Mixpanel vs AppsFlyer

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how...

Deployment

  • Cloud-based
  • On-premises

Support Options

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.
AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion...

Deployment

  • Cloud-based
  • On-premises

Support Options

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Starting from

USD 25.00/month

  • Free Version
  • Free Trial
  • Subscription

Starting from

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Overall rating

4.5 /5
(139)

Ease of Use

4.1/5

Features

4.4/5

Customer Service

4.2/5

Value for Money

4.2/5

Overall rating

4.5 /5
(137)

Ease of Use

4.5/5

Features

4.4/5

Customer Service

4.3/5

Value for Money

4.3/5

Total features 44

  • A/B Testing
  • API
  • Account Alerts
  • Activity Dashboard
  • Activity Monitoring
  • Alerts/Notifications
  • Attribution Modeling
  • Audience Targeting
  • Campaign Analytics
  • Campaign Management
  • Campaign Tracking
  • Channel Management
  • Cohort Analysis
  • Collaboration Tools
  • Communication Management
  • Compliance Management
  • Contextual Targeting
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Dashboard
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Management
  • Data Visualization
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • Event Triggered Actions
  • Fraud Detection
  • Funnel Analysis
  • Goal Setting/Tracking
  • IP Address Monitoring
  • IP Blocking
  • In-App Events Tracking
  • Interactive Reports
  • KPI Monitoring
  • Location-Based Marketing
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Touch Attribution
  • Multiple Site Management
  • Multivariate Testing
  • Pageview Tracking
  • Performance Metrics
  • Predictive Analytics
  • Predictive Modeling
  • Product Data Management
  • Push Notifications
  • ROI Tracking
  • Referral Tracking
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • SMS Messaging
  • Search/Filter
  • Single Page View
  • Social Media Integration
  • Social Media Monitoring
  • Time on Site Tracking
  • Uninstall Tracking
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • Visual Analytics
  • Visualization
  • Website Analytics

Total features 42

  • A/B Testing
  • API
  • Account Alerts
  • Activity Dashboard
  • Activity Monitoring
  • Alerts/Notifications
  • Attribution Modeling
  • Audience Targeting
  • Campaign Analytics
  • Campaign Management
  • Campaign Tracking
  • Channel Management
  • Cohort Analysis
  • Collaboration Tools
  • Communication Management
  • Compliance Management
  • Contextual Targeting
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Dashboard
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Management
  • Data Visualization
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • Event Triggered Actions
  • Fraud Detection
  • Funnel Analysis
  • Goal Setting/Tracking
  • IP Address Monitoring
  • IP Blocking
  • In-App Events Tracking
  • Interactive Reports
  • KPI Monitoring
  • Location-Based Marketing
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Touch Attribution
  • Multiple Site Management
  • Multivariate Testing
  • Pageview Tracking
  • Performance Metrics
  • Predictive Analytics
  • Predictive Modeling
  • Product Data Management
  • Push Notifications
  • ROI Tracking
  • Referral Tracking
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • SMS Messaging
  • Search/Filter
  • Single Page View
  • Social Media Integration
  • Social Media Monitoring
  • Time on Site Tracking
  • Uninstall Tracking
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • Visual Analytics
  • Visualization
  • Website Analytics
  • AB Tasty
  • Adjust
  • Adobe Campaign
  • Alooma
  • Amazon Redshift
  • Appcues
  • AppsFlyer
  • Apptimize
  • Branch Metrics
  • Chameleon
  • ChurnZero
  • Criteo
  • Fivetran
  • Fullstory
  • Gainsight CS
  • Google Ads
  • Google Cloud
  • Google Cloud BigQuery
  • Help Scout
  • Intercom
  • Iterable
  • Kameleoon
  • Kochava
  • Lead Gen & CRM (formerly SharpSpring)
  • LeadsBridge
  • Marketo Engage
  • Meta for Business
  • Microsoft Azure
  • Mixpanel
  • MoEngage
  • OneSignal
  • Operations Hub
  • Radar Privacy
  • Segment
  • Slack
  • Snapchat
  • Snowflake
  • Tealium Customer Data Hub
  • TikTok
  • Tray.io
  • Twitter/X
  • VWO Fullstack
  • Workato
  • Zapier
  • Zendesk Suite
  • Zoho PageSense
  • ironSource
  • AB Tasty
  • Adjust
  • Adobe Campaign
  • Alooma
  • Amazon Redshift
  • Appcues
  • AppsFlyer
  • Apptimize
  • Branch Metrics
  • Chameleon
  • ChurnZero
  • Criteo
  • Fivetran
  • Fullstory
  • Gainsight CS
  • Google Ads
  • Google Cloud
  • Google Cloud BigQuery
  • Help Scout
  • Intercom
  • Iterable
  • Kameleoon
  • Kochava
  • Lead Gen & CRM (formerly SharpSpring)
  • LeadsBridge
  • Marketo Engage
  • Meta for Business
  • Microsoft Azure
  • Mixpanel
  • MoEngage
  • OneSignal
  • Operations Hub
  • Radar Privacy
  • Segment
  • Slack
  • Snapchat
  • Snowflake
  • Tealium Customer Data Hub
  • TikTok
  • Tray.io
  • Twitter/X
  • VWO Fullstack
  • Workato
  • Zapier
  • Zendesk Suite
  • Zoho PageSense
  • ironSource