Braze

4.7 (103)
Write a Review!
Customer engagement platform

Overall rating

4.7 /5
(103)
Value for Money
4.4/5
Features
4.6/5
Ease of Use
4.6/5
Customer Support
4.6/5

97%
recommended this app
Sort by

103 Reviews

Sylvia
Sylvia
Overall rating
  • Industry: Architecture & Planning
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Intuitive Multiple Marketing Campaigns Management System.

Reviewed on 29/11/2023

Email marketing campaigns monitoring and the advertising functions across marketing channels the...

Email marketing campaigns monitoring and the advertising functions across marketing channels the platform has the effective capability.

Pros

The Automation options are functional and the sales data reports creation with this software is simple and profitable. The templates also are nice and the content management capability can not be compared and the analytics are easy to prepare across various marketing data.

Cons

No issues or performance problems detected on the platform and the functionalities, after training is just that easy.

Andrii
Overall rating
  • Industry: Gambling & Casinos
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Empowering Engagement

Reviewed on 05/12/2023

My overall experience with Braze (more than 2 years) has been exceptionally positive.

My overall experience with Braze (more than 2 years) has been exceptionally positive.

Pros

Braze impresses with its seamless multi-channel communication capabilities, allowing us to effortlessly orchestrate and automate our messaging strategies.

Cons

I don't like some reporting and allowing creating it.

Bruno
Overall rating
  • Industry: Financial Services
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Braze SDK not very easy

Reviewed on 12/03/2019

Nothing special

Nothing special

Pros

It has a bunch of features and does what it promises, it can relate users id, it manages the notification correctly and they are easy to implement.

Cons

The Android SDK sometimes crashes, and they don't give priority to client problems, there was a time out production product start crashing a lot because of Braze problems.

Ben
Overall rating
  • Industry: Writing & Editing
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Braze is Brave for Email Marketing

Reviewed on 28/11/2023

Pros

Prior to Braze, we were using traditional marketing strategies. How Braze automate workflow by eradicating manual tasks when creating, customizing and sending outbound emails is among the best aspects.

Cons

I can’t complain since it has improved our SEO rankings on search engines through keyword research and content management.

Sally
Overall rating
  • Industry: Telecommunications
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Powerful, data enabled multi channel platform

Reviewed on 29/08/2023

We are using CRM to retain customers on our wireless service using email and SMS messaging. WE...

We are using CRM to retain customers on our wireless service using email and SMS messaging. WE personalize communications based on profile attributes, lifecycle stage, and behaviors to maximize LTV. We're just getting started on the platform but it has just about all the important features I was expecting and then some.

Pros

Built in AB testing features; easy drag and drop template building with interchangeable content blocks; versatile segment builders; native integrations with data clouds; Journey builder does everything I need; reporting checks the box. Native SDK makes tracking user interactions across touch points (web, app) very easy to implement and maintain. Dynamic content syntax is quite intuitive and user-friendly for non-coders.

Cons

The cost is something we will need to keep an eye on; I can definitely see how tracking a lot of engagement events in a growing customer base is going to spike costs and possibly exceed our contract. Onboarding happens with a third party vendor, who is not as proactive, knowledgable or committed to our success as they could be. (Had a better experience with onboarding at Iterable both times.) This is Also, when we got started, the ability to clone templates and content blocks between projects was not available but they just launched that new feature. I also wish it was easier to preview the list of users in a segment - you have to download the list of people in the audience for a reliable preview, the preview tool that's built in doesn't always show everyone and sometimes it doesn't show anyone at all due to the way it seems to sample from the list.

Karime Emmanuelle
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Braze for better LTV

Reviewed on 21/11/2023

Really good, I get messages (or lack of messages) from brands and feel like telling them you really...

Really good, I get messages (or lack of messages) from brands and feel like telling them you really should switch to Braze.

Pros

Focusing on the over all business result and avoid being "spammy"

Cons

the reports, still has a way to go - still better than the competition though.

Krishna
Overall rating
  • Industry: E-Learning
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Best marketing automation tool

Reviewed on 09/11/2023

In the less than a year we've been using it, they've listened to our feedback and made the platform...

In the less than a year we've been using it, they've listened to our feedback and made the platform better. This shows how well they pay attention to users, making the experience great. It's easy to use, gives us all the tools we need, and has really improved our work quality.

Pros

The best thing about Braze is how easy it is to use. We have a team with different levels of experience, and some are new to email marketing platforms. It was important to have a platform that's easy to learn, and Braze gives us that. It's intuitive and user-friendly, so we got comfortable with it quickly.

Cons

One thing I don't like about Braze is that it doesn't have an auto-save feature. An auto-save feature would be helpful to prevent losing our work in case of unexpected issues like browser failures. It could save us a lot of time if there's any accidental loss of work.

Joyce
Joyce
Overall rating
  • Industry: Architecture & Planning
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Effective Automation and Marketing Campaigns Easy Management Tool.

Reviewed on 21/11/2023

Profitable customer engagement platform and the Email marketing and content management via Braze...

Profitable customer engagement platform and the Email marketing and content management via Braze functions is amazing and very productive.

Pros

The engagement and even the landing pages and the templates offered by Braze are incredible and productive marketing operations Automation product.
Creating sales and marketing reports using Braze is simple and content easy creation capability is cost effective.

Cons

I love simplicity on Braze first deployment and no errors found to underline from this functional product.

Verified Reviewer
Overall rating
  • Industry: Computer & Network Security
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

One of the best feature to automate your multi channel marketing and push notifications

Reviewed on 24/10/2023

Overall experience has been great with smooth implementation and integration.

Overall experience has been great with smooth implementation and integration.

Pros

Managing multi channel marketing and push notifications has been instrumental in our organization. Implementation has been smooth and administrating has been quite easy with great UI. Creating and dry running campaigns have been quite useful and integration with third party apps have resulted in higher ROI.

Cons

Pricing is bit on the higher side so for smaller firms it will be difficult to get good returns on there investments. There is some room for improvement on training materials.

Jeniffer
Jeniffer
Overall rating
  • Industry: Architecture & Planning
  • Company size: 10,000+ Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Profitable easy Marketing System with Great Quality Services.

Reviewed on 27/10/2023

Marketing Automation is just one time and the collection of various marketing insights and the...

Marketing Automation is just one time and the collection of various marketing insights and the engagement functionality on Braze are fantastic.

Pros

I really like how through Braze is quite helpful on various Email marketing and the campaign monitoring and also the content management functions are excellent. Creating marketing data analytics and easy to mange sales processes using Braze tools is productive and simple.

Cons

Helpful package on easy marketing and to the user with experience on other similar products to Braze is very easy.

Zane
Overall rating
  • Industry: Financial Services
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Overall good product

Reviewed on 24/04/2023

Pros

Customer Support has been wonderful and integration has been easy so far.

Cons

Limited reporting and analyses built in the platform.

Brian
Overall rating
  • Industry: Staffing & Recruiting
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

A futuristic, formidable and leading Customer Engagement Platform.

Reviewed on 28/11/2023

Pros

Braze makes it possible to interact with our customers more thus building and maintaining long-standing customer relationships.It is possible to capture and retain leads with this tool.It streamlines marketing operations thus saving time and increasing productivity.It enables ease to create and run marketing campaigns across multiple channels.

Cons

Braze comes with more goodies or rather benefits hence I lack absolutely nothing to dislike.

Doreen
Overall rating
  • Industry: Leisure, Travel & Tourism
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Complete satisfaction with a bodacious and powerful customer engagement platform.

Reviewed on 20/11/2023

I find it very impressive tool that optimize client communication to improve productivity.Also it...

I find it very impressive tool that optimize client communication to improve productivity.Also it improves our marketing campaign and make sure the product is shaped in a personalised way for our potential clients .

Pros

Braze is reliable, secure and a very value for your money.It's easy to use and results are quickly seen once is implemented. Allow one to engage with clients in different channels like in app messages ,emails etc .I love it that it has awesome reporting dashboard that matches one needs of reaching every client about the campaigns.

Cons

This tool is swift and works smoothly, so far I lack any dislike.

Patricia
Overall rating
  • Industry: Staffing & Recruiting
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

All in one tool on marketing and customer services.

Reviewed on 30/11/2023

It's been a good journey every day I use it in customer services it's a core tool in my work.

It's been a good journey every day I use it in customer services it's a core tool in my work.

Pros

It is simple to use such that customers can engage us easily and we engage with them freely.
Email notifications from multiple channels of messages.
Online campaigns on market basis.

Cons

Braze is the best on the purpose I need to achieve not encountered any shortcoming.

Racheal
Overall rating
  • Industry: Information Technology & Services
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Our World class Customer Engagement Tool.

Reviewed on 12/11/2023

It has helped us automate so much of our daily sales and marketing tasks.The interface is a great...

It has helped us automate so much of our daily sales and marketing tasks.The interface is a great one and so friendly to use.

Pros

We can simply send outbound marketing emails.
Its simple for us to track our sales and marketing activities.
They offer very good customer service support.
It has been easy to engage with our clients.

Cons

It has given us a great and remarkable experience.

Wilfred
Overall rating
  • Industry: Financial Services
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Braze is a superb and excellent customer engagement and email marketing tool.

Reviewed on 22/11/2023

Pros

Braze is a superb and excellent customer engagement and email marketing tool that makes it super easy to monitor our sales and marketing data. send automated emails on marketing and automated responses. The user interface is intuitive, user friendly and simple to understand.

Cons

We have had a very nice and smooth experience with Braze and it is cost friendly.

Tarwuleh
Overall rating
  • Industry: Investment Management
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Excellent and exceptional email marketing and automation product.

Reviewed on 23/11/2023

Pros

What i like best about Braze is its user interface which is excellent and easy to learn and understand. It easily executes our marketing campaigns without delay or errors. It is highly customizable to fit our organization's needs.

Cons

No dislike. Braze has really been of great help to our company and i highly recommend it.

Samuel
Overall rating
  • Industry: Information Technology & Services
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Our Unobjectionable Email marketing and Campaign manager Tool.

Reviewed on 01/11/2023

With the tool,it has been simple for us to easoly engage with our customers and to easily manage...

With the tool,it has been simple for us to easoly engage with our customers and to easily manage their data.we have also been able to automate our marketing processes through automated messages that reach all our customers on time.

Pros

The software easily tracks and collects all our sales and marketing data.Organizes our customer data.Executive customer service support team. Has a clean and user friendly interfaceOffers us with personalized customer communication.

Cons

We have had a hreat experience with the software.

Ravi
Overall rating
  • Industry: Automotive
  • Company size: 501–1,000 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Powerful and convenient customer engagement tool!

Reviewed on 21/10/2023

A powerful lifecycle engagement tool - a marketeers' hack.

A powerful lifecycle engagement tool - a marketeers' hack.

Pros

Braze is easy to set up and use. I can create and manage lifecycle management campaigns without much technical/engineering know-how. With Braze , I can segment users easily based on product and characteristics and then, target automated campaigns.Furthermore, the customer support team is genuinely helpful. They efficiently address and resolve queries .

Cons

I would like to highlight one issue in reporting. It is sometimes challenging in the reporting which mails are currently active and which not, while switching emails in canvas.

Aly
Overall rating
  • Industry: Food & Beverages
  • Company size: 10,000+ Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Customer Engagement and Mobile Marketing at breeze with Braze.

Reviewed on 25/10/2023

Pros

With Braze, it is possible to engage and interact with our customers seamlessly.It is possible to create and run successful marketing campaigns across multiple channels thus reaching and building large audience.It is now possible to build a strong brand with Braze.

Cons

My experience with Braze so far has been outstanding as it meets all our needs thus I got nothing to dislike.

Bosco
Overall rating
  • Industry: Hospital & Health Care
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

The Perfect Marketing Solution

Reviewed on 13/11/2023

Pros

I like the mobile marketing features
The software comes with amazing automation and marketing features
It makes online marketing campaigns management easy

Cons

It has conquered and met our needs and so zero dislikes

Israel
Overall rating
  • Industry: Financial Services
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A relevant market automation solution.

Reviewed on 15/11/2023

We found a positive result after using it to automate our marketing tasks.

We found a positive result after using it to automate our marketing tasks.

Pros

It automates our marketing tasks making them easy.
It saves time to spend compared to automating without.
Very friendly user interface that every user finds easy to use

Cons

Nothing least can come from such an amazing automation software.

Jose
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Braze!

Reviewed on 16/10/2023

Pros

Overall, it's a great tool - it does what it's supposed to and is very user-friendly. Easy to set up too.

Cons

There's a bit of a learning curve at the beginning with data types, when to use each one, and how to take the most advantage out of data point allocation.

Dann
Overall rating
  • Industry: Retail
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Daily Braze Use

Reviewed on 06/06/2023

We use Braze for Email Marketing, Automation, Push Notifications, In-App Messages and Content Cards...

We use Braze for Email Marketing, Automation, Push Notifications, In-App Messages and Content Cards are in development. Its a super simple product to use and has a lot of functionality to improve segmentation and personalisation with ease.

Pros

The user friendly UI. Default segmentation, built-in functionality for personalisation with easy to use liquid code.

Cons

The proiduct times out quite often when calculating audience size. Sometimes search is a bit glitchy when segmenting target audience.

Sam
Overall rating
  • Industry: Consumer Services
  • Company size: 51–200 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Braze has great features but the UI/UX can use improvement

Reviewed on 05/06/2023

It's been solid

It's been solid

Pros

Sophistication of the tools is outstanding

Cons

The User interface and user experience is tough to learn