Name: Mailchimp
Rating: 4.5 (17239 reviews)

About Mailchimp

Mailchimp is a marketing automation platform that allows you to create, send, and analyze email and ad campaigns. The software offers complete campaign transparency, email tracking, view success and click-through rates, custom reports, and the ability to manage subscribers and un-subscribers. Mailchimp lets you create custom templates and at the same time choose from an array of pre-made templates and campaigns.

Mailchimp is also available as freemium solution - you can send up to 12,000 emails to 2,000 subscribers each month without any financial commitment. Most of the features, including access to marketing automation workflows as well as the ability to create ad campaigns, are available to free users. The Mailchimp mobile application gives you the power to create and send campaigns, manage subscribers, keep tabs on your account activity, and more.

Choose from numerous integrations and web services to streamline your workflow, sync customer data, generate more revenue, and grow your business. Connect your online store to Mailchimp to capture order information, create targeted campaigns, automate product follow-ups, and send personalized order notifications. Mailchimp provides support via an online knowledge base and technical support via email and live chats to help users with any questions that may come up along the way.

Key benefits of Mailchimp

Automations: Keep a personal touch while removing manual tasks from your to-do list. Pre-built marketing automations create room to focus on strategy. Welcome, re-engage, and follow up with the people who matter to you.

Lists: Mailchimp helps users customize signup forms to match your brand, so you can share it on your website and integrate it into your social media pages. You can also collect signups from a variety of mobile devices or import an existing list. Users can also take advantage of existing integrations to help keep their data up to date between platforms.

Templates: Mailchimp offers a variety of pre-designed, responsive templates. Users can also start-from-scratch and use the template builder for more customization. If you’re an HTML expert, you can code your own with our flexible template language.

Campaigns: Email Segmentation is easy with Mailchimp. Send a campaign to your entire list, or target people based on available list data such as geolocation or their open/click history. RSS-to-Email and Automated Workflows allow you to create automated campaigns that will start sending based on triggers set by the user.

Ads: Find new customers and reconnect with current ones through another channel by created integrated Facebook and Instagram ads.

Reports: Mailchimp’s reporting features help a user understand who’s opening, clicking, and coming back for more. The reports are mobile friendly and can be exported to share with coworkers or clients. Tweet Trends gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced stats on how your campaigns affect traffic to your website. If you sell online, our reports can help users understand how their email marketing is directly affecting sales on their website.

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Starting Price

USD 13.50

month

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month

Pricing Options

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Features

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Integrations

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Ease of Use

4.4 (17,239)

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Value for Money

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Customer Service

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Reviews

Overall rating

4.5 /5

(17,239)

Value for Money

4.4/5

Features

4.4/5

Ease of Use

4.4/5

Customer Support

4.2/5

Already have Mailchimp?

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Showing 5 reviews of 17,239 Read all reviews

Showing 5 reviews of 17,239

Andy

Overall rating

Industry: Nonprofit Organization Management
Company size: 2–10 Employees
Used Weekly for 1+ year
Review Source

Overall rating

Value for Money
Ease of Use
Customer Support
Likelihood to recommend 10.0 /10

One Stop Shop for Email Marketing

Reviewed on 05/06/2024

It has been great and a net positive for our orgniazation.

Pros

Ease of using tools to create engaging and pretty emails. Audicene import is easy. Good data and tracking.

Cons

Some advanced features could be a bit more intuitive. Some of the designs are a bit tired.

Alternatives Considered

Constant Contact

Reasons for Choosing Mailchimp

One of our partners required us to use MailChimp to send email blasts.

Switched From

Campaign Monitor by Marigold

Reasons for Switching to Mailchimp

We were forced to make the switch by a funder.

Carleton

Overall rating

Industry: Retail
Company size: 2–10 Employees
Used Daily for 2+ years
Review Source

Overall rating

Value for Money
Ease of Use
Customer Support
Likelihood to recommend 10.0 /10

Industry-Standard Email Marketing

Reviewed on 23/11/2024

It's the standard to use for email marketing, as far as I'm concerned.

Pros

It's the easiest to use for creating funnels that are specific to the type of person who you're contacting.

Cons

The sheer amount of available options can be overwhelming.

Levi

Overall rating

Industry: Health, Wellness & Fitness
Company size: 2–10 Employees
Used Monthly for 2+ years
Review Source

Overall rating

Ease of Use
Likelihood to recommend 5.0 /10

Mailchimp Review

Reviewed on 13/10/2024

Overall, it's not bad, hey? But they could beef up the flexibility and features a bit

Pros

Mailchimp is handy for sending newsletters, eh? It's easy to create emails thanks to the templates and the editor

Cons

The customization options are a bit limited, bud, and the automation could use some more flexibility. The price can climb pretty quickly, too

Adrian

Overall rating

Industry: Information Technology & Services
Company size: 2–10 Employees
Used Weekly for 6-12 months
Review Source

Overall rating

Value for Money
Ease of Use
Customer Support
Likelihood to recommend 5.0 /10

Mailchimp Review

Reviewed on 14/08/2024

Overall it was a two-sided experience. We liked the application and features but were disappointed...

Overall it was a two-sided experience. We liked the application and features but were disappointed by the price and the restrictions. Mailchimp has a very good user experience at the application level but there is too much control on how we want to market our products. Unless they adjust we would not return using their product.

Pros

Mailchimp has a very good GUI. The application is very easy to use and well-designed for email marketers. I enjoyed the pre-made templates and designs. In addition, I was able to use the campaign features that helped me efficiently create email campaigns without any issues.

Cons

Unfortunately, the two main reasons we stopped using Mailchimp were the price and the restrictions that Mailchimp places on affiliate marketers. We were able to find alternative products that allow us to send emails without any limitations or restrictions on volume. While we understand we do not want to send spam messages, we have always felt restricted by the strict Mailchimp requirements. Plus we had no choice but to move on because we have affiliate links throughout our marketing products and using Mailchimp was very restrictive.

Alternatives Considered

SendX

Reasons for Switching to Mailchimp

We switched to SendX unfortunately due to price and the restrictions.

Skyler

Overall rating

Industry: Nonprofit Organization Management
Company size: Self Employed
Used Weekly for 2+ years
Review Source

Overall rating

Value for Money
Ease of Use
Customer Support
Likelihood to recommend 10.0 /10

Great for recurring emails!

Reviewed on 09/11/2024

I have been using Mailchimp for years to send my monthly email newsletters, recurring automatic...

I have been using Mailchimp for years to send my monthly email newsletters, recurring automatic article emails, and donation campaigns. Mailchimp makes it easy to segment my audience so I can send different campaigns to different people in my main audience.

Pros

Mailchimp makes it easy to segment your email audiences and also set up recurring email campaigns.

Cons

I think Mailchimp could make it easier to use their template design interface. It's kind of confusing so I use Stripo for most of my designs and import them.

Showing 5 reviews of 17,239 Read all reviews

Mailchimp FAQs

Below are some frequently asked questions for Mailchimp.

Q. What type of pricing plans does Mailchimp offer?

Mailchimp offers the following pricing plans:

Starting from: USD 13.50/month
Pricing model: Free Version, Subscription
Free Trial: Available

Mailchimp offers multiple pricing plans for their Marketing Platform: Mailchimp Marketing Platform: - Free - $0/per month - Standard - $13.5/per month - Premium - $270.05/per month

Q. Who are the typical users of Mailchimp?

Mailchimp has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Q. What languages does Mailchimp support?

Mailchimp supports the following languages:

Brazilian Portuguese, English, French, German, Italian, Spanish

Q. Does Mailchimp support mobile devices?

Mailchimp supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Q. What other apps does Mailchimp integrate with?

Mailchimp integrates with the following applications:

123FormBuilder, 40Nuggets, AWeber, Accelo, Accumulus, ActiveCampaign, Acuity Scheduling, AdRoll, Administrate Training Management, Adobe Commerce, Agile CRM, Aircall, Airtable, AlertBot, AllClients, Antavo, AnyMeeting, Asana, AskNicely, Barilliance, Basecamp, Batchbook, BigCommerce, BigContacts, Bitrix24, Bizness Apps, Bizzabo, Blackbaud CRM, BookSteam, Bookeo, Booker, Box, Brightpearl, Buffer, CS-Cart Store Builder, Calendly, Call Loop, Capsule, Chargebee, Checkfront, Cin7 Omni, Cliently, Clio, Clover, ConnectWise PSA, Constant Contact, Contactually, Copper, CoreCommerce, Customer Thermometer, Cyfe, Dasheroo, Daylite for Mac, DialMyCalls, Dolibarr, Drip, Drupal, EZ Texting, Easypromos, Ecwid, Efficy CRM, Epos Now, Eventbrite, Evernote Teams, Exsalerate CRM, Fishbowl, Formstack Forms, Fresh Relevance, FreshBooks, Freshdesk, Freshsales, Front, FullContact, Geckoboard, Get Satisfaction, GetResponse, GitHub, Gmail, GoTo Webinar, Google Analytics 360, Google Calendar, Google Contacts, Google Forms, Groove, Grow, Help Scout, Highrise, Hootsuite, HubSpot CRM, HubSpot Marketing Hub, Insightly, Instagram, Instapage, Intercom, Joomla, Jotform, Justuno, Keap, Kindful, Kissmetrics, Kit, Klipfolio, Kommo, Kustomer, LeadDyno, LeadMaster, Lightspeed Retail, LinkedIn Sales Navigator, LinkedIn for Business, LiveAgent, LiveChat, MailMunch, MailerLite, MakePlans, Membrain, Meta for Business, Microsoft 365, Microsoft Excel, Mindbody, Mojo Helpdesk, Musqot, Myphoner, Neon CRM, NetSuite, Nimble, Nutshell, Olark, OnePageCRM, OpenCart, Operations Hub, OptinMonster, OroCRM, Ortto, Outreach, PayPal, Perkville, PersistIQ, Pipedrive, Pipeline CRM, Pipeliner CRM, Podio, PrestaShop, Privy, QuickBooks Online, QuickBooks Online Advanced, QuickTapSurvey, Quotient, Recurly, Rithum, SAP Customer Data Cloud, Sage Accounting, SalesSeek, Salesforce Sales Cloud, Salesforce Service Cloud, Salesmate, Scoop.it, Scoro, Segment, Shift4Shop, ShipStation, Shopify, Shopify Plus, SimpleTexting, Skyvia, Slack, Smartsheet, Squarespace, Stripe, Stripe Billing, SugarCRM, SurveyMonkey, Teamgate, Teamleader, Teamwork Desk, Teamwork.com, Todoist, Trello, TrenDemon, Trustpilot, Twilio, Twitter/X, Typeform, Unbounce, Volusion, Vtiger CRM, Weebly, Wisepops, Wishpond, Wistia, Wix, WooCommerce, WordPress, Workato, Workbooks, Wufoo, X-Cart, Xero, Yapsody, Zapier, Zendesk Sell, Zendesk Suite, Zoho CRM, Zoho Forms, Zyprr, dotloop, iCloud, noCRM.io, weclapp

Q. What level of support does Mailchimp offer?

Mailchimp offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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