Segment
About Segment
Segment is a customer data management and analytics solution that helps you make sense of customer data coming from multiple various sources. The app integrates with hundreds of other apps, pulling data from these apps into a single platform. It also pulls data from your websites as well as from devices such as mobiles, tablets, browsers, smartwatches, iBeacons, point-of-sale registers, and TVs.
You can access all of your data in Segment and automate it to a schematized SQL database using Amazon Redshift to analyze how your product is being used, identify trends, understand revenue, and evaluate campaign performance. Segment stores a copy of your raw data so you can access it anytime.
With Segment you can export your data to any of your existing, internal systems and apps. You can also replay your historical data into new apps and tools that you have subscribed to or are trialling. Segment's live stream feature lets you view events in real-time such as when someone makes a purchase on your site or app. You can also use the Segment plug-in to integrate Segment with your ecommerce platform.
Key benefits of Segment
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- Industry: Chemicals
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
This CDP is great if you have a plug & play website, more tricky if you have a custom built...
Reviewed on 09/12/2020
The customer service team, while fast and responsive, was not particularly knowledgeable about how...
The customer service team, while fast and responsive, was not particularly knowledgeable about how to get around these issues we were having with visual tagger, and thus we had to work with a consultant that had the know-how of how to fully integrate Segment with our website through GTM. However, now that we have gotten our custom Segment setup up and running, it is very powerful and we're able to communicate our website event and tracking data with a multitude of analytics and other marketing tools. So overall, it has been a challenging experience, but once you get it working, it is worth the extra effort.
Pros
Segment was easy to setup and integrate with our website, using the Javascript code they provided. Also the Segment interface is well designed and easy to navigate. The settings for your Destinations are all clear and laid out, so you can make changes effortlessly. The neatest feature is the visual tagger, which allows you to create and track triggers/events on your website without having to code anything at all. It's great if you want to track very basic behaviors like button clicks or form submissions.
Cons
The most difficult part of Segment was when we wanted to track more granular data, such as user identities/emails. I believe if you have a typical website, built off of WordPress, or Shopify, you might not have these issues. But if you have a custom built website like ours, you will need some technical know-how in order to capture the finer data. For example, visual tagger did not work for us when we tried to use the identify call analytics.js, because our website stored user ID info on our data layer, not the presentation layer, which is only what Visual tagger can see. In order to access fields in your data layer, you'll need to use something like Google Tag Manager (GTM) to trigger and fire those events in Segment (shout out to McGaw.io for helping us with this!). So, if you have a more complex website, triggering certain events or getting fine granular data in Segment is not intuitive.
Alternatives Considered
Tealium Customer Data HubReasons for Switching to Segment
It was free to start and easy to set up. Costs seemed reasonable compared to competitors. Is widely compatible with many marketing tools in the industry.- Industry: Health, Wellness & Fitness
- Company size: 51–200 Employees
- Used Monthly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
Flexible user analytics
Reviewed on 23/11/2023
We have had a great experience with Segment. Even just a couple of months of data gathering have...
We have had a great experience with Segment. Even just a couple of months of data gathering have already turned into actionable items.
Pros
Set up was trivial, the API is easy to use and the real-time debugger is absolutely excellent.
Cons
Some capabilities around the events API is not immediately apparent until you get deeper into it.
- Industry: Internet
- Company size: 11–50 Employees
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
Data loss and bad customer support
Reviewed on 04/04/2016
At first it sounds great, one stop shop for all you analytics needs. What they don't tell you...
At first it sounds great, one stop shop for all you analytics needs. What they don't tell you is:
1. Segment API is far less reliable than any of the underlying analytics tools. I've never had any data loss with mixpanel, since I switched to segment I had 3 severe data loss incidents, one was a segment server failure, one was a result of Segment's API and the 3rd is still under investigation.
2. It's literally impossible to get proper support for urgent issues. no matter how much I emphasize the urgency, they'll send 1 reply a day, with the most useless information and ask the same basic questions over and over and over again.
Pros
Reduce the amount of code that handles analytics and tracking
No real alternative
Cons
Unreliable.
Bad customer support.
- Industry: Financial Services
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great for real time data processing and analytics
Reviewed on 02/06/2024
Pros
Analytics capabilities and ease of integration into data pipeline. Very helping for tracking customer behavior
Cons
There is a learning curve and the pricing is steep too. They can definitely improve on the user interface.
- Industry: Information Technology & Services
- Company size: 201–500 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 10.0 /10
Very useful piece of software
Reviewed on 24/10/2023
Positive experience, able to connect up different platforms seamlessly.
Positive experience, able to connect up different platforms seamlessly.
Pros
Enables us to unlock parts of our platform that we couldn't without it, feeding the data into other useful areas. Very easy to implement.
Cons
Not initially intuitive for a non-technical user, some more guidance on useful features would be appreciated.
Segment FAQs
Below are some frequently asked questions for Segment.Q. What type of pricing plans does Segment offer?
Segment offers the following pricing plans:
- Starting from: USD 120.00/month
- Pricing model: Free Version, Subscription
- Free Trial: Available
Free Plan: Includes 1,000 visitors/mo 2 Sources 300+ Integrations Team Plan: Starts at $120/mo 10,000 visitors/mo Unlimited Sources 300+ Integrations Includes 1 Data Warehouse destination Business Plan: Customer Pricing Custom Volume Single View of the Customer Data Governance Advanced Roles & permissions Historical replay
Q. Who are the typical users of Segment?
Segment has the following typical customers:
2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Segment support?
Segment supports the following languages:
English
Q. Does Segment support mobile devices?
Segment supports the following devices:
Android (Mobile), iPhone (Mobile), iPad (Mobile)
Q. What other apps does Segment integrate with?
Segment integrates with the following applications:
AdRoll, Adjust, Adobe Analytics, Aircall, Algolia, Amazon Redshift, Amazon S3, Amplitude, Appcues, AppsFlyer, Apptimize, Attribution, Branch Metrics, BugSnag, Chameleon, Chartbeat, Comscore, Courier, Crazy Egg, Customer.io, Extole, Firebase, Flurry, Friendbuy, Fullstory, FunnelEnvy, Gameball, GoSquared, Google Ads, Google Analytics 360, Hello Bar, Help Scout, Hotjar, HubSpot CRM, Hull, Impact Partnership Cloud, Inspectlet, Intercom, Iterable, Keen IO, Kissmetrics, Kochava, Leanplum, Looker, Lucky Orange, Madkudu, Mixpanel, Mouseflow, New Relic, Olark, Pingdom, Qualaroo, Rollbar, SaaSquatch, Salesforce Sales Cloud, SatisMeter, Shopify, Slack, Snowflake, Stripe, TUNE, Tableau, Talkable, Taplytics, TrackJS, Tray.io, Twilio, User.com, UserVoice, WebEngage, Wootric, Zendesk Explore, elevio
Q. What level of support does Segment offer?
Segment offers the following support options:
Email/Help Desk, Knowledge Base, Phone Support, Chat
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