Iterable Reviews

The WYSIWYG editor for emails is really nice because I can build emails without any code and make them look on brand and functional. The workflow tool is also really powerful for building automatic campaigns that continually perform well.

Iterable feels like it just slow sometimes. Loading campaigns, saving templates, navigating to different parts of the software. If the pages and elements loaded faster it would feel a lot more snappy.

There is no one tool in marketing automation that is perfect, but Iterable checks the most boxes today out of any of them. Customer support is fantastic. Segmentation is fantastic. UI is improving. The tool's overall power for users with little technical background is superb.

I think the reporting tools could be a bit better. Supports MMS through Twilio would also be a huge bonus.

I can send out mass comms to our customers in a matter of minutes

Some of the steps and processes do not make sense, and it can be rather tedious to set up a campaign at times

This marketing system is so organized and powerful to use.
Iterable meets our marketing requirements, which helps us in pushing our brand.

I do not see difficulties when marketing our brand using Iterable.
Iterable is amazing.

API is full featured and you seem to be able to do most everything in the client API that you can in the portal.

So many surprises from our discussions before we started that keep coming up. Delays because of long warmup time, additional external integrations/software we need that were not previously mentioned, data integrations that just are not available.

I like the effectiveness of Iterable, which is an amazing customer engagement solution.
Iterable has been reliable and easy to implement.

The features of Iterable are so amazing.
I have no reasons to dislike Iterable.

Marketing automation is a great feature in Iterable which ensures that you never lose any marketing chance you have

It is quite pricey
So many clicks to get where you want

Iterable is a beautiful tool that I've been using for a couple of years for email marketing. The list management, template design, and custom workflows features are easy to use and powerful.

I feel the reporting is the one weak point, there can be much improvement here.

What I like is since I started using Iterable, the product has been evolving and getting more innovative. I enjoy the workflow section on the UI. I enjoy when my team needs product enhancements, they are willing to hear our needs out and work on improving. I like the great customer success team and always helping us. Finally, the upper management and when in need being available to get in discussion with any further needs we might have.

I would really like the segmentation piece to be improved. I would like to work with Iterable on needs here as I have found many flaws that I have iterated, but yet not gotten solved. Like searching for a number of campaigns that are similar all at once instead of doing OR's with tons of campaign ids. To be able to query a full workflow.

Easy to use. Very reputable platform and great troubleshooting

It was a touch too expensive for our budget.

I liked Iterable for its user-friendly interface, seamless deployment, robust workflow features, and the simplicity it offered in creating segments and targeting specific audiences.

One drawback of Iterable was the difficulty in reporting. It lacked the capability to easily generate comprehensive stats, especially for creating reports across multiple campaigns and comparing different variations.

It empowers email marketers to launch campaigns effortlessly. Everything is intuitive to use, from campaign planning, template set-up, automation workflow constructing, database management, and analytics overview. Iterable has helped me launch several large, complex campaigns successfully.

Looking forward to seeing progress in improving the newly-launched product features, such as send-time optimization and brand affinity.

I really like the support team of this software. To be honest, this software is not that hard to learn but there are times that you feel like your at the end of the road and cannot get the outcome you need to have for your report but there's their support who will share some tips and tricks and sometimes links from their support page/help docs.

I only dislike the part of the software where the user fields sometimes looks confusing as there are lots of details that can be found in it.

It's rare that a software company like Iterable has such helpful customer support. Even in silly questions with help on mocking up emails, they are so willing to help and fix the problem we are experiencing. Great direct integrations with gravity forms and even better workflows!

Only complaint with iterable is you do not have the ability to recall a send. Wish the emails went out a bit slower in case of emergency... or at least wish you had the option to slow down send times.

We chose Iterable based on the strength of its API and its ability to handle a multi-million list size. As a marketer, Iterable has a number of powerful advanced features that make it easy for me to perform segmentation, write workflows and run multivariate tests. The support team is beyond amazing; they are knowledgeable and go out of their way to ensure their customers succeed.

Our engineers get a bit frustrated about some of the technical limitations. For example, certain types of API calls are currently centered around the individual user vs. a particular list (meaning that Iterable is designed to ping your server X million times for each user on a list vs. 1 X for the list itself). That said, the Iterable product team is very responsive to customer feedback, and this shortcoming is on the short-term roadmap to be fixed.

Custom events are scalable and extremely custom

The reporting needs updated on what can be queried to report on

The interface is fairly user friendly. Setting up workflows based on events, recurring lists or api posts is also fairly intuitive. The customer success team seems open to feedback and submitting tickets.

The thing that frustrates my team the most with Iterable is the lack of consistency between functionality. Of course, you don't realize what's missing until it's gone but, while Iterable has made considerable strides in the reporting suite. The basic daily export of subscriber status is still seemingly too tall of an ask. While the success team seems open to feedback and submitting tickets, there is often an absence of follow through.

Once you understand Iterable, it's life changing. Being new to the email marketing game and moving over from a clunky and buggy predecessor, Iterable is devastatingly powerful. The User Segmentation feature is a quick and efficient way to find the exact audience you're looking for. Workflows simplify life in ways I didn't know I needed.

Iterable does have a very steep learning curve, the first few weeks of using it were rough. Occasionally the HTML editor's interface annoys me with too many scroll bars and way too much to scroll through, but that's just a matter of getting used to making sure your mouse is in the correct position.

Default standard for email drip campaigns. This is Iterables core competency and it shows.

As an add on, sms platform, it is somewhat limited as base customer database format still requires every user to have an email address. Which makes sense in an email only world but is limiting for phone number only records

Ease of use, automations features, integrations with other platforms.

I think, drag and drop editor can be a bit improved. Maybe ability to add custom build blocks to drag and drop editor (kinda like HubSpot dynamic templates)

Easy to use, very good workflow and segmentation tool. You can send email and sms if you have twilio. Y

Segmenttation tool is very good, but is. not easy to use. dosen t have any cms or CRM