Mailchimp

4.5 (17,239)
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Email and advertising marketing automation platform

Overall rating

4.5 /5
(17,239)
Value for Money
4.4/5
Features
4.4/5
Ease of Use
4.4/5
Customer Support
4.2/5

92%
recommended this app
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17239 Reviews

Andy
Andy
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

One Stop Shop for Email Marketing

Reviewed on 05/06/2024

It has been great and a net positive for our orgniazation.

It has been great and a net positive for our orgniazation.

Pros

Ease of using tools to create engaging and pretty emails. Audicene import is easy. Good data and tracking.

Cons

Some advanced features could be a bit more intuitive. Some of the designs are a bit tired.

Alternatives Considered

Constant Contact

Reasons for Choosing Mailchimp

One of our partners required us to use MailChimp to send email blasts.

Reasons for Switching to Mailchimp

We were forced to make the switch by a funder.
Carleton
Overall rating
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Industry-Standard Email Marketing

Reviewed on 23/11/2024

It's the standard to use for email marketing, as far as I'm concerned.

It's the standard to use for email marketing, as far as I'm concerned.

Pros

It's the easiest to use for creating funnels that are specific to the type of person who you're contacting.

Cons

The sheer amount of available options can be overwhelming.

Levi
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 5.0 /10

Mailchimp Review

Reviewed on 13/10/2024

Overall, it's not bad, hey? But they could beef up the flexibility and features a bit

Overall, it's not bad, hey? But they could beef up the flexibility and features a bit

Pros

Mailchimp is handy for sending newsletters, eh? It's easy to create emails thanks to the templates and the editor

Cons

The customization options are a bit limited, bud, and the automation could use some more flexibility. The price can climb pretty quickly, too

Adrian
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Mailchimp Review

Reviewed on 14/08/2024

Overall it was a two-sided experience. We liked the application and features but were disappointed...

Overall it was a two-sided experience. We liked the application and features but were disappointed by the price and the restrictions. Mailchimp has a very good user experience at the application level but there is too much control on how we want to market our products. Unless they adjust we would not return using their product.

Pros

Mailchimp has a very good GUI. The application is very easy to use and well-designed for email marketers. I enjoyed the pre-made templates and designs. In addition, I was able to use the campaign features that helped me efficiently create email campaigns without any issues.

Cons

Unfortunately, the two main reasons we stopped using Mailchimp were the price and the restrictions that Mailchimp places on affiliate marketers. We were able to find alternative products that allow us to send emails without any limitations or restrictions on volume. While we understand we do not want to send spam messages, we have always felt restricted by the strict Mailchimp requirements. Plus we had no choice but to move on because we have affiliate links throughout our marketing products and using Mailchimp was very restrictive.

Alternatives Considered

SendX

Reasons for Switching to Mailchimp

We switched to SendX unfortunately due to price and the restrictions.
Skyler
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great for recurring emails!

Reviewed on 09/11/2024

I have been using Mailchimp for years to send my monthly email newsletters, recurring automatic...

I have been using Mailchimp for years to send my monthly email newsletters, recurring automatic article emails, and donation campaigns. Mailchimp makes it easy to segment my audience so I can send different campaigns to different people in my main audience.

Pros

Mailchimp makes it easy to segment your email audiences and also set up recurring email campaigns.

Cons

I think Mailchimp could make it easier to use their template design interface. It's kind of confusing so I use Stripo for most of my designs and import them.

Chris
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great for beginners and experts

Reviewed on 15/11/2024

Overall I am happy with Mailchimp. I use it as the primary email tool for my clients

Overall I am happy with Mailchimp. I use it as the primary email tool for my clients

Pros

There are many things I like about Mailchimp, but the main thing I like is that it is feature rich yet intuitive and simple to use

Cons

The iPad app is virtually unusable for campaign creation. The app as a whole isn’t very user friendly either

sarad
Overall rating
  • Industry: Food & Beverages
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Mailchimp for email marketing

Reviewed on 26/10/2024

Overall experience with Mailchimp has been positive .Its automated capabilities make it more...

Overall experience with Mailchimp has been positive .Its automated capabilities make it more intresting like its welcome emails ,cart reminder and many more.

Pros

Mailchimp has a free tier which is generous which can help small business as well.

Cons

Certain features are avialable on only high priced subscription.

Jim
Overall rating
  • Industry: Oil & Energy
  • Company size: 11–50 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

MailChimp is our email marketing platform

Reviewed on 21/10/2024

We are not a big company--20 employees and our sales department consists of 2 people, so our time...

We are not a big company--20 employees and our sales department consists of 2 people, so our time is limited but we must communicate with our prospects, specifiers and customers. We have used it frequently to promote webcasts and conferences that we have hosted to a select audience that we initiated and continue to update from our Insightly CRM system.

Pros

It is easy to create an attractively laid-out email with all the desired content, including photos, graphics, descriptive paragraphs, etc... And then you can run test emails (to yourself and a few others) as often as you want in order to perfect the layout. An important function is the Opt-out that they make easy.

Cons

Nearly eery time I log back into MailChimp I need to relearn how to do something--but that does not last long. It is pretty intuitive to use.

Abishek
Overall rating
  • Industry: Transportation/Trucking/Railroad
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best email marketing tool availabe

Reviewed on 26/11/2024

I had an excellent experience with the tool, especially regarding the deliverability, the editor...

I had an excellent experience with the tool, especially regarding the deliverability, the editor the list management, and all.

Pros

Very easy to integrate and one of the best ESPs available in the market for small and medium enterprises

Cons

More advanced segmentation options should be added

Liz
Overall rating
  • Industry: Broadcast Media
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

Comprehensive and easy-to-use mailing and automation system

Reviewed on 05/11/2024

I've used Mailchimp since its early days and it just keeps getting better. The ability to save...

I've used Mailchimp since its early days and it just keeps getting better. The ability to save templates is very useful, and I'm enjoying playing more with the automation side of things. The integrations are useful too, making it easy to include Mailchimp right at the heart of marketing campaigns.

Pros

Easy to set up your own template, or choose from a pre-made one.

Cons

There are lots of options - tags, segments, etc. - so plenty to choose from. This is good and bad; good if you know what you're doing, but it's important to remember how you've set things up so that you can replicate this the next time so that everything makes sense! Lots of help files for this though, which is useful.

Stephen
Overall rating
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Mailchimp is one of the best autoresponders in the business.

Reviewed on 08/07/2024

My overall experience with mailchimp has been excellent over the years I've been using them for...

My overall experience with mailchimp has been excellent over the years I've been using them for well over 12 years now has never have any issue the platform just keeps getting better and better and I recommend them to friends that are getting started online all the while and they love the platform as well.

Pros

I just love MailChimp been using them for years They allow you to get started with an autoresponder for free most don't They also allow you to have up to 2000 subscribers for free which is a lot of money with every other responder.

Cons

There's very few things that I could say lease about MailChimp I can't even think of one right now because they keep updating the platform and making it better and better it even integrates with a lot of softwares and e-commerce tools so no cons for me.

Alternatives Considered

ActiveCampaign

Reasons for Switching to Mailchimp

Mailchimp allows you to get started for free and their monthly payments are far cheaper than anyone else especially for all the features they offer you normally have to pay for them and those offers are free.
Verified Reviewer
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

It is a very good tool to get started in the world of email marketing.

Reviewed on 12/01/2024

Overall it is a good experience, in fact, I have recommended it for clients starting out in email...

Overall it is a good experience, in fact, I have recommended it for clients starting out in email marketing.

Pros

You can manage the whole marketing process in a solid way, with many functionalities. They have very well detailed guides about all the tools, functionalities and actions of each element.

Cons

Sometimes sending automated emails can be a bit slow compared to other tools.

Alternatives Considered

ActiveCampaign, Sendible and MailPoet

Reasons for Switching to Mailchimp

It gave me a very good free use for what my company needed at that time.
Alli
Alli
Overall rating
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Great for startups, but design functionality can be limiting

Reviewed on 11/12/2023

I highly recommend Mailchimp to entrepeneurs, startups, or people just starting out with email...

I highly recommend Mailchimp to entrepeneurs, startups, or people just starting out with email marketing. Along the road you will likely want to migrate to a different system, but this is a great one to get started with, accessible, affordable and easy to pick up, which can't be said for a lot of marketing tools out there.

Pros

I've used Mailchimp for almost a decade, across multiple businesses and sectors. It couldn't be easier to get started with, so it's excellent for marketing teams who don't have a dedicated CRM or email marketing expert. You can easily create and edit templates which streamline your workflow and allows you to concentrate on content, rather than coding or creating mobile optimised designs.

Cons

Because it's automatically mobile optimised, there are a lot of limitations when it comes to design functionality. You have to adapt your idea of a layout to the Mailchimp platform - it's too complex to try to start editing the code and creating your own layouts, which are easily broken or become truncated in popular email clients. Generally this isn't a problem though unless you have a particularly picky client. I'm also not a huge fan of the CRM functionality, it's fine if you have a small database or minimal data work to do, but it's difficult to manage a large database (although you could easily integrate Mailchimp with other database management software if your budget allowed). I also had issues in the past with spam signups which weren't automatically flagged, making database management very manual.

Alternatives Considered

Constant Contact

Reasons for Switching to Mailchimp

Affordability and ease of use made Mailchimp stand out against competitors.
Jose Manuel
Overall rating
  • Industry: E-Learning
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Mailchimp. Email marketing with a wide array of diverse options.

Reviewed on 07/12/2023

I opted for Mailchimp because I was seeking a more feature-rich email marketing solution, and it...

I opted for Mailchimp because I was seeking a more feature-rich email marketing solution, and it was recommended by a colleague.

Pros

The way you can see the actions from end users in your emails.

Cons

Initially, it may be a bit challenging to grasp, but with comprehensive training, you can harness the full potential of the tool.

Alternatives Considered

Acumbamail

Reasons for Switching to Mailchimp

My colleague's extensive experience with Mailchimp and their ability to provide guidance influenced my decision to use the platform.
Verified Reviewer
Overall rating
  • Industry: Food Production
  • Company size: 201–500 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Very advanced and hassle-free email marketing software

Reviewed on 26/11/2023

Mailchimp has been a great boon for our email campaigns. We usually only run a handful regular...

Mailchimp has been a great boon for our email campaigns. We usually only run a handful regular emails each month, and we haven't really had anything to complain about on the email side. It's very easy to upload contacts and set up campaigns, and the reporting features are pretty advanced. It was also easy to set up which was a big plus for us. Good solution overall.

Pros

I think we've benefitted the most from being able to pick and choose a design from the library rather than having to design something from scratch for each email campaign. Our design team is very very small, but thanks to having the email library, we've managed to minimize the design requirements for almost all email types.

Cons

Some of the secondary modules don't work well. We wanted to switch from our survey tool to Mailchimp's survey module but the features are lacking and usually far behind our current solution, namely for advanced form fields like embeddable widgets and the calculated field option

Alternatives Considered

lemlist

Reasons for Switching to Mailchimp

Mailchimp had better automation capabilities, template library, and ease of integration. The pricing was also pretty reasonable so we went with it in the end.
Cynthia
Overall rating
  • Industry: Airlines/Aviation
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 5.0 /10

Great for Anti-Spam Compliance

Reviewed on 13/09/2024

My overall experience with Mailchimp has been satisfactory. The ability to achieve compliance with...

My overall experience with Mailchimp has been satisfactory. The ability to achieve compliance with anti-spam legislation is of sufficient importance to override the frustrations of working with the system.

Pros

The best feature of Mailchimp is the ability to maintain a mailing list in compliance with anti-spam legislation. Although the platform is not specifically set up to comply with Canadian legislation, the user can manage their subscription so as to achieve compliance.

Cons

Mailchimp can be clunky and non-responsive. When creating a mailing, the format appearing on the screen does not necessarily reflect the format that appears in the actual mailing.

Alternatives Considered

MailerLite

Reasons for Switching to Mailchimp

Better ability to achieve compliance with Canadian anti-spam legislation.
Robert
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

MailChimp an Ok Product

Reviewed on 01/10/2024

It was ok. MailChimp was nothing really special.

It was ok. MailChimp was nothing really special.

Pros

Easy to setup and has a free tier. It is also Canadian now.

Cons

Expensive when you move to a paid tier. There are better options .

Alternatives Considered

MailerLite

Reasons for Switching to Mailchimp

Because of the free tier. It was also easy to setup.
Ryan
Overall rating
  • Industry: Sports
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The GOAT for all things email marketing

Reviewed on 11/10/2024

Love to use Mailchimp. A great easy to use platform for email marketing and lead gathering. Can...

Love to use Mailchimp. A great easy to use platform for email marketing and lead gathering. Can drag and drop templates and blast them out to customers. Also comes with some basic insights to help with deciding what works and what doesn't

Pros

Very easy to use and allowed for a great system to store customers' details and send targetted emails. Many new features and always evolving for the better.

Cons

Limiting if you have an email database of 1000+ people as you need to pay for an upgraded account. No other big cons since they remade their visual design system so amazing now.

Stephanie
Stephanie
Overall rating
  • Industry: Religious Institutions
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Mailchimp is your go-to for engaging audiences!

Reviewed on 22/03/2024

I have been with Mailchimp for quite awhile and have loved being able to use their services to...

I have been with Mailchimp for quite awhile and have loved being able to use their services to reach our audience! Definitely recommend to anyone who is trying to connect with a larger audience.

Pros

Mailchimp is incredibly easy to set up and use. Being able to connect with our audience in meaningful ways is essential to the growth of our business.

Cons

There are a lot of features that we don’t pay for or use, but they are on our dashboard anyway.

Mike
Overall rating
  • Industry: Business Supplies & Equipment
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Mailchimp For Easy Email Marketing

Reviewed on 07/08/2024

Pros

Mailchimp is a great addition to our marketing channels. Integrates with our website, allowing for effortless data capture. Mailing lists can be easily created and managed, and there are a robust selection of tools and templates available. We also make use of the messaging plug in.

Cons

Subscriber based billing system - the more subscribers you have, the more you'll pay, which is par for the course, but it does encourage you to regularly cleanse your data and keep records up to date.

Jesse
Overall rating
  • Industry: Events Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Mailchimp helps our business grow

Reviewed on 29/08/2024

Mailchimp has been a great partner for our business, helping us to put our brand in front of our...

Mailchimp has been a great partner for our business, helping us to put our brand in front of our audience with its great tools and features.

Pros

I love being able to integrate Mailchimp with many of our other apps and services to ensure we are capturing useful data to build our marketing campaigns.

Cons

I would love to see a small reduction in the cost per month for Mailchimp, however I do see value in it's features. The reason it becomes expensive for us is due to the currency conversion from USD to AUD.

Jonathan
Overall rating
  • Industry: Real Estate
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Mailchimp is a Must Have Email Marketing Automation GURU

Reviewed on 17/12/2023

Pros

Mailchimp allocates a wide array of features in one place from website builder to email marketing.

Cons

The mild bugs that I experience get eradicated rapidly after contacting the support team.

Casey
Overall rating
  • Industry: Media Production
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Big Fan of Mailchimp!

Reviewed on 30/09/2024

Overall I love Mailchimp and it has really helped me create stunning emails to send out in one mass...

Overall I love Mailchimp and it has really helped me create stunning emails to send out in one mass email. The click map is crucial and helps me to keep my clients happy.

Pros

I am a big fan of mailchimp. I like how easy it is to create beautiful emails, and track who clicked on each link and view a click map, you can send your email out in a social share easily and replicate emails easily. You can start a chat with their customer service at any time, and they will not leave you without solving your problem which I immensely appreciate.

Cons

It took me a long time to realize how to get moving ads inside the email, it has to be a GIF and it can be really tricky to do sizing. They had an update to move campaign manager where you can view all emails, and it's hard to find.

Sunny
Sunny
Overall rating
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

#1 Email Marketing & Automation Service Provider

Reviewed on 13/11/2023

Overall, Mailchimp is straightforward and user-friendly for its price, effectively fulfilling the...

Overall, Mailchimp is straightforward and user-friendly for its price, effectively fulfilling the essential tasks I require.

Pros

I've successfully set up my MailChimp account to cater to nearly a dozen segmented lists. The flexibility of email templates and the option to design my own are crucial. The overall product, except for a few features (potentially limited by my pricing tier), appears highly customizable. I can schedule emails at my convenience, automate their delivery, and monitor the actions of my audience.

Cons

My emails are used to seamlessly synchronize with my social media accounts. However, for the past 9-12 months, this integration has not been working. Due to a decrease in the number of emails sent this year, I haven't had the opportunity to research and address this issue in the Support Center. Nevertheless, I've noticed that the problem coincided with a significant redesign.

Jeric
Overall rating
  • Industry: Construction
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

My Review About Mailchimp Transactional Email

Reviewed on 09/06/2024

Overall marketing is changing every time this software can adopt for every marketing campaigns you...

Overall marketing is changing every time this software can adopt for every marketing campaigns you want to send for future customers. I use this software for onboarding my new clients. Sending promotional campaign is mush easier thanks to mailchimp. And the email chat support feature is great. Good communication is needed to provide good values and informations about the business.

Pros

I like the most about this software is that as a marketing agent I can create email marketing for our possible clients, The templates is very nice perfect for creating a marketing ads. I can easily drag any company images and promotional invitation to check our official website. No hassle in making a good email marketing for targeted clients. The best thing is that I can monitor it and provide a good results such as respond to the email. Because of the features of this software is much easier to organized and scheduled my email marketing campaign when to send it.

Cons

Well I think maybe the pricing But if you want to be successful in finding the right customers for contraction this is the best software I use . Direct to the customers and monitoring features.