Branch Metrics Reviews

Branch has a simple and non-complex user interface, and their recently updated UX is even better.Features are self-explanatory and no learning curve is needed to get started with the platform.Great too for app attribution, campaign, cohort, and segment analysis. The creation and analysis of deeplinks is also supported.We have integrated all our social media accounts and ad accounts with Branch and the process of sending postbacks to and fro is also simple.Overall satisfaction with Branch, I would say.

Few features are lacking like uninstall tracking and cost data in INR, apart from that no issues as such.

Deferred deep links were easy enough to implement and work decently. Branch is facing uphill battle with Apple's App Privacy initiative and value is going down.

Very dependent on grabbing advertising identifiers, so if you don't want to prompt users for permission to track, this solution may not be one you want to integrate. They have ways to disable that usage, but it's clear they put their tooling more on the idea you'll let them track from within your app.Pricing though is the largest con. While the pricing when your app is small is maintainable, once you get past 200k MAU, their pricing sharply increases even when your usage of their system does not. They claim this is because they're adding value that drives your app's growth. Personal experience has shown we got little growth from them yet they demand a king's ransom once you're in "big fish" territory and they're determining how many users your app has due to you embedding their SDK in your binary and charging you more due to that.If you're going to add this in your system, have a plan for how you'll rip it out if your usage isn't worthwhile as their pricing will jump up as you gain more app users regardless if you stop using their link creation.

Branch can track and attribute the origin of installs and conversions across different channels (web, mobile, email, social networks, etc.). The connection with advertising partners is very simple and intuitive.

Technical support for users on the free plan or lower levels may be limited. Initial setup may require considerable technical knowledge.

The most powerful thing for us with Branch is the attribution for our mobile marketing for a consumer app. Reporting and analytics is excellent and a tool we've relied on for many years to understand our traffic sources, the ROI of those sources and where we can optimise.

Branch has a feature limitation around changing links once they've been created which prompted us to include Rebrandly as an alternative. We couldn't change the link to redirect from an in-app experience to a web experience which was a big limitation for our business.

- Ease of integration with any platform/ad network
- Fraud detection
- Deeplinks and nativ links

No such thing, it's great mmp tool overall

It is fast and easy to use. Easy to understand for marketing guys as well. branch really makes deep linking a breeze

Some minor improvements are always appreciated..No such cons in Branch.io. Customer service can be made a little quick.

Branch does exactly as it says with reporting of link clicks. It organizes them and allow you to view click totals.

The organization of hundreds of links got really confusing within the site and the number clicks never seems correct with some of our products. We switched to another service and the click totals seemed to look much more reasonable.

I am impressed with the metrics. I have rechecked with the particular platform and it should 99% data is matched.

The customer support is not great but good. If you don't have a bigger plan they will give the email support. if you are taking bigger plan then they may give you call support or any POC for you.

The industry standard features available on this software, easy to use analytics tools and data synchronisation to our database.

The process of implementation takes long

Branch quicklinks are technology we've come to rely on - when we want to do a promotion with a third party or be able to track where traffic is originating from, having quicklinks at our disposal is amazing. Also, since Branch quicklinks can deeplink into a mobile app, being able to directly open the app when you click on the link is an amazing tool.

Branch is an analytics tool, and collects user information so there are some legal considerations relative to your privacy policy, but that's just part of collecting analytics for a mobile app.

Branch has provided us with all the feature required track our marketing automation campaigns running on CRM. We can easily create deeplink which can be used in push, email, sms etc. This helps in decision making for future campaigns.

The interface and hierarchy of this platform is not simple. Beginners may find it difficult to understand. Branch can work on simplifying that. Rest all is good.

It was the best solution we had found to create large numbers (100s) of trackable short links. Also included a feature to import a txt file of data to generate multiple short links at a time.

The import feature, while useful, was not the most user friendly. Also, no easy ability to modify or edit multiple short links at once.

Mobile SDKs are very good. Never experienced problem with deep link - fast and easy setup. Also very powerful to track source of app install and deep link user on first launch.

Analytics side is not really powerful compared to specialized services. Creating link with iOS SDK is not easy on first attempt - need to carefully go through docs first.

My partners are able to streamline campaign builds by using the same links across all of their channels.

Customer service response times have begun to expand. My colleagues seem to say it used to take hours, but now it may take a day or two to even get an initial response outside of auto-responses.

Most app deep-linking solutions tend to be full-suite solutions to help marketing teams manage acquisition, customer journeys, etc - so simple deep linking docs isn't really a priority. Branch gives this feature away for free, and they have a decent SDK.

Docs weren't the easiest to follow, especially around debugging and testing the deep linking (i.e. user detection) functionality.

I like that I can deep link with this software. The ability to direct different device users to appropriate landing pages is awesome.

This software is not very intuitive & is iron-fisted.