AppsFlyer vs Firebase

AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.
AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion...

Deployment

  • Cloud-based
  • On-premises

Support Options

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Firebase, built on Google's cloud infrastructure, enables businesses to develop web and mobile applications with cloud storage, analytics, and messaging capabilities. Features include authentication, crash reporting, offline access, alerts, remote configuration, and prediction.
Firebase, built on Google's cloud infrastructure, enables businesses to develop web and mobile applications with cloud storage, analytics, and...

Deployment

  • Cloud-based
  • On-premises

Support Options

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Starting from

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Starting from

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Overall rating

4.5 /5
(137)

Ease of Use

4.5/5

Features

4.4/5

Customer Service

4.3/5

Value for Money

4.3/5

Overall rating

4.6 /5
(769)

Ease of Use

4.3/5

Features

4.5/5

Customer Service

4.3/5

Value for Money

4.5/5

Total features 42

  • A/B Testing
  • API
  • Account Alerts
  • Activity Dashboard
  • Activity Monitoring
  • Attribution Modeling
  • Audience Targeting
  • Campaign Analytics
  • Campaign Tracking
  • Channel Management
  • Cohort Analysis
  • Compliance Management
  • Contextual Targeting
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Dashboard
  • Data Import/Export
  • Email Marketing
  • Engagement Tracking
  • Event Triggered Actions
  • Fraud Detection
  • IP Address Monitoring
  • IP Blocking
  • In-App Events Tracking
  • Location-Based Marketing
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Touch Attribution
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • SMS Messaging
  • Search/Filter
  • Social Media Integration
  • Social Media Monitoring
  • Time on Site Tracking
  • Uninstall Tracking
  • Web Notifications
  • Website Analytics

Total features 8

  • A/B Testing
  • API
  • Account Alerts
  • Activity Dashboard
  • Activity Monitoring
  • Attribution Modeling
  • Audience Targeting
  • Campaign Analytics
  • Campaign Tracking
  • Channel Management
  • Cohort Analysis
  • Compliance Management
  • Contextual Targeting
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Dashboard
  • Data Import/Export
  • Email Marketing
  • Engagement Tracking
  • Event Triggered Actions
  • Fraud Detection
  • IP Address Monitoring
  • IP Blocking
  • In-App Events Tracking
  • Location-Based Marketing
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Touch Attribution
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • SMS Messaging
  • Search/Filter
  • Social Media Integration
  • Social Media Monitoring
  • Time on Site Tracking
  • Uninstall Tracking
  • Web Notifications
  • Website Analytics
  • Adobe Campaign
  • Criteo
  • Google Ads
  • Google Analytics 360
  • Google Data Studio
  • Jira
  • Meta for Business
  • Mixpanel
  • PagerDuty
  • Slack
  • Snapchat
  • TikTok
  • Twitter/X
  • ironSource
  • Adobe Campaign
  • Criteo
  • Google Ads
  • Google Analytics 360
  • Google Data Studio
  • Jira
  • Meta for Business
  • Mixpanel
  • PagerDuty
  • Slack
  • Snapchat
  • TikTok
  • Twitter/X
  • ironSource