About Full Circle Response Management

Response Management is Full Circle Insights' flagship Marketing Performance Management tool. It helps marketing teams to leverage their Salesforce Marketing Cloud data to drive revenue. With a powerful lead lifecycle module, Full Circle's Response Management enables marketers to get the data and analytics that they need.

Full Circle's modern lifecycle marketing enables marketers to generate responses from new prospects, past prospects and existing customers. Full Circle's Marketing Response Lifecycle Management module transforms the current leads and contacts process from the traditional linear to circular for Salesforce and allows users to track the outcome of every response generated, from a history of campaigns.

With modern marketing cycles, traditional campaign attribution and ROI metrics aren’t enough. Significant lead volume or long sales cycles need better data to tell marketers where to invest, for sales to close more deals. Full Circle Marketing Response gives marketers the opportunity to truly understand the impact each program has on revenue, through better campaign influence and attribution data in Salesforce.

Full Circle Response Management gives marketers the data they need to understand how well their campaigns are performing. It extends the Salesforce1 platform and provides complete visibility into marketing and sales funnels. It integrates marketing data with sales data, tying marketing campaigns to pipeline and revenue whilst streamlining marketing to sales hand-off.

Marketers can track funnel volume across different sources and see how fast leads convert through the funnel using Salesforce reports and dashboards. They can see what happens when a lead is passed to sales, looking beyond simple volume numbers to understand how each campaign influences pipeline and revenue.

Full Circle Response Management's marketing data and marketing analytics are built right inside Salesforce. The software is also fully optimized for the Salesforce1 mobile app.

Key benefits of Full Circle Response Management

Full Circle Response Management captures data for every response and uses it to give an integrated sales & marketing funnel. The funnel offers insights into the volume, velocity and conversion rates of all campaign responses.

Full Circle's unified marketing response workflow allows sales to follow up on every qualified marketing response, regardless of whether they're a lead or a contact. Marketing teams are then able to track the outcome of each interaction.

Full Circle provides lead management best-practises for Salesforce that enable sales and marketing teams to identify more opportunities from each campaign and engage with all actionable responses, be them a lead or a contact.

Full Circle Response Management's rich contact workflow allows sales to follow up on responses from existing contacts while - in a single report - marketing analyzes results across both new leads and contacts.

Customize your campaign attribution rules based on any combination of first & last touch, contact roles, tipping point campaigns & more to get consistently accurate campaign ROI.

With campaign influence models & reports, fully understand the impact of each marketing campaign and which programs have accelerated deals through the sales pipeline.

Full Circle Response Management's deal explorer shows sales teams a detailed history of every single marketing campaign and how it influenced individual opportunities.

Full Circle Response Management - built natively on the Salesforce1 platform - gives a fully customizable view of your sales & marketing funnel including the key metrics needed for business process optimization. Demand waterfall analysis enables sales and marketing teams to identify bottlenecks & streamline processes.

Full Circle's response tracking system allows marketers to understand how contacts and leads have historically moved through the funnel. Drill down and view campaign performances by sales team, region firmographic attributes etc.