Kapost
About Kapost
Upland Kapost is content operations management software that helps B2B go-to-market teams craft and share valuable content to facilitate the buyer's journey, from initial awareness to lasting loyalty.
Work closely with your team to guarantee that your message strikes a chord with your intended audience.
Assess the performance of your content and its influence on your campaigns.
Access all officially approved branded content while maintaining a record of version history and efficiently manage content schedules across multiple channels.
Utilize integrations across your marketing technology stack to seamlessly publish and share content on various platforms. Learn about our integrations here: https://apps.kapost.com/
Upland Kapost makes it easy to track metrics for every step of the content creation process, including:
-Ideas submitted
-Content published
-Links to content earned
-Content views
-Number of leads who have converted from your content
Customers across B2B marketing, sales enablement, product, and customer success teams who need to manage the full content lifecycle and measure the impact of content on campaigns along the buyer journey.
Key benefits of Kapost
Align go-to-market strategy: Bridge the divide between business strategy and execution with a central view of all ongoing campaigns and gain deep insights into performance, linking the ROI of content used to specific strategic initiatives.
Get your content out there: Content can be accessed through various mediums. Make it easy for teams to create customizable content types so they can easily distribute it to your audience exactly when they need it.
Keep your brand team happy: Your brand identity is super important. Uphold your brand's commitment and message in each campaign with easy access to approved content (and workflows that keep approvals in check if you're ever not sure).
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Reviews
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- Industry: Computer Networking
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Kapost has transformed how our marketing organization operates
Reviewed on 28/02/2018
Having the ability to see all of our impending and in-progress projects allows us to better...
Having the ability to see all of our impending and in-progress projects allows us to better schedule and staff for upcoming needs.
The ability to provide a gallery of all of our content, that is fully searchable and sortable, enables our staff to find content on their own saves a lot of time for both the marketing team, as well as the sales (or other) teams.
Pros
Kapost allows us to have full visibility into our content efforts. From ideas to final output, to tracking the success of the assets, it's all visible within Kapost. This visibility enhances collaboration across our ever-growing department and company.
Cons
All of the challenges have been on our side (building out processes, getting people to change behaviors). And the folks at Kapost have been very helpful by offering advice and support as we transform marketing.
- Industry: Medical Devices
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 6.0 /10
Easy Kapost Use
Reviewed on 20/07/2023
Pros
I liked how organized it was and how clear it was when looking at my tasks. It's easy to use and the way it's formatted is great.
Cons
The way it looks is bland and hard to read.
- Industry: Computer Software
- Company size: 10,000+ Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 7.0 /10
Helps to Manage Marketing Content
Reviewed on 09/03/2018
Pros
The Calendar View is helpful to see all the content that's being created and/or ready to launch. The automated workflows keeps us on track.
Cons
Search functionality needs some work. Would like to see integrations with more universal tools. Custom views.
- Industry: Computer Software
- Company size: 1,001–5,000 Employees
- Used Weekly for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 9.0 /10
Kapost is a adaptable and effective Marketing solution
Reviewed on 10/05/2022
Kapost has been a great benefit for our Marketing team and has become a critical part of their...
Kapost has been a great benefit for our Marketing team and has become a critical part of their campaign delivery.
Pros
Kapost is a mature marketing and campaign management solution which has improved our campaign process but also understanding the effectiveness of our campaigns. Insight on campaigns are quickly developed through the reporting tool and it has successfully integrated with our CRM to also help the sales team understand current and future campaigns (webinars\in person events etc) to help drive attendence.
Cons
There can be a bit of a learning curve with the initial adoption and much like all software applications some operational processes need to be changed to successfully deploy and get the most out of the solution.
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
Requires entire team adoption, otherwise, it's a great tool.
Reviewed on 31/05/2018
Pros
Kapost makes it so easy to track progress on a project and ensure you hit your needed deliverables. It's also easy to see where items bottleneck so you can get stuck projects back on track. I've used it for everything within a Marketing team - event coordination, press releases, blogs, data sheets, you name it. It's really easy to make it work for whatever task you are working on.
Cons
It takes A LOT of implementation work. It also requires full team adoption. If there are only a couple people utilizing it, it's just not going to work to its full potential. Aside from that, we thought it would be more of a content repository and management system but it didn't have the capabilities that we were looking for.
Kapost FAQs
Below are some frequently asked questions for Kapost.Q. What type of pricing plans does Kapost offer?
Kapost offers the following pricing plans:
- Starting from: USD 3,500.00/month
- Pricing model: Subscription
- Free Trial: Not Available
KAPOST pricing starting at $3,500/month
Q. Who are the typical users of Kapost?
Kapost has the following typical customers:
51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Kapost support?
Kapost supports the following languages:
English
Q. Does Kapost support mobile devices?
Kapost supports the following devices:
Q. What other apps does Kapost integrate with?
Kapost integrates with the following applications:
Adobe Experience Manager, Atomic AI, Box, Brainshark, Brightcove, Content Hub, Curata, Drupal, Google Analytics 360, Google Docs, Hootsuite, HubSpot CRM, HubSpot Marketing Hub, Jive, Joomla, LinkedIn for Business, Marketo Engage, Meta for Business, Oracle Eloqua Marketing Automation, Outbrain, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement, Salesforce Sales Cloud, SlideShare, Squarespace, Twitter/X, Uberflip, Vidyard, WordPress
Q. What level of support does Kapost offer?
Kapost offers the following support options:
Email/Help Desk, Knowledge Base, Phone Support, Chat
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