Kochava
About Kochava
Kochava is a real-time mobile attribution, analytics and unified audience platform designed to support the market research needs of digital marketers, analysts, advertising agencies, developers, and more. The solution can be used to monitor and inform on app performance and target user behavior around that, create cohorts and also administer the detection and prevention of app fraud. Harnessing what Kochava calls "granular and sophisticated" mobile marketing business intelligence data, the independent Kochava Unified Audience Platform (UAP) aids marketers with app campaign planning, targeting, activation, measurement and optimization. Its collection of tools, including built-in analytics capabilities, facilitate the performance of mobile app marketing while accurately monitoring Return on Investment (ROI) for each campaign. Through integration with networks, publishers and partners, marketers are better equipped to target the right audiences and gauge more closely how campaigns are performing.
Alongside this is the Kochava Collective, which gives access to an international database of curated audience profiles. Marketers can search for tailored audience models pertaining to any media outlet and dip into a mobile data marketplace boasting a growing list of 1.8 billion unique device profiles. With features accessible via an online self service interface, Kochava Collective's Audience Explorer, Audience Builder and Audience Manager tools all combine to make tailored audience creation possible. Search pre-built audiences by a number of key categories, define new custom target audiences with real time filtering of target device estimates, and manage them all within a single view where import and activation can also be performed.
Key benefits of Kochava
Images
Not sure about Kochava?
Compare with a popular alternative
Starting Price
Pricing Options
Features
Integrations
Ease of Use
Value for Money
Customer Service
Alternatives
Branch
MoEngage
Heap
Singular
Reviews
Already have Kochava?
Software buyers need your help! Product reviews help the rest of us make great decisions.
- Industry: Computer Software
- Company size: 51–200 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Kochava Is An Amazing Tool + Amazing People
Reviewed on 05/02/2019
Pros
I like Kochava's "Fraud Detection" tools makes the price of the tool worth every penny.
The attribution is great - no complaints about the staple of their product.
Their customer service and client support is the best in the industry. We have had many other software vendors and none come close.
Cons
Can be expensive and price scales up as you scale up in company growth.
- Industry: Electrical/Electronic Manufacturing
- Company size: 5,001–10,000 Employees
- Used Weekly for 2+ years
-
Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Outstanding client service and cutting-edge mobile attribution platform
Reviewed on 30/04/2022
We employ holistic attribution and analysis for all our campaigns. Previously, we relied on...
We employ holistic attribution and analysis for all our campaigns. Previously, we relied on numerous partners to measure acquisition and re-engagement, which resulted in reporting duplication.
Pros
Keeping track of app attribution is essential to ensuring that we know our clients. It not only helps us identify attribution but also guarantees that we understand customers holistically across numerous products across the customer lifecycle. Using first touch/last touch data, we can now zero in on the "essential stuff" rather than becoming bogged down in minutiae.
Cons
Because of the lack of adequate documentation, several functionalities are difficult to set up at all. However, the team is aware of this, and they're making progress toward fixing it. For those who run into problems or require assistance with complex capabilities, Kochava's support team is always on hand.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Weekly for 6-12 months
-
Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 5.0 /10
Top 3 mobile measurement partner in market
Reviewed on 03/09/2024
Pros
You can generate detailed and personalized reports. Segment audiences making it easier to deliver personalized messages to different user groups.
Cons
The platform is complicated to use for new or less experienced users, complex interface.
- Industry: Internet
- Company size: 1,001–5,000 Employees
- Used Daily for 6-12 months
-
Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Outstanding MMP with really great support
Reviewed on 07/02/2019
We use Kochava as our MMP - in order to track into our backend all necessary events for acquisition...
We use Kochava as our MMP - in order to track into our backend all necessary events for acquisition and re-engagement campaigns internationally.
Pros
Functionality - for every idea there is a solution - paired with the great support by provided by Kochava it is possible to find a way to implement it.
Data availability and accuracy is outstanding
High level support for important strategic questions.
Open for new ideas/features which are getting prioritized and potentially put on the Kochava roadmap.
Cons
In the beginning the sheer amount of what can be adjusted was overwhelming and wording was not always intuitively - but onboarding was great and support team answers quickly when in doubt
There are still a few bugs within the software we sometimes encounter / missing functionalities, however these are professionally addressed when raised (e.g. bugs which are not fixable by customer side are taken on by the dedicated support team), for missing functionalities workarounds are proposed
- Industry: Sports
- Company size: 1,001–5,000 Employees
- Used Daily for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
NFL App + Kochava
Reviewed on 13/02/2019
It has been great to have the analytics and product teams also see the value in using a tool like...
It has been great to have the analytics and product teams also see the value in using a tool like Kochava. While tying spend to marketing KPI's is baseline, Kochava has also been instrumental in how we look at AMA across owned and paid efforts for the NFL App
Pros
The post install metrics (once configured to track properly) were very helpful as well as the Smartlink building process. Nic was always very prompt and positive in handling any issues/questions I had (which were frequent from my end). I felt he cared about my product goals and always made sure I understood the different mechanics within Kochava to analyze/understand my app activity. Spoke to Cale on a couple occasions and he was just as proactive and helpful.
Cons
I had been using Hasoffers in years past so it was a bit of a transition for me. I was used to seeing a dashboard with installs/leads logging in real-time that I can look through vs. requesting a report be sent to me.
Kochava FAQs
Below are some frequently asked questions for Kochava.Q. What type of pricing plans does Kochava offer?
Kochava offers the following pricing plans:
- Starting from: USD 100.00
- Pricing model: Free Version
- Free Trial: Available
Free App Analytics = N/A (Free) Attribution Analytics = Starting at $100 Unified Audience Platform = Starting at $100
Q. Who are the typical users of Kochava?
Kochava has the following typical customers:
2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Kochava support?
Kochava supports the following languages:
Chinese, English, Japanese, Korean, Traditional Chinese
Q. Does Kochava support mobile devices?
Kochava supports the following devices:
Android (Mobile), iPhone (Mobile), iPad (Mobile)
Q. What other apps does Kochava integrate with?
We do not have any information about what integrations Kochava has
Q. What level of support does Kochava offer?
Kochava offers the following support options:
Email/Help Desk, Phone Support, 24/7 (Live rep)
Related categories
See all software categories found for Kochava.
