Readpeak

About Readpeak

Readpeak is a DSP platform specialized in native advertising. The platform works with premium brands and publishers and delivers both quality and performance.

Readpeak uses Omni-contextual targeting, a cookie-free but very effective targeting system that uses both semantic data from publishers, sites, URLs, campaigns, and creatives but also includes all possible technical analyses and all historical data from tens of thousands of ads and their performance.
Readpeak's users can determine specific segments in the platform in order to narrow it down, however, Readpeak's automated targeting will do it too.

With Readpeak users can create a client-specific tracking pixel that enables them to:
- Run retargeting campaigns.
- Set conversion goals on sites for the campaign and track in the Readpeak dashboard what creatives and sites convert best.
- Track exact reading time (time spent) on ad group, creatives, or site level.

Readpeak also offers a dynamic UTM parameters feature, that automatically builds the UTMs for organizations. The benefit of that is that it includes more data such as exactly what site the traffic comes from and from what ad group and which ad.

Readpeak uses standard blocking of sensitive categories and content for ad delivery. But furthermore, since users can handpick the publishers, they can really know exactly where the ads are running and monitor that in real-time on the platform.
There is no back box or risks that users would be seen on sites or environments that they don’t want.

Powered by advanced, multi-layered machine learning, Readpeak’s technology outperforms major global Demand Side Platforms on a consistent basis, combining superior performance and cost-effectiveness. The algorithm begins delivering results immediately upon campaign activation and continues to improve effectiveness over time by automatically conducting A/B/C testing of different variations of ads and ad groups.
This happens thanks to the unprecedented precision of the cookie-less multi-contextual targeting, through which the algorithm can gather a comprehensive data set of real-time information from multiple sources, and understand and predict the performance of each impression with exceptional accuracy.

Through the power of conversion data, users can optimize their native campaigns for CPA and Conversions and maximize their overall performance while realizing a drastic boost in CTRs by up to 250% compared to other advertising campaigns on the same placements.

This optimization approach gives the platform a decisive advantage when it comes to delivering better outcomes, leading to a sharper ROI.

Readpeak users benefit from a combination of bidding and paying in CPC, and have the unique possibility to handpick the desired premium media and news sites to promote their native ads.

This results in complete transparency throughout the process, offering users full control over their campaigns while being able to monitor them in real-time.