Klaviyo
About Klaviyo
Klaviyo powers smarter digital relationships through its intelligent marketing automation and customer data platform that helps over 100,000 brands accelerate revenue using the channels they own like email, SMS, in-app notifications, product reviews, and web.
Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications.
And unlike other marketing platforms, Klaviyo doesn’t force companies to compromise between advanced functionality or ease of use—so companies of all sizes are able to maximize their sales quickly. That’s why innovative companies like Unilever, Custom Ink and Glossier to sell more with Klaviyo.
With Klaviyo’s custom web tracking technology and ability to easily ingest data in real-time from over 300 integrations, users can segment audiences and target triggered campaigns effectively and automatically based on collected customer behavioral and transactional data. Including built-in email and SMS autoresponders, Klaviyo enables users to automate triggered email flows for events such as abandoned shopping carts and order follow ups.
Klaviyo also allows users to measure the performance of their marketing campaigns by facilitating reporting and meaningful analysis with key metrics. From the Klaviyo dashboard, users can compare current and past campaign performance, view real-time activity streams and add, edit or remove other metric charts. Klaviyo’s metrics grant users the flexibility to analyze trends in orders, see shifts in customer behavior as well as track growth of lists and segments.
Klaviyo supports integration with multiple ecommerce, payment processing and POS software such as Shopify, Magento and WooCommerce in order to gather and utilize customer-driven data. Moreover, Klaviyo also has an open API which allows users to add custom eCommerce integrations. All Klaviyo integrations sync automatically to ensure that users have access to the latest and most appropriate data for email personalization and targeting.
Key benefits of Klaviyo
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Reviews
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- Industry: Retail
- Company size: 51–200 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Easy to implement, good a/b test features
Reviewed on 25/03/2024
Pros
Klaviyo is easy to use, implement, and set up. The customer service responded quickly, and there are tons of material to check online if you are stuck with a feature. I love the A-test features on popups and emails. Good integration with Shopify.
Cons
The review form is only in one language.
- Industry: E-Learning
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 2.0 /10
Provided a solution to our unique use-case.
Reviewed on 01/04/2024
Overall I think Klaviyo is a great product. Customer service is amazing and so readily available...
Overall I think Klaviyo is a great product. Customer service is amazing and so readily available via chat and they do seem to possess a great degree of knowledge about the product and its functionality/capabilities. Was amazing to see our automated message flows come to life and go out to our customers!
Pros
Our product, an educational and habit-building micro-content program, required a way to send lengthy (50-100+ sends), localized, and automated flows via SMS and email to global Shopify purchasers. They were the closest platform we found to delivering as we envisioned. Customer service was very helpful in helping us find solutions to problems and aid in our solution design.
Cons
We experienced issues with contacts being overwritten when multiple sign-ups/subscriptions came through the same form. We also noticed that due to how long our flows were, the flow editor became extremely slow.
Reasons for Switching to Klaviyo
Price, capabilities and ease of implementation.- Industry: Apparel & Fashion
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
does not refund money
Reviewed on 26/06/2024
Pros
We canceled a plan by mistake, they do not take it back and do not give refunds
Cons
We canceled a plan by mistake, they do not take it back and do not give refunds
- Industry: Consumer Goods
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great ecommerce focused email marketing platform
Reviewed on 18/09/2024
Pros
its huge amount of integrations with a range of ecommerce platforms, specifically in our case the tight integration with Shopify, helping us to easily import and segment customers for custom flows and email marketing campaigns
Cons
Probably the price, but its still definitely worth it and has a positive ROI
Alternatives Considered
MailchimpReasons for Switching to Klaviyo
better ecommerce functionality and integrations- Industry: Apparel & Fashion
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
The Universal Standard ESP
Reviewed on 26/07/2024
Very positive. We believe Klaviyo is the standard for ecomm.
Very positive. We believe Klaviyo is the standard for ecomm.
Pros
Data-first platform that is well-supported and consistently updated to stay at the forefront of the industry. Klaviyo unlocks metrics that we use to make strategic decisions to meet our goals.
Cons
The UI is secondary to the data and analytics functionality.
Klaviyo FAQs
Below are some frequently asked questions for Klaviyo.Q. What type of pricing plans does Klaviyo offer?
Klaviyo offers the following pricing plans:
- Starting from: USD 20.00/month
- Pricing model: Free Version, Subscription
- Free Trial: Not Available
Klaviyo's pricing is based on the number of contacts and the number of SMS messages sent. Email pricing: Free for up to 250 contacts. Starting from $20/month for 251+ contacts. Email & SMS pricing: Starting from $35/month for 251+ contacts
Q. Who are the typical users of Klaviyo?
Klaviyo has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Klaviyo support?
Klaviyo supports the following languages:
English
Q. Does Klaviyo support mobile devices?
Klaviyo supports the following devices:
Q. What other apps does Klaviyo integrate with?
Klaviyo integrates with the following applications:
Adobe Commerce, AfterShip, Akamai Identity Cloud, BigCommerce, Boulevard, Canva, Chargebee, Classy, Criteo, DonorPerfect, Eventbrite, Getsitecontrol, GoTab POS, Gorgias, Help Scout, Jebbit, Judge.me, Justuno, KickoffLabs, Lightspeed Retail, Malomo, Meta for Business, Mindbody, Movable Ink, Narvar, Neon CRM, Nosto, Okendo, Olark, Olo, Omneo, OpenCart, OptinMonster, OrderGroove, PAR Punchh, Pinterest, Postscript, PrestaShop, Privy, Recharge, Recurly, Salesforce Service Cloud, Segment, Shift4Shop, ShipStation, Shogun, Shopify, Shopify Plus, Smile.io, Square Online, Stripe, Sumo, Triple Whale, Trustpilot, Typeform, Unbounce, UserVoice, Volusion, Wisepops, Wix, WooCommerce, Wufoo, Yotpo, ZENOTI, Zendesk Suite, Zoho CRM, commercetools
Q. What level of support does Klaviyo offer?
Klaviyo offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Chat
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