Adjust Reviews

Most of the features are very intuitive, you can easily set up a new customer tracking link or add new events with just few clicks away. The testing console it's been a life savier for us, most of the time we do not have access to the source code so we use it for debugging new implementantions and fingerprinting.

Despite of the all easyness found in Adjust we do miss a more user friendly analytics enviroment. Yes, we have access to the statistics but it is hard for the high level manager (and some of the day-to-day users) to have upfront, easy and direct insights from the platform. Some graphics showing CTIT to detect bad traffic, daily installs monitoring, assisted conversion and so on.

Recognize paid media attributions in my mobile marketing actions.

Need for hiring in local currency, in my case Brazil BRL.

I liked using Adjust to generate tracking links.

I found Adjust's tracking was difficult to process.

Their new feature of custom dashboard.
Simple and intuitive interface.
Ease of connecting advertising platforms.

I would like the retroactive data to be displayed in the week of user acquisition, not the week in-app events occur.

Comprehensive tracking and measurement capabilities, including in-app event tracking, in-app purchase tracking, and attribution trackingSupport for a wide range of platforms and ad networksIntegration with other marketing tools such as Facebook Ads and Google AdWordsUser-friendly and intuitive interface

Limited ability to customize certain featuresSome features may require additional setup and configuration

Adjust is a valuable tracking tool for your mobile applications. When it comes to sales, attribution and conversion data Adjust gives really good and detailed information. You can also track custom links for conversion which is really essential when working with social media influencers. You can create a link and track which one generates more sales, downloads etc.
Maybe the best part of Adjust is generating lookalike audiences for converting users so you can use it any ad platform supporting to import lookalike audiences.

The user interface of admin panel is far away from being easy to use. Setup SDK should be another headache. It is ok that Adjust serves great insights but the price should be very very high when you activated the ad channel tracking.

Ease of use
Flexibility among apps
API integration in order to facilitate work
Client Service
Has improved the UI significantly

Complicated measurement system.
It's not easy to find a particular segment.
When looking for a specific campaign it's complicated to find it because the search bar does not have the best capabilities.
Does not have any tool/report to find untracked campaigns.

It is an amazing mobile app tracking software and the greatest feature for me is that it is very good at preventing mobile ad fraud by easily detecting fake clicks

I am very satisfied with it. I have not come across any problem yet

Adjust is good and reliable to use for attribution

More complexed and need to have more tech expertise to integrate new partners.

the information available such as uninstall, click time, impressions, partner cost (facebook and google), are of great value to large advertisers, with large investments in paid mobile media.

The purpose of Adjust is to assist with mobile attribution, and it does this very well; however, the user interface and campaign setting are not designed for applications that serve multiple business units.

and the lack of a local payment method, generates many unnecessary tax costs.

Adjust is very simple to use. They have a lot of documentation with all information you need to make an implementation and setup, and the dashboard are so simple to use and understand.
The integration with other partners is so easy and the changes made start to work immediately.
The dashboard contains the main KPIs, and is so clean and easy to use. It's perfect for a quick analysis.

The simplicity of the dashboard can sometimes be negative. When you want to make a deeper analysis of the user, the platform ends up not answering. It is necessary to integrate Adjust and your database, which is more laborious and can end up making analysis more complex and time-consuming.

The ease of creating deeplinks and trackers for implementing in applications is the big difference. Anti-fraud filters also perform very well.

Platform with little intuitive navigation and no translation into Portuguese, which gets in the way of users with little experience

On top of attribution, Adjust does a great job automatically pulling in cost data from major channels. Their fraud tool is easy to use and the custom audience builder is great for retargeting segments of users.

The UI is a little tough to digest and takes some getting used to.

The service is the best in the market.
the interface meets all my needs, and is always evolving

my only point against is the loading speed of the platform

You can see all your apps at once within the Adjust main dashboard. I like the quick side panels that show more details that you’re looking for such as app details at a glance. Having a statistic panel makes it easy to figure out what goes around behind your apps very well.

Actually Adjust is a very solid product and meets our needs. The only thing I can add might be there could be new features like notifications/warnings allow us to set when some apps reach the thresholds. But again it is more a wish, not a dislike.

Adjust makes it simple to track link clicks/installs/purchases or any other down-funnel metric once set up properly.

User interface is a little difficult to navigate, multiple clicks to get to one action. Also, set up can be difficult for engineers to nail the first time

What I like the most about Adjust's product is how complete it is: you can find pretty much every metric and feature you need within their platform.

Adjust's user interface could improve so that where to find the tools and how to use them becomes obvious for the user, which is not the current case. It would be nice to have more customizable view options as well.

What I most like about Adjust is that it maximize the impact of my mobile marketing.

What I like least is that it’s a little complex in the beggining, but after you learn how to use, it’s helps a lot.

What I like most about Adjust is that it is a very intuitive software.

What I like least about Adjust is that it could have more features.

What I most like about Adjust are the antifraud filters and the modelling attribution.

What I least like about Adjust is the price, so expensive.

Change is a business knowledge stage for portable applications, giving the most astounding quality investigation and attribution answers for organizations around the world.

Adjust is the main attribution supplier to actively prevent mobile performance promotion extortion etc.

Adjust makes it super easy to create trackable links by campaign

Adjust is super valuable to my clients, but is not extremely easy to navigate