Zoho Marketing Automation
About Zoho Marketing Automation
Zoho Marketing Automation is an all-in-one marketing automation software that helps businesses manage their marketing activities across multiple channels.
It helps marketers orchestrate tailored campaigns through email, web, social, mobile, and even offline channels, delivering a complete holistic experience.
Enhance cross-team collaboration with a 360-degree lead view and break down data silos. Know who your real buyers are with extensive lead profiling and tailor-make content to bring them closer to conversion.
You can easily create and manage websites with drag-and-drop editors and ready-to-use templates, personalize pages with dynamic content and engage visitors with forms, pop-ups, polls, surveys, and more.
Zoho Marketing Automation's powerful journey creators let you weave amazing brand moments with your top prospects and convert them into loyal customers.
Businesses can track lead growth over time, monitor different avenues of lead generation, and optimize conversions by investing in the right channel. With the marketing planner you can plan, budget, and measure campaigns end-to-end and track ROI for each campaign.
Zoho Marketing Automation readily integrates with Zoho CRM, Salesforce, SugarCRM, Hubspot, MS Dynamic 365 and other business apps such as Google, LinkedIn, Twitter, and Facebook.
Key benefits of Zoho Marketing Automation
A unified lead ecosystem with a 360-degree lead view.
Single Platform for multichannel lead acquisition and attribution.
Automated lead qualification and workflows.
Out-of-the-box ROI analysis and campaign dashboards.
Send SMS directly without any third-party integrations.
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Reviews
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- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Zoho Marketing Automation Review by Mehandi Islam - Sales & Marketing Automation Expert
Reviewed on 24/03/2022
Problems which I am solving/helping my clients to solve with Marketing Automation are as such:-
1)...
Problems which I am solving/helping my clients to solve with Marketing Automation are as such:-
1) Running Email Campaigns.
2) Running Automated Email Campaigns / Drip Campaigns.
3) Understanding the Visitor's behaviour, how they are interacting with the website.
The benefits which I got from Zoho Marketing Automation are as such:-
1) Inexpensive Pricing - less load on the pocket to use the software.
2) Running Affordable email campaigns.
3) Campaign Management is easy.
4) Running and Managing Automated Email Campaigns.
5) Saving a lot of our time by creating templates and using them later again and again.
Pros
Features which I like most about this software are:-
1) Inexpensive Pricing.
2) A Variety of Features ( though it is not fully reliable)
3) Lead Management
4) Web Assistant ( this helps in analyzing how the visitor is interacting with our website)
5) WorkFlow - This helps in sending email sequences and performing certain tasks as well send data to other apps.
Cons
The Feature which I like least about this software:-
1) Overall speed of the Software at which it refreshes/loads.
2) Very Few Integrations with 3rd party Software.
3) If they can make their "Qualification" Feature more robust and easy to use.
Not Reliable to run a business
Reasons for Choosing Zoho Marketing Automation
I made the switch from Mailchimp to Zoho Marketing Automation because the cost of using MailChimp is very high and I am getting more features here in Zoho Marketing Automation then why not switch. we have also bought the Zoho One Package and Zoho Marketing Automation comes under that package and I know that Zoho works with their software very well.Switched From
MailchimpReasons for Switching to Zoho Marketing Automation
Choose Zoho Marketing Automation over ActiveCampaign, AWeber, EmailOctopus and MailerLite because of the cost.- Industry: Leisure, Travel & Tourism
- Company size: 2–10 Employees
- Used Monthly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Useful tool but could be sharper
Reviewed on 27/12/2023
Generally positive to start with then I found it a little wanting or lacking in tools for data...
Generally positive to start with then I found it a little wanting or lacking in tools for data management in email automation
Pros
It's easy to incorporate into existing working functionality
Cons
It needs more refinement as a marketing automation tool with more options for tagging and crm management
- Industry: Environmental Services
- Company size: 2–10 Employees
- Used Weekly for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 2.0 /10
Zoho Campaigns is better
Reviewed on 31/03/2022
Not a very good experience, was hoping for more.
Not a very good experience, was hoping for more.
Pros
Didn't like anything particularly well. We've worked with more powerful Marketing automation software like ActiveCampaign, so Zoho is nowhere close with them.
Cons
We weren't able to integrate with Zoho CRM and we found that Zoho Campaigns was much better integrated and easy to use as compared to Marketing Automation, most likely because this is relatively newly added. The automation builder is also very bad, not easy to drag drop as we were able to on AcitveCampaign, so definitely need to make it easy to use.
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Monthly for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
My experience with zoho marketing platform
Reviewed on 01/10/2023
My overall experience with the platform was very good. It is feature-rich, offering a wide range...
My overall experience with the platform was very good. It is feature-rich, offering a wide range of tools for marketing automation, lead management, email marketing, and more.For soloentreprenuer, freelancer and small businesses this platform is absolutely profitable and I highly suggest this platform.
Pros
One of the thing I like about this platform is it is feature-rich, offering a wide range of tools for marketing automation, lead management, email marketing, and more.
Cons
While Zoho does offer integrations with popular apps, it may not have the same extensive ecosystem as some other platforms. This could be a consideration if your business relies heavily on specific third-party tools.
Alternatives Considered
Marketo Engage
- Industry: Hospital & Health Care
- Company size: 10,000+ Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Best Email Automation Software
Reviewed on 12/02/2023
I have been using Zoho products for more than 10 years. Zoho email marketing automation pricing is...
I have been using Zoho products for more than 10 years. Zoho email marketing automation pricing is perfect. There are so many templates to choose from and email automation is easy to use.
Pros
1. Ease of use2. Campaign Dashboard3. Email Automation4. Email Templates
Cons
1. Customer Support2. Pricing 3. Reports customization can get better
Alternatives Considered
MailchimpReasons for Switching to Zoho Marketing Automation
Ease of use and pricingZoho Marketing Automation FAQs
Below are some frequently asked questions for Zoho Marketing Automation.Q. What type of pricing plans does Zoho Marketing Automation offer?
Zoho Marketing Automation offers the following pricing plans:
- Starting from: USD 19.00/month
- Pricing model: Subscription
- Free Trial: Available
Zoho Marketing Automation follows three pricing plans. Standard Plan is priced at 19 USD for 1000 contacts per month billed annually, Professional Plan is priced at 29 USD for 1000 contacts per month billed annually and Enterprise Plan is priced at 59 USD for 1000 contacts per month. For more details, visit: https://www.zoho.com/marketingautomation/pricing.html
Q. Who are the typical users of Zoho Marketing Automation?
Zoho Marketing Automation has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Zoho Marketing Automation support?
Zoho Marketing Automation supports the following languages:
Arabic, Brazilian Portuguese, Bulgarian, Croatian, Czech, Danish, Dutch, English, French, German, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian, Vietnamese
Q. Does Zoho Marketing Automation support mobile devices?
Zoho Marketing Automation supports the following devices:
Q. What other apps does Zoho Marketing Automation integrate with?
Zoho Marketing Automation integrates with the following applications:
BULK SMS, Clickatell, Dropbox Business, Eventbrite, Evernote Teams, Google Drive, Google Photos, LinkedIn Sales Navigator, Meta for Business, OneDrive, PayPal, PayPal Commerce Platform, SMS-Magic, Salesforce Platform, Shopify, SugarCRM, SurveyMonkey, Twilio, Twitter/X, WhatsApp, Wistia, Zendesk Suite, Zoho Analytics, Zoho Backstage, Zoho Books, Zoho CRM, Zoho Commerce, Zoho Creator, Zoho Forms, Zoho Invoice, Zoho Meeting, Zoho Recruit, Zoho Survey
Q. What level of support does Zoho Marketing Automation offer?
Zoho Marketing Automation offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat
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