ActiveDEMAND

4.2 (79)
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An integrated marketing solution for marketers & agencies

Overall rating

4.2 /5
(79)
Value for Money
4.0/5
Features
4.2/5
Ease of Use
3.7/5
Customer Support
4.4/5

84%
recommended this app
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79 Reviews

Verified Reviewer
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Powerful prospecting solution

Reviewed on 14/11/2018

We evaluated this against Hubspot, Salesforce Pardot and Autocampaign. The combination of ActiveDEMA...

We evaluated this against Hubspot, Salesforce Pardot and Autocampaign. The combination of ActiveDEMAND and Pipedrive was the only solution that gave us a reasonable entry point that allows our relatively small organisation grow into a solution, as opposed to blowing the entire marketing budget on a framework.

Technically, it looks to be on-par with Salesforce, although somewhat limited compared to HubSpot. The support is great, although a small challenge is that they are based in Canada and we in Europe. So there is no overlap in the working hours. They seem flexible enough for early-morning calls.

Overall, ActiveDEMAND was the product that allowed us to choose Pipedrive CRM over Salesforce and HubSpot.

Pros

Tight integration with Pipedrive
Good configuratior for email-journeys.
Very reasonable entry-point to start with marketing automation and prospect tracking.

Cons

Comprehensive, to the extent that it can be somewhat difficult to navigate. But I have not used the SW enough yet to make this

Response from ActiveDEMAND

Hi!
Thanks for taking a moment to review the ActiveDEMAND platform. We appreciate all feedback to help us to continue to improve the software and our users' experience with it.
Thanks again!
The Crew at ActiveDEMAND

Claudia
Overall rating
  • Industry: Venture Capital & Private Equity
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Awesome product!

Reviewed on 04/10/2019

I work in venture capital and use ActiveDemand for fund-raising purposes. I found it easy to use,...

I work in venture capital and use ActiveDemand for fund-raising purposes. I found it easy to use, customer service is excellent, and has all of the features that are important to me. Pricing is reasonable considering other companies that offer the same features charge twice as much. I am happy with ActiveDemand and I recommend it.

Pros

The Customer Support and his support team have provided to me is exceptional. When I was a new subscriber, He called me every week. He wanted to make sure I was happy with the product. Months later and he still calls me although not as often which is great but I know I can count on him when I need him. Also, I was looking for manual and automatic scoring. This was not a feature I could find in most of the vendors I talked to. Also, it is so easy to use that I got very little training.

Cons

When editing the email, the "Text" removes the spaces between the paragraphs. Most importantly, I would like to have the option to sort the contact lists. Lastly, it is not easy for me to determine if someone has unsubscribed or if the email I sent was blocked by the recipient's firewall. This is very important to me so I would really appreciate if I could somehow separate the unsubscribers from the ones who didn't unsubscribe but that are showing a red circle next to their email address.

Reasons for Choosing ActiveDEMAND

Poor customer service and pricey.

Reasons for Switching to ActiveDEMAND

Customer service, price and features.

Response from ActiveDEMAND

Hi Claudia,
Thank you for taking a moment to review ActiveDEMAND. We really appreciate all feedback and we are happy to hear ActiveDEMAND is providing value to you. We work constantly to improve what ActiveDEMAND offers and your suggestions to improve the UI are appreciated. Thank you for your positive feedback for our support team. We have to agree - they are pretty great.

Ryan
Overall rating
  • Industry: Construction
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

From Marketing Automation Prospective

Reviewed on 07/10/2019

At first, it was very difficult to use especially being used to HubSpot. But over time, with the...

At first, it was very difficult to use especially being used to HubSpot. But over time, with the help of support. I started to feel more familiar and better with the program. We experience one or two issues for every campaign build, but luckily support is there to help or tell us it is not possible. Right now, I am satisfied with the product at the current price point.

Pros

-The absolute best part of this product is the chat support. They will actually work with you all the way until a solution is made. They are all very familiar with the program.
-It is an incredible value for the money.
-Moderately easy to use.

Cons

It lacks functionality in some key areas, most notably: lacking an undo button, a clunky landing page builder, and no mainstream CRM integrations that I know of (i.e. Salesforce). Social posting and tracking in campaigns are...okay but the actual posting and scheduling are not good. It does about 80% of what you really need it to do, if they can get up to speed on the last 20% I think it can be one of the top platforms. The training videos on youtube are way out of date.

Response from ActiveDEMAND

Ryan, thank you for the honest feedback. Regarding CRM integrations, ActiveDEMAND naively integrates with
-Salesforce (we are a salesforce parther)
-Microsoft Dynamics
-Pipedrive
-Pipelinedeals
-Zoho
-Freshsales
-Nimble
and many more. Our native integrations with CRMs is probably one of our biggest selling points. We offer bidirectional communication with the CRMS, task automations, and a powerful lead insights system embedded in the CRM. Reach out to our support team, they would be very happy to discuss our wide range of CRM integrations.

Mark
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

ActiveDEMAND allowed me very quickly to deploy my first email campaign delivering measurable...

Reviewed on 05/06/2017

The ability to set up and deploy professional-looking campaigns very quickly.

The ability to set up and deploy professional-looking campaigns very quickly.

Pros

The abilities of Active DEMAND appear to be only limited by my imagination or the courage of my Clients to use them. The process of Lead Nurturing with sophisticated logic and decision making, while I or my clients are sleeping is a huge labour saving feature. Automated reporting with my Agencies branding help me get credit where its due without ambiguity.

The ability to Copy/Clone campaigns, emails processes from one account to another is a hugh time saver when getting an account up and running.

Cons

Ther are several areas where the terms used are quite technical or ActiveDEMAND specific that could do with some contextual help on the screen to assist the newcomers to digital marketing. There a few key features, especially on the account, set up page that need to be right to deliver results. New users should book a Q&A Support session as soon as they sign up and I suggest AD labour several key points about the account set up.

Response from ActiveDEMAND

Hi Mark! Thank you for taking the time to review ActiveDEMAND. We really appreciate your insights and comments.

Sue
Sue
Overall rating
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Using for almost a year - still learning

Reviewed on 23/05/2017

Saves me time with the ability to save portions of the email for future use. Excellent list...

Saves me time with the ability to save portions of the email for future use. Excellent list management.

Pros

Easy to use once you learn it. Good archiving system for saving items for future use. Superior support system. Chat support so helpful. Great that there's no contract period. Excellent value for the money.

Cons

Not easy to learn - needs better training materials - user manuals or resources. I don't seem to get what I need from the video tutorials. Needs better search capacity in resource area. Might be nice to start with a buddy-system for the first few emails. I like access to Sean but after awhile I feel I've asked too much. Maybe someone further down in the org would be able to answer my basic questions. Did that once and it worked great.

Response from ActiveDEMAND

Hi Sue,

Thank you for your review of ActiveDEMAND. Your insight and comments are appreciated and feedback is always welcome. Thanks again!

Andy
Andy
Overall rating
  • Industry: Construction
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Robust...but not what we needed.

Reviewed on 07/10/2019

Pros

There is a lot to this software. It had a calendar scheduling feature that we liked.

Cons

I do not think that the software is user friendly. I really struggled using many of it's features.

Response from ActiveDEMAND

Hi Andy,
Thank you for the review. We appreciate all feedback to help us improve our software. We understand that our software can have a steep learning curve because there are so many features. We encourage users to take advantage of all of our training tools - support portal, how-to videos, in-product step-by-step demos. And of course, reach out to our in-house support team. They are fantastic and always ready to help.

Verified Reviewer
Overall rating
  • Industry: Legal Services
  • Company size: 11–50 Employees
  • Used for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Value for money

Reviewed on 07/11/2018

Great support

Great support

Pros

Good for an agency or a marketing consultancy - easy to delegate access etc.

Cons

Really not much I can say here apart from the fact when I started, they were new to the space and some of the features available now were not available in the past

Response from ActiveDEMAND

Thank you for reviewing ActiveDEMAND. We appreciate all feedback to help us improve. And we also use that feedback to add most requested features.
Thanks again!
The ActiveDEMAND team.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

ActiveDemand - Great tool once you learn it

Reviewed on 31/10/2018

Pros

Once it is set-up, it syncs and integrates nicely with your website and social media, making it easier to manage/control how and when you are communicating with your audience.

Cons

Steep learning curve. If you are not it the tool all the time, it is difficult to pick-up and remeber where to go to do everything.

Response from ActiveDEMAND

Hello!
Thank you for taking a moment to review ActiveDEMAND. We appreciate all feedback to help us constantly improve. We just added the Personal Trainer to help ease the learning curve. On the right side of the platform window there is a tab that says, 'Show Me How'. With this tool, it will walk you through each step of a task. It also has links to how-to videos and support articles, without having to leave the platform.
Thanks again for your comments.
The ActiveDEMAND Crew

Verified Reviewer
Overall rating
  • Industry: Events Services
  • Company size: 11–50 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Active Demand Review

Reviewed on 02/11/2018

After proper explanation of most of the features, I readily use my Active Demand alerts for sales...

After proper explanation of most of the features, I readily use my Active Demand alerts for sales leads, service, and marketing.

Pros

Detail oriented for applicable customer services and sales

Cons

I did not experience an easy transition of software usage at the beginning of membership. It was a little difficult to decipher some of the features without direction.

Response from ActiveDEMAND

Hi,
Thanks for taking the time to review ActiveDEMAND. We appreciate your feedback and have been working hard to improve the onboarding experience to make the transition smoother. Your comments help us do that so again, thanks!

The ActiveDEMAND crew.

Verified Reviewer
Overall rating
  • Industry: Accounting
  • Company size: 201–500 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Good Call Tracking Software

Reviewed on 09/10/2019

Pros

Call tracking is inexpensive, intuitive and has a good reporting.

Cons

Cannot record my own Whisper Message;
Some recordings are unavailable.

Response from ActiveDEMAND

Thank you for your review. We appreciate the feedback.

Megan
Overall rating
  • Industry: Financial Services
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Good for what we need it for

Reviewed on 07/10/2019

I started off with the basic package and found that really good to choose for our monthly newsletter...

I started off with the basic package and found that really good to choose for our monthly newsletter. We decided to upgrade to the Marketing package because we thought this would benefit us. The calendar sync never ended up working and I felt to use the "extras" we had to upgrade again. We were having too many issues. So I went back to the basic package and I am happy with the current features.

Pros

I really like the subscribe/unsubscribe list. Once an email is in the system the address is updated whether it has unsubscribed or not

Cons

We had a lot of issues with things not working and due to the time zone difference, everything took twice as long to be solved. We did not have the patience.

Response from ActiveDEMAND

Megan, thank you for your honest feedback. We have recently added staff in Australia to better serve our clients on that side of the planet. The automation package definately is a big step up from our basic email marketing package. Once your business is at a point where it can take advantage of marketing automation, you may consider upgrading to the marketing automation system in the future.

Cassidy
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Active Demand review

Reviewed on 09/10/2019

My overall experience is neutral there are many things about the software that I like but there are...

My overall experience is neutral there are many things about the software that I like but there are still a lot of things that the software lacks or can not do yet.

Pros

What I like most about the software is the email and media automation. I also like how I have access to customer support through chat and call. I use pipedrive as well and the fact that active demand and pipedrive can integrate together is great.

Cons

Sometimes it is difficult to talk to support through chat, ie. trying to explain the problem, process etc.

Response from ActiveDEMAND

Thanks for the feedback Cassidy! We are always trying to update and improve our clients' experience with ActiveDEMAND and your comments help us do that.

Rachel
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

Beefy System, But Not Intuitive

Reviewed on 09/10/2019

We were excited to have one place to house our lists, email/phone/text campaigns, leads, schedulers,...

We were excited to have one place to house our lists, email/phone/text campaigns, leads, schedulers, automations, etc. Unfortunately, it's been much more challenging to make AD work for us, and you almost feel like you need a programmer around to help get everything set up.

Pros

There is a ton of functionality in Active Demand.

Cons

It's so difficult to navigate. The user experience is very frustrating because we understand it can do a lot of powerful things, but figuring out how to make it work is difficult. It's also pretty limited from a design standpoint when it comes to email templates, schedulers, landing pages, etc.

Response from ActiveDEMAND

Hi Rachel, We appreciate you taking the time to provide feedback for our software. And your suggestions will help us continue to improve the UI and make using ActiveDEMAND easier. We also recommend accessing our support team for help and/or using our implementation services where we can set up what you need. Thanks again!

Thai
Overall rating
  • Industry: Sports
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Very Happy

Reviewed on 30/10/2018

Pros

I've been using Active Demand for since it started and have been happy with the service and products they provide for my company.

Cons

I wish they would provide an accounting service that would let us bill/invoice and take auto payments.

Response from ActiveDEMAND

Hi Thai,
Thank you for your positive comments! We appreciate all feedback and consider it when working towards future updates of our platform.
Thanks again!
The ActiveDEMAND Crew

chris
Overall rating
  • Industry: Electrical/Electronic Manufacturing
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Solid Software

Reviewed on 14/10/2019

Pros

Customer Service and lead notifications. I like having the ability to see who's been on our website and what they were looking at.

Cons

Email Campaigns - Email formatting can be cumbersome.

Response from ActiveDEMAND

Hi Chris,

Thanks for taking the time to leave a review. We appreciate all feedback to help us improve ActiveDEMAND's user experience.

Dan
Overall rating
  • Industry: Entertainment
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Decent product

Reviewed on 06/11/2018

Pros

The customization is great. The forum builder is decent for those looking for a wordpress plugin.

Cons

Email service goes down at times and has caused issues with send and forget emails never getting delivered. Price is high.

Response from ActiveDEMAND

Hi Dan,

Thank you for taking a moment to review ActiveDEMAND. We appreciate all feedback about our product and will take your suggestions to help improve our software.

Thanks again!
The ActiveDEMAND team

Angela
Overall rating
  • Industry: Hospital & Health Care
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great Software

Reviewed on 30/01/2019

Pros

Easy to do several tasks online within one program.

Cons

It's a little slow sometimes, but not bad.

Response from ActiveDEMAND

Hi Angela,
Thank you for taking the time to offer feedback on ActiveDEMAND. We appreciate the comments and use them to be constantly improving our software. We are happy you are having a good experience with ActiveDEMAND.
Thanks again!,
The Team at ActiveDEMAND

Matthew
Overall rating
  • Industry: Philanthropy
  • Company size: 501–1,000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Helpful and simple

Reviewed on 03/10/2017

Pros

The best part of this marketing platform has been the increased engagement with our customer base. We had no clue if we were winning with our own social media campaigns and this allowed us to get real data and metrics to better understand our reach!

Amanda
Overall rating
  • Industry: Food & Beverages
  • Company size: 51–200 Employees
  • Used for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

AD review

Reviewed on 31/08/2020

Pros

I like that it is consistently being updated with new features.

Cons

I cannot edit my workflows with the current package I am on, and do not need the extra features and benefits of the corporate marketer package as we are a small business.

Charles
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Best Email Autoresponder Creator Ever

Reviewed on 18/10/2019

We have been able to add a ton of customization to our communication with clients and prospects.

We have been able to add a ton of customization to our communication with clients and prospects.

Pros

I love how the email campaigns can be so easily set up with drag-and-drop ease.

Cons

We cannot create an internal trigger to start an outside action. (We need to be able to have customer/prospect activities done within our AD funnels trigger our VOIQ Voice call system with full access to the information already in the AD data base. (Calls could reference names, addresses, company names, plus any other data we collected, to customize the interactive calls.)

We believe the price is extremely high per contact.

Response from ActiveDEMAND

Hi Charles, Thanks for taking the time to offer feedback. We are pleased you are finding value with ActiveDEMAND and we continue to update and improve to offer our users the best possible value and experience.
Thanks again for choosing ActiveDEMAND!

Brian
Overall rating
  • Industry: Transportation/Trucking/Railroad
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great data capture

Reviewed on 06/11/2018

Great Experiece.

Great Experiece.

Pros

I liked Active Demand's ease of use and set-up.

Cons

There was some learning curve in the begining.

Response from ActiveDEMAND

Hi Brian,

Thank you for taking the time to leave a review for ActiveDEMAND. We appreciate your comments and are happy you are happy with the platform. We will continue to improve our user experience with the help of your feedback.

Thanks again,
The ActiveDEMAND team

Kevin
Overall rating
  • Industry: Marketing & Advertising
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Incredibly Powerful - Incredible Customer Service

Reviewed on 31/07/2015

Pros

They're a younger company and so hungry to help their clients. They don't say no - instead, they find ways to help their clients achieve their objectives.

Cons

Learning process is a bit steep as I'm not a specialist in database programming, but once you get the hang of it, it's powerful.

Kevin
Overall rating
  • Industry: Marketing & Advertising
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Incredibly Powerful - Incredible Customer Service

Reviewed on 31/07/2015

Pros

They're a younger company and so hungry to help their clients. They don't say no - instead, they find ways to help their clients achieve their objectives.

Cons

Learning process is a bit steep as I'm not a specialist in database programming, but once you get the hang of it, it's powerful.

Gary
Overall rating
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support

Great software for contact list management, marketing and email tracking

Reviewed on 30/03/2015

We've been using ActiveDemand for over a year and have been very pleased with the results. It was...

We've been using ActiveDemand for over a year and have been very pleased with the results. It was easy to import our existing contacts into the database and build email campaigns targeted to our specific needs. The staff excels at customer service, guiding us through any questions we have and responding to our needs within a very short time period.

Verified Reviewer
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Too many issues to bother with

Reviewed on 07/11/2023

Has been more trouble than it was worth, may as well bite the bullet and pay for a trusted and...

Has been more trouble than it was worth, may as well bite the bullet and pay for a trusted and reliable CRM/Marketing automation tool like Salesforce.

Pros

I can't say there is anything I would recommend about it.

Cons

- extremely basic UX
- fundamental issues with reporting dashboards - cannot receive email versions of these
- inaccurate reporting
- contacts dropping out of campaigns or getting stuck in certain stages with no reason why
- CRM prospects being pushed in as Admin's on the ActiveDemand account (!?!?)
- Cannot setup a lead as such in Pipedrive without creating a deal first - this is absolutely basic functionality
- contact lists sometimes blanking out certain details of the contact - for no apparent reason, and cannot be seen when exported either
- basic "unsubscribes" in Active Demand do not always come through into Pipedrive so have to manually check this for every single unsubscribe contact
- when importing contacts it would duplicate the list upload so you end up with 15 blank lists and have to guess which one held the contacts
- customer support never knew what the issues were/why they were happening - system is super buggy in general.

- I have so many more issues, but hopefully this gives you a flavour....

Response from ActiveDEMAND

Hello,
Thank you for your feedback. It is unfortunate you did not find value in our system. We appreciate your insights and will continue to work to improve ActiveDEMAND.
The Team at ActiveDEMAND