Mixpanel
About Mixpanel
Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.
Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore.
Pricing starting from:
USD 25.00/month
- Free Version
- Free Trial
- Subscription
Key benefits of Mixpanel
Typical Customers
- Freelancers
- Small Businesses (2-50)
- Mid-size Companies (51-500)
- Large enterprises (500 and more)
Deployment
- Cloud-based
- On-premises
Supported Languages
English
Pricing starting from:
USD 25.00/month
- Free Version
- Free Trial
- Subscription
Images
Features
Total features of Mixpanel: 44
Alternatives
Customer.io
Contentsquare
Elastic Stack
CleverTap
Reviews
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- Industry: Computer Software
- Company size: 2–10 Employees
- Used Weekly for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Mixpanel
Reviewed on 11/02/2023
Mixpanel helps us to measure how customers engage and interact with our services which tremendously...
Mixpanel helps us to measure how customers engage and interact with our services which tremendously contributes to growth in conversion rates & marketing productivity, I strongly recommend it.
Pros
Mixpanel panel solutions help our marketing team with the most accurate, reliable & professional Analytic management facilities alongside marketing.We heavily rely on the trends it provides to make appropriate tweaks to our ad campaigns. The A/B testing feature helps us with absolute control of our marketing strategies which in return advises budget, minimization, time, and resource wastage.This software offers easy workflow and consistent flexibility to our marketing department and thus aids us to improve our marketing strategies and conversion rates. Every single metric we obtain helps out to make the appropriate adjustments to our marketing strategies.The tool is easy to use, has great customer service, and the pricing options are extremely affordable.
Cons
Mixpanel is the perfect solution when it comes to measuring small data, however, when it requires measuring larger data, It can be less effective. Hence, it's more than enough for a small business like ours.
- Industry: Computer Software
- Company size: 11–50 Employees
- Used Daily for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Awesome tool for In-depth Product Analytics!
Reviewed on 03/08/2021
1. Understanding the Drop-off & Conversion across different funnels in the product.
2. Measuring...
1. Understanding the Drop-off & Conversion across different funnels in the product.
2. Measuring the product usage analytics across different plans to know the customers better.
3. To seek feature adoption by the users via usage analytics.
4. Creating a cross-functional dashboard to consolidate and present the crucial metrics, keeping stakeholders informed hassle-free.
Pros
Seemless event and funnel segmentation analysis with a lot of crunching functionalities. Readily downloadable in CSV o PNG format. Integrating tracking code is hassle-free as well, given the exhaustive documentation & video tutorials available.
Overall a pleasant experience!
Cons
No auto-save feature in the Dashboard. You need to click on save every single time you add a report to a dashboard. Pop-up is damn annoying. It also has some sync issues where some of the events don't show up and need a hard refresh before it starts showing up again.
No option to create a team/squad to collaborate on a specific dashboard. Doesn't have an extensive integrations bucket.
Alternatives Considered
AmplitudeReasons for Switching to Mixpanel
Effective costing, plus easy to use UI/UX with Java Query Language support!
- Industry: Computer Software
- Company size: 2–10 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 4.0 /10
Would like to see more features
Reviewed on 16/12/2018
Pros
It's a place where we can store and view important data points.
Cons
It's not easy to see what you need to from the data. Lacks a lot of features and functions.
- Industry: Information Technology & Services
- Company size: 51–200 Employees
- Used Daily for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Most important Data Analytics tool for SaaS
Reviewed on 10/09/2022
Great tool tool which every saas product marketer and developer teams should use for products...
Great tool tool which every saas product marketer and developer teams should use for products improvement.
Pros
Can track more detailed and accurate users Interaction information for SaaS products.
Cons
Implementation takes time and development efforts.
Alternatives Considered
Adobe AnalyticsReasons for Choosing Mixpanel
Not able to track detailed information about each user's activity inside webappSwitched From
Google Analytics 360Reasons for Switching to Mixpanel
Less expensive and more detailed implementation videos available.
- Industry: Computer Software
- Company size: 2–10 Employees
- Used Monthly for 1-5 months
-
Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 6.0 /10
Too Many options- Over saturated
Reviewed on 20/07/2023
We haven't gotten a lot from Mixpanel (well, that's our experience and it's personal).
We haven't gotten a lot from Mixpanel (well, that's our experience and it's personal).
Pros
I like Mixpanel because it provides accurate data about how visitors behave and interact with our web pages. This is awesome as it provides critical precision on what and where to make improvements.We used it for mobile and web analytics, and used it to conduct product analytics as well and it kind of works for these purposes. However,
Cons
What I personally do not enjoy with Mixpanel is how saturated the UI is. There are just too many options and this gets me confused at point. I hardly figured out certain features on my own. It's not a great deal if you ask me and I highly recommend the developers make adjustments and take a minute to think about their customers.Not everybody is tech-savvy and not everyone can possibly tackle this mixup by themselves. It's really overwhelming- you know.- The subscription tiers seem to be a lot way too high than what we get.-Poor client support-Still lack some important and advanced features
Mixpanel FAQs
Below are some frequently asked questions for Mixpanel.Q. What type of pricing plans does Mixpanel offer?
Mixpanel offers the following pricing plans:
- Starting from: USD 25.00/month
- Pricing model: Free Version, Subscription
- Free Trial: Available
FREE: 100K monthly tracked users and the essential features to find product-market fit GROWTH: Starting at $25/month with the ability to pick your monthly tracked users and buy online ENTERPRISE: Custom plans and pricing to empower teams in large organizations
Q. Who are the typical users of Mixpanel?
Mixpanel has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Mixpanel support?
Mixpanel supports the following languages:
English
Q. Does Mixpanel support mobile devices?
Mixpanel supports the following devices:
Q. What other apps does Mixpanel integrate with?
Mixpanel integrates with the following applications:
AB Tasty, Adjust, Alooma, Amazon Redshift, Appcues, AppsFlyer, Apptimize, Branch Metrics, Chameleon, ChurnZero, Fivetran, Fullstory, Gainsight CS, Google Cloud, Google Cloud BigQuery, Help Scout, Intercom, Iterable, Kameleoon, Kochava, Lead Gen & CRM (formerly SharpSpring), LeadsBridge, Marketo Engage, Microsoft Azure, MoEngage, OneSignal, Operations Hub, Radar Privacy, Segment, Slack, Snowflake, Tealium Customer Data Hub, Tray.io, VWO Fullstack, Workato, Zapier, Zendesk Suite, Zoho PageSense
Q. What level of support does Mixpanel offer?
Mixpanel offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat
Related categories
See all software categories found for Mixpanel.
