4.6/ 5

Customer Service

4.6/ 5

Value for Money

4.4/ 5

Total features 94

  • A/B Testing
  • AI Content Creation
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • App Notifications
  • Autoresponders
  • Behavior Tracking
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Compliance Management
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Management
  • Contextual Targeting
  • Conversion Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customisable Branding
  • Customisable CTAs
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Data Capture and Transfer
  • Data Connectors
  • Data Import/Export
  • Data Integration
  • Data Security
  • Data Synchronization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • GDPR Compliance
  • HTML Editor
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Management
  • Lead Qualification
  • List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimization
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple Data Sources
  • Multivariate Testing
  • Notification Editor
  • Notification Scheduling
  • Personalization
  • Preview Functionality
  • Process/Workflow Automation
  • Push Notifications
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing
  • SMS Messaging
  • SMS Notifications
  • Sales Analytics
  • Secure Data Storage
  • Segmentation
  • Social Media Integration
  • Subscriber Management
  • Tagging
  • Template Management
  • Third-Party Integrations
  • Visual Analytics
  • Visual Workflow Management
  • WYSIWYG Editor
  • Web Notifications
  • Workflow Management

Total features 44

  • A/B Testing
  • AI Content Creation
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • App Notifications
  • Autoresponders
  • Behavior Tracking
  • CAN-SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Compliance Management
  • Contact Database
  • Contact Management
  • Content Creation
  • Content Management
  • Contextual Targeting
  • Conversion Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customisable Branding
  • Customisable CTAs
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Data Capture and Transfer
  • Data Connectors
  • Data Import/Export
  • Data Integration
  • Data Security
  • Data Synchronization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • GDPR Compliance
  • HTML Editor
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Management
  • Lead Qualification
  • List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimization
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple Data Sources
  • Multivariate Testing
  • Notification Editor
  • Notification Scheduling
  • Personalization
  • Preview Functionality
  • Process/Workflow Automation
  • Push Notifications
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing
  • SMS Messaging
  • SMS Notifications
  • Sales Analytics
  • Secure Data Storage
  • Segmentation
  • Social Media Integration
  • Subscriber Management
  • Tagging
  • Template Management
  • Third-Party Integrations
  • Visual Analytics
  • Visual Workflow Management
  • WYSIWYG Editor
  • Web Notifications
  • Workflow Management
  • AWS Lambda
  • Acuity Scheduling
  • AdRoll
  • Aha!
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  • GitHub
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  • Google Ads
  • Google Analytics 360
  • Google Calendar
  • Google Contacts
  • Google Forms
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  • Google Tag Manager 360
  • Gravity Forms
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  • Hello Bar
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  • WPForms
  • WhatsApp
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  • Zapier
  • Zendesk Suite
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  • Zoho Forms
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Not provided by vendor