MoEngage
About MoEngage
MoEngage is an insights-led customer engagement platform for consumer brands, that empowers marketers and product owners with AI-driven insights to create cross-channel experiences that consumers love. Unlike other tools which are campaign-centric, MoEngage enables marketers to take a customer-centric approach to truly delight their customers and drive growth for their businesses.
From Fortune 500 enterprises such as Deutsche Telekom, Samsung, and Ally to mobile-first brands such as Flipkart, OLA, and bigbasket - MoEngage has helped amplify customer engagement for all.
Product managers and growth marketers can use MoEngage to provide a personalized experience throughout the customer lifecycle stages – from onboarding to retention to growth.
What makes MoEngage different, is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration and personalization capabilities - in one dashboard.
MoEngage Analytics Platform - MoEngage Analytics helps marketers and product owners understand customer behavior, campaign performance, and product feature usage. This allows them to make informed decisions on their customer engagement and growth strategy. Since it’s closely integrated with MoEngage’s segmentation and campaign orchestration capabilities, it allows teams to be more efficient than typical siloed martech stacks.
MoEngage Marketing Platform - MoEngage Marketing Platform helps businesses grow their customer lifetime value by engaging them throughout their lifecycle with personalized communication.
Marketers and product owners can use MoEngage to maintain customer profiles, segment them into relevant groups, and then engage them with personalized campaigns across channels.
Key benefits of MoEngage
AI-driven Insights - Take guessing out of your marketing strategy and leverage AI-driven insights to identify the right engagement campaigns for your customers
Cross-channel Experiences - Deliver meaningful experiences across 10+ channels including mobile, email, web, and SMS through a unified platform, with AI-driven optimization.
Personalization - Exceed the expectations of today’s consumers by going beyond based personalization to product / content recommendations.
Customer Success & Communitym-Partner with our customer-obsessed team to shorten your time to value and leverage the #GROWTH community to learn the best practices for driving growth.
Open & Enterprise-ready Platform - Rely on our enterprise-grade, mobile-first and simple to deploy platform that scales as your business grows, easily integrating with your existing tech stack.
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Reviews
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- Industry: Education Management
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Great platform for Integrated Marketing Communications management
Reviewed on 27/12/2023
While MoEngage serves most of our problems very effectively, there are some points of improvement...
While MoEngage serves most of our problems very effectively, there are some points of improvement in terms of Live-Segment feature introduction for flows, more accurate Reachability figures and data storage beyond 180 days.
Pros
MoEngage offers the functionality of creating segments and user journeys based on event triggers that are directly mapped to the company database. This helps to identify the most realistic targetable segments and also their Reachability across various communication channels. Also, we can get live data from all the communication channels in a consolidated format within the MoEngage panel, which helps to measure campaign performance and goals achievement levels.
Cons
MoEngage does not allow setting event criteria having periods more than 180 days, and this becomes a problem when we create a segment where we intend to target very old inactive users. Moreover, some flows do not work perfectly with filters due to the absence of Live-segmentation.
- Industry: Entertainment
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Best automation tool
Reviewed on 19/06/2023
Pros
With moengage I was able to build workflows for push notifications and email marketing, which has helped me a lot to optimize my time
Cons
When creating email marketing I would notice that the templates would not be loyal to what I have created. They would look different on the phone.
- Industry: Information Technology & Services
- Company size: 1,001–5,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
MoEngage a platform for Customer engagement and retention
Reviewed on 17/09/2022
Pros
In one place you are able to manage email newsletters, push notification (App and Web) SMS and digital campaigns at one place. This platform is a revolution in mobile engagement. This tool helps us to build our own user journey to retail the user easily.
Cons
The process of using creating segments are relatively slow and the delivery rate is poor. The Analytics shows limited data. Control group analysis not available in the tool.
- Industry: Internet
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
CRM 360 - One Platform Complete CRM Solution
Reviewed on 23/01/2020
One of the platforms which offers a complete CRM Solution with an Analytical View of Campaign and...
One of the platforms which offers a complete CRM Solution with an Analytical View of Campaign and User Behavior. Complimented by strong tech support for API Integrations different push formats like Flows/Smart Trigger Campaigns and In-App notifications which almost covers every requirement for a seamless campaign.
A/B Testing/ Segments and Controlled Group along with control levers on a granular level also supplements the package.
Pros
Ease of Use and a simplified UI. Specific tabs/groups as per the requirement of the firm. A/B testing ease with seamless campaign creation via duplicating the existing variation.
One click non-personalized fallback template creation reduces the time to create the campaign.
Segmented targeting basis affinity/engagement and various attributes.
API integration is effective and seamless.
Analytics provide a complete picture of the campaign/retention and engagement thereby assisting the decision making process.
In a nutshell this tool handles every aspect of CRM and is a must have tool.
Cons
Limited Templates. Static Content Elements (can't customize).
Reasons for Switching to MoEngage
A complete solution in one package and cost effectiveness.- Industry: Online Media
- Company size: 501–1,000 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Great product that has the best in class features and services
Reviewed on 18/02/2020
Right from Sales team to customer support team everyone is very supportive, enthusiastic about...
Right from Sales team to customer support team everyone is very supportive, enthusiastic about providing quality of service while at the same time delivering quality of service.
Pros
The number of metrics, data accuracy, wide variety of notification sending options that MoEngage provides is industry leading. Also Push Amplification+ is something which totally sets MoEngage apart from others.
Cons
There are some areas where it can be more customizable to provide more features and functionality that can make notification sending process a lot faster.
Alternatives Considered
CleverTapReasons for Choosing MoEngage
The previous vendor was not able to deliver on the features and functionality they had promised us to deliver.Reasons for Switching to MoEngage
The right mix of pricing, features, quality of customer support and service delivery is what sets MoEngage apart from others.MoEngage FAQs
Below are some frequently asked questions for MoEngage.Q. What type of pricing plans does MoEngage offer?
MoEngage offers the following pricing plans:
- Pricing model: Free Version, Subscription
- Free Trial: Available
Starter: Free Premium and Enterprise plans: Contact MoEngage for pricing information. More Details: https://www.moengage.com/pricing/
Q. Who are the typical users of MoEngage?
MoEngage has the following typical customers:
51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does MoEngage support?
MoEngage supports the following languages:
English
Q. Does MoEngage support mobile devices?
MoEngage supports the following devices:
Q. What other apps does MoEngage integrate with?
MoEngage integrates with the following applications:
AB Tasty, Adjust, Amplitude, AppsFlyer, Branch, Gupshup, Infobip, Mixpanel, Segment, Talon.One, Tealium Customer Data Hub, mParticle
Q. What level of support does MoEngage offer?
MoEngage offers the following support options:
Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat
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