About JourneyTrack

JourneyTrack helps companies accelerate their digital transformation. We have pioneered a customer-first, enterprise-grade SaaS experience management platform enabling organizations to track, understand, optimize, and prioritize their customer experience. Brands struggle to deliver the seamless journeys consumers demand across physical and digital channels, geographies, demographics, and more. JourneyTrack allows them to create, govern, and democratize personas and end-to-end user journeys across the organization, harnessing actionable insights and benchmarking improvements over time, with the goal of delivering ideal customer experiences - globally. Think of JourneyTrack kind of like the Canva of journey mapping. It’s about collaboration, standardization, democratization, management, and governance. It’s everything you need to bring all of your customer data together into digestible living customer journey maps. This cloud-based collaboration suite is designed to handle the complexities and needs of enterprise-level teams, and it was created with input from 15 world-renowned brands to ensure it fills the gaps and challenges they face.

Key benefits of JourneyTrack

Easily and quickly design living, insights-driven customer journey maps:
- One-click journey map creation from workshops
- Qualtrics integration & easy imports
- Build journey maps using our customizable lane types with drag-and-drop functionality to meet any need
- Multiple views of your maps
- Connect your journeys together
- Opportunity scoring to visualize and prioritize the next steps
- Recommendations & action planning
- Tools to manage your deliverables
- Easy Exports
- Jira Integration

Create personas that are accessible and actionable for all stakeholders:
- Global personas
- Customizable cards with suggestions to get you started
- Photos, quotes, & background
- Robust demographics
- Meters & sliders
- Lists
- Diversity, equity & inclusion (DEI) panel to assess representation
- Presentation-ready exports

Embedded workshop tool means huge cost and time savings
- Unlimited participants - users and guests
- Moderator functionality
- Customizable workshop templates or create your own
- Affinity mapping and voting
- Easy designation to determine which ideas to include in the journey map
- One-click to create the journey map from the workshop

Collaboration and administration features make it easy to democratize journeys and govern related processes
All ideas remain archived in the workshop module
- Map of Maps function provides a global view of all projects, journeys, and related action plans
- Customizable password-protected links for sharing internally and externally
- Soc2Type2 Certification
- Global search across all projects
- View team members working in real-time and interact with them via comments and tagging
- Tiered administrative access
- Edit & view modes
- Separate workspaces
- Onboarding support