Braze
About Braze
Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.
Pricing starting from:
Not provided by vendor
- Free Version
- Free Trial
- Subscription
Typical Customers
- Freelancers
- Small Businesses (2-50)
- Mid-size Companies (51-500)
- Large enterprises (500 and more)
Deployment
- Cloud-based
- On-premises
Pricing starting from:
Not provided by vendor
- Free Version
- Free Trial
- Subscription
Images
Features
Total features of Braze: 44
Alternatives
Swrve
OneSignal
Marigold Grow
Klaviyo
Reviews
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- Industry: Architecture & Planning
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Intuitive Multiple Marketing Campaigns Management System.
Reviewed on 29/11/2023
Email marketing campaigns monitoring and the advertising functions across marketing channels the...
Email marketing campaigns monitoring and the advertising functions across marketing channels the platform has the effective capability.
Pros
The Automation options are functional and the sales data reports creation with this software is simple and profitable. The templates also are nice and the content management capability can not be compared and the analytics are easy to prepare across various marketing data.
Cons
No issues or performance problems detected on the platform and the functionalities, after training is just that easy.
- Industry: Gambling & Casinos
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Empowering Engagement
Reviewed on 05/12/2023
My overall experience with Braze (more than 2 years) has been exceptionally positive.
My overall experience with Braze (more than 2 years) has been exceptionally positive.
Pros
Braze impresses with its seamless multi-channel communication capabilities, allowing us to effortlessly orchestrate and automate our messaging strategies.
Cons
I don't like some reporting and allowing creating it.
- Industry: Financial Services
- Company size: 11–50 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 5.0 /10
Braze SDK not very easy
Reviewed on 12/03/2019
Nothing special
Nothing special
Pros
It has a bunch of features and does what it promises, it can relate users id, it manages the notification correctly and they are easy to implement.
Cons
The Android SDK sometimes crashes, and they don't give priority to client problems, there was a time out production product start crashing a lot because of Braze problems.
- Industry: Writing & Editing
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Braze is Brave for Email Marketing
Reviewed on 28/11/2023
Pros
Prior to Braze, we were using traditional marketing strategies. How Braze automate workflow by eradicating manual tasks when creating, customizing and sending outbound emails is among the best aspects.
Cons
I can’t complain since it has improved our SEO rankings on search engines through keyword research and content management.
- Industry: Telecommunications
- Company size: 2–10 Employees
- Used Daily for 1-5 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Powerful, data enabled multi channel platform
Reviewed on 29/08/2023
We are using CRM to retain customers on our wireless service using email and SMS messaging. WE...
We are using CRM to retain customers on our wireless service using email and SMS messaging. WE personalize communications based on profile attributes, lifecycle stage, and behaviors to maximize LTV. We're just getting started on the platform but it has just about all the important features I was expecting and then some.
Pros
Built in AB testing features; easy drag and drop template building with interchangeable content blocks; versatile segment builders; native integrations with data clouds; Journey builder does everything I need; reporting checks the box. Native SDK makes tracking user interactions across touch points (web, app) very easy to implement and maintain. Dynamic content syntax is quite intuitive and user-friendly for non-coders.
Cons
The cost is something we will need to keep an eye on; I can definitely see how tracking a lot of engagement events in a growing customer base is going to spike costs and possibly exceed our contract. Onboarding happens with a third party vendor, who is not as proactive, knowledgable or committed to our success as they could be. (Had a better experience with onboarding at Iterable both times.) This is Also, when we got started, the ability to clone templates and content blocks between projects was not available but they just launched that new feature. I also wish it was easier to preview the list of users in a segment - you have to download the list of people in the audience for a reliable preview, the preview tool that's built in doesn't always show everyone and sometimes it doesn't show anyone at all due to the way it seems to sample from the list.
Braze FAQs
Below are some frequently asked questions for Braze.Q. What type of pricing plans does Braze offer?
Braze offers the following pricing plans:
- Free Trial: Available
Please contact Braze directly for pricing details.
Q. Who are the typical users of Braze?
Braze has the following typical customers:
11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Braze support?
Braze supports the following languages:
Brazilian Portuguese, English, French, Japanese, Korean, Spanish
Q. Does Braze support mobile devices?
Braze supports the following devices:
Q. What other apps does Braze integrate with?
We do not have any information about what integrations Braze has
Q. What level of support does Braze offer?
Braze offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base
Related categories
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