MoEngage

4.3 (58)
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An Insights-led Customer Engagement Platform

Overall rating

4.3 /5
(58)
Value for Money
4.4/5
Features
4.3/5
Ease of Use
4.3/5
Customer Support
4.6/5

97%
recommended this app
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58 Reviews

Anirban
Anirban
Overall rating
  • Industry: Education Management
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great platform for Integrated Marketing Communications management

Reviewed on 27/12/2023

While MoEngage serves most of our problems very effectively, there are some points of improvement...

While MoEngage serves most of our problems very effectively, there are some points of improvement in terms of Live-Segment feature introduction for flows, more accurate Reachability figures and data storage beyond 180 days.

Pros

MoEngage offers the functionality of creating segments and user journeys based on event triggers that are directly mapped to the company database. This helps to identify the most realistic targetable segments and also their Reachability across various communication channels. Also, we can get live data from all the communication channels in a consolidated format within the MoEngage panel, which helps to measure campaign performance and goals achievement levels.

Cons

MoEngage does not allow setting event criteria having periods more than 180 days, and this becomes a problem when we create a segment where we intend to target very old inactive users. Moreover, some flows do not work perfectly with filters due to the absence of Live-segmentation.

Amanda
Overall rating
  • Industry: Entertainment
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Best automation tool

Reviewed on 19/06/2023

Pros

With moengage I was able to build workflows for push notifications and email marketing, which has helped me a lot to optimize my time

Cons

When creating email marketing I would notice that the templates would not be loyal to what I have created. They would look different on the phone.

Deepa
Deepa
Overall rating
  • Industry: Information Technology & Services
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

MoEngage a platform for Customer engagement and retention

Reviewed on 17/09/2022

Pros

In one place you are able to manage email newsletters, push notification (App and Web) SMS and digital campaigns at one place. This platform is a revolution in mobile engagement. This tool helps us to build our own user journey to retail the user easily.

Cons

The process of using creating segments are relatively slow and the delivery rate is poor. The Analytics shows limited data. Control group analysis not available in the tool.

Prashant
Overall rating
  • Industry: Internet
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

CRM 360 - One Platform Complete CRM Solution

Reviewed on 23/01/2020

One of the platforms which offers a complete CRM Solution with an Analytical View of Campaign and...

One of the platforms which offers a complete CRM Solution with an Analytical View of Campaign and User Behavior. Complimented by strong tech support for API Integrations different push formats like Flows/Smart Trigger Campaigns and In-App notifications which almost covers every requirement for a seamless campaign.
A/B Testing/ Segments and Controlled Group along with control levers on a granular level also supplements the package.

Pros

Ease of Use and a simplified UI. Specific tabs/groups as per the requirement of the firm. A/B testing ease with seamless campaign creation via duplicating the existing variation.
One click non-personalized fallback template creation reduces the time to create the campaign.
Segmented targeting basis affinity/engagement and various attributes.
API integration is effective and seamless.
Analytics provide a complete picture of the campaign/retention and engagement thereby assisting the decision making process.
In a nutshell this tool handles every aspect of CRM and is a must have tool.

Cons

Limited Templates. Static Content Elements (can't customize).

Alternatives Considered

Zoho CRM and VWO Engage

Reasons for Switching to MoEngage

A complete solution in one package and cost effectiveness.
Ahsan
Overall rating
  • Industry: Online Media
  • Company size: 501–1,000 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great product that has the best in class features and services

Reviewed on 18/02/2020

Right from Sales team to customer support team everyone is very supportive, enthusiastic about...

Right from Sales team to customer support team everyone is very supportive, enthusiastic about providing quality of service while at the same time delivering quality of service.

Pros

The number of metrics, data accuracy, wide variety of notification sending options that MoEngage provides is industry leading. Also Push Amplification+ is something which totally sets MoEngage apart from others.

Cons

There are some areas where it can be more customizable to provide more features and functionality that can make notification sending process a lot faster.

Alternatives Considered

CleverTap

Reasons for Choosing MoEngage

The previous vendor was not able to deliver on the features and functionality they had promised us to deliver.

Reasons for Switching to MoEngage

The right mix of pricing, features, quality of customer support and service delivery is what sets MoEngage apart from others.
rishabh
Overall rating
  • Industry: Online Media
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

MoEngage is an excellent tool for marketing and customer engagement.

Reviewed on 07/10/2023

In my overall experience Moengage is an excellent tool to engage customers through various types of...

In my overall experience Moengage is an excellent tool to engage customers through various types of campaigns and also analyze data regarding how those campaigns are performing. Although MoEngage does fall a little short when it comes to personaliztion.

Pros

In my experience the best thing about MoEngage is the that you can create automated campaigns for users and also you can analyze how those campaigns are performing in real time.

Cons

One thing that I think MoEngage can improve on is personalization. There are not many options to personalize emails.

Verified Reviewer
Overall rating
  • Industry: E-Learning
  • Company size: 501–1,000 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

One of the best Marketing Automation Tool

Reviewed on 04/09/2023

Overall, my experience has been better with MoEngage when compared to other tools. The UX was one...

Overall, my experience has been better with MoEngage when compared to other tools. The UX was one of the best. So, if you have the budget for it - go ahead with it.

Pros

I have personally used many other MoEngage competitor tools - but nothing compares to the features and user experience that MoEngage provides. The automation journey triggers and user personalization feature is something I used often for various campaigns that have helped me achieve my marketing goals. Moreover, web messages/notifications have helped my team in increasing sales with the cleverly crafted trigger and template options.

Cons

The drawbacks of MoEngage are its price and loading time. If you are duplicating a web message campaign or an email template, it takes some time for the same to load and this can be annoying when you are on a time crunch.

Alternatives Considered

WebEngage and Netcore Customer Engagement

Reasons for Switching to MoEngage

Reviews were better for MoEngage
Nitya
Nitya
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Extraordinary Customer engagement platform acceptable CRM tool

Reviewed on 06/08/2022

Pros

Customer are engaged, analysed and retained using the MoEngage platform. By Mixing our images with text and casserole layout we can design a distinctive user journey that makes MoEngage simpler and easy to use.

Cons

The service offered by MoEngage is noticeable slow. Analytics has a problem with the database and doesn’t deliver the campaign to all user.

Alternatives Considered

WebEngage and Tableau

Switched From

CleverTap
Amey
Amey
Overall rating
  • Industry: Entertainment
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Business treat!

Reviewed on 01/11/2018

I have been handling organic engagement activities. This includes planning, designing and execution...

I have been handling organic engagement activities. This includes planning, designing and execution of engagement notifications. Through Moengage's analytical insights, I can easily focus more on scaling my campaigns. This has eventually reduced my time which I usually spend planning the engagement activities.
The ready to use reporting structure is even amazing. Makes things easier for MIS Team.

Pros

1. Very user-friendly interface
2. Much convenient (Basis my experience with previous engagement tool)
3. Can send engagement campaigns to multiple platforms all in one go.
4. The reporting structure is very well designed. Had helped me a lot in terms of preparing engagement reports.
5. Analytics provides deep insights basis which the task of optimising campaigns, selecting segments becomes less hectic.

Cons

1. Not at all mobile friendly.
2. Frequently takes time to load. (Homepage & even campaigns)

Aakash
Aakash
Overall rating
  • Industry: Automotive
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Best Marketing automation software

Reviewed on 27/07/2022

Pros

- Push Notifs delivery rate
- Push notifs on xiaomi & chinese devices
- Sherpa & Best time to send

Cons

No such issues as of now, product has all the required features

Ajay
Overall rating
  • Industry: Financial Services
  • Company size: 501–1,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

MoEngage - Leveraging Customer Engagement for Business Profitability

Reviewed on 02/09/2023

Implementation were smooth, team is super supportive, understanding of business

Implementation were smooth, team is super supportive, understanding of business

Pros

Easy to implement, intuitive and customisable

Cons

MoEngage offered all possible tools for building the customer interactions. We did not see any specific negatives

Akshit
Overall rating
  • Industry: Online Media
  • Company size: 1,001–5,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

One step solution for my Customer Engagement

Reviewed on 07/04/2023

It has been a great overall experience with I am using almost each and every feature everyday

It has been a great overall experience with I am using almost each and every feature everyday

Pros

1. Easy to use2. Good customer support3. Features are good and they have a high accuracy

Cons

1. Expensive in comparison to its competitors 2. Low integration help as we found it difficult to integrate it with low technical support offered

Verified Reviewer
Overall rating
  • Industry: Financial Services
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 4.0 /10

Mediocre tool. Good for basic marketing automation funcations, but still lacks advanced...

Reviewed on 19/09/2022

The experience is good for basic level marketing automation and day to day user engagement...

The experience is good for basic level marketing automation and day to day user engagement communications, but disappointing when you want to run advance level campaigns like product recommendations, hyper personalization based on past user activities, etc. and more creative layouts for communications.

Pros

Easy user interface and campaign creation. The platform is robust and good technical support is provided whenever required.

Cons

The team has failed to roll out features like home page personalization, variations in email and push templates and sms personalization specially when all other players in the market have been offering the same since a long time. The integration with other tools is also not smooth.

Verified Reviewer
Overall rating
  • Industry: Education Management
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

App Marketing Friendly Marketing Automation Tool

Reviewed on 06/08/2021

Pros

Ease of using the platform to segment the customers, messaging templates for push notifications, and the options to customize my CTA.
For Email Marketing too, MoEngage is really easy to use.

Cons

At times, we had issues with the slowness of the platform and the data that was being captured through our app but then everything was fixed quite quickly.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Retention Specialist's Review

Reviewed on 20/12/2021

Pros

I like the ease with with even a novice can make cohorts and schedule push notifications after various Audience/Cohort Segmentation. Notification Delivery Rate is decent although can be improved to provide better insights.

Cons

Very Rare not often the notification delivery numbers are inflated and pulling reports takes time.

Verified Reviewer
Overall rating
  • Industry: Computer & Network Security
  • Company size: 5,001–10,000 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Messaging made right!

Reviewed on 12/12/2018

We are using MoEngage as single messaging platform for all of our products, to fill the gap of...

We are using MoEngage as single messaging platform for all of our products, to fill the gap of reaching user contextually, on time and convert them into our loyal user base. We have broad range of platforms and plan to experiment a lot around content, channel, etc to beat the indutry best of messaging. He have succeeded in the initial tests, got our benchmark and now want to go above and beyond in meeting our monetization and engagement goals.

Pros

Many aspects - Reachability to various types of devices, support to all the platforms we need, basic Messaging and Analytics possibilities, A/B Test Messaging and many others. The team is awesome who diligently have been closing all the gaps we found in feature set. Their approach is very positive and the quality with time have been satisfactory. There are competitive products with more features, but MoEngage approach to start with MVP and pick up our priorities first, shows the commitment needed for long term relationship.

Cons

Few parts of the usage needs basic product Engineering understanding which is often lacking in Marketing. The solution should abstract such flows such that the campaign definition to product mapping is agnostic to campaigner's engineering knowledge.

SAURABH
SAURABH
Overall rating
  • Industry: E-Learning
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Best tool for Marketing Automation

Reviewed on 20/11/2018

The critical problem we had, while serving almost half-million active base in a day, was the...

The critical problem we had, while serving almost half-million active base in a day, was the segmentation. The proceeding problem involved serving the right content at right time. With Moengage in our application, we could do it in minutes. That's what Moengage became our saviour

Pros

The custom delivery options that moengage has, enabled our team to personalise users and made our marketing omni channel.

Cons

While infusing into the system, several requirements of analytics were missing from the product. With regular feedback with the team, we received them but it took months.

Verified Reviewer
Overall rating
  • Industry: Internet
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Moengage benefits and product usage

Reviewed on 12/12/2019

Pros

UI interface is very easy to understand and products are very advanced that helps to grow our business. Some products are really cool. Services are good.

Cons

Need to add some more advanced features like kind of push notification which our companies are providing .

Gaurav
Gaurav
Overall rating
  • Industry: Retail
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

super powerful, super simple

Reviewed on 07/12/2018

Its helping us grow our retention rate. Flows are helping improve stickiness and overall gains in...

Its helping us grow our retention rate. Flows are helping improve stickiness and overall gains in LTV are clearly there.

Pros

if you lead product, you can't not have Moengage in your arsenal. Its intuitively designed with only one user in mind - the product marketing guy. All your important metrics are right there, accurate and up-to-date. Flows and journeys are super easy to set up. Run all the A/B tests you like. Always up. Great team as well - they routinely conduct enormously informative webinars that grow your learning dramatically.

Cons

None noticed yet. Tough to find a flaw so far.

Stuart
Overall rating
  • Industry: Hospitality
  • Company size: 10,000+ Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Thought leaders for cross-channel engagement

Reviewed on 29/11/2018

We selected Moengage as the expertise they could provide in the digital sphere really drew us....

We selected Moengage as the expertise they could provide in the digital sphere really drew us. Their product innovation is second to none - they aren't just players in notifications, they are thought leaders. Their support and knowledge they provide, from our client manager to the free webinars they provide to get the most of the tools, are second to none. We look forward to many more years working together and growing on the impressive results we've achieved to date.

Pros

Personalisation is key in digital marketing and the level of depth of the technical capabilities the Moengage platform offers has been critical in our cross-channel activities. Instead of BAU, one-size-fits-all approach, you can really dig down into granular segmentation and this has been catalyst to such impressive commercial successes in our first year.

Cons

The tools are strong but the interface could use some development. It's not necessarily 'pretty' or too intuitive, and that's okay, because it works. But could use some improvements.

Akhil
Akhil
Overall rating
  • Industry: Retail
  • Company size: 5,001–10,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

MoEngage for Marketing communication

Reviewed on 18/02/2020

Very Happy with the tool and service

Very Happy with the tool and service

Pros

MoEngage is very user friendly marketing automation tool for the marketer. It also has many good features that is much required to grow your marketing channels

Cons

We felt MoEngage is priced little high compared to others in the market

shravani
shravani
Overall rating
  • Industry: Logistics & Supply Chain
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Feature rich

Reviewed on 18/02/2020

Pros

Moengage is feature rich. You can create any type of campaigns based on as many rules as possible.

Cons

I think the reporting is something they have to improve

Alternatives Considered

CleverTap
Sourabh
Sourabh
Overall rating
  • Industry: Internet
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Good tool to enagage users

Reviewed on 12/12/2019

Its been good experience using moengage, especially with the journey's which improved engagement...

Its been good experience using moengage, especially with the journey's which improved engagement significantly.

Pros

Like the ease of access , customization,journeys.

Cons

APIs could have been bit more diverse and self explanatory

Verified Reviewer
Overall rating
  • Industry: Entertainment
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Solved retention

Reviewed on 18/02/2020

Great

Great

Pros

Easy to use
Good customer support
Single point contact for all customer needs

Cons

Data mismatch interns of other marketing platforms

Himanshu
Himanshu
Overall rating
  • Industry: Logistics & Supply Chain
  • Company size: 1,001–5,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Useful but could be better

Reviewed on 18/02/2020

Pros

Push notifications and analytics is good

Cons

Delivery rate is low. Issues not fixed fast enough

Alternatives Considered

CleverTap