Singular
About Singular
The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention.
With Singular you are able to:
* Measure and report on all the channels you work with: Measure cross-platform performance across apps, web, SMS, referrals, email, and TV with Singular’s open integration framework.
* Analyze ROI by combining attribution with leading cost aggregation: Powerful data connectors meet attribution to unlock marketing performance for every campaign, publisher, creative, and keyword.
* Track and analyze across the entire user lifecycle: Capture your entire user journey to report on acquisition and re-engagement across platforms with deep links, web-to-app, and cross-device attribution.
* Block more fraud with best-in-class fraud prevention: Keep your ad budgets focused on real users and avoid misreporting with more detection methods and pre-attribution fraud rejection.
* Monitor a single managed pipeline for analysis-ready marketing data: Load attribution, ad spend, creatives, bids, and ad monetization data directly to Redshift, Snowflake, BigQuery, and more.
Singular works with some of the leading marketing teams in the world, including Lyft, Twitter, Rovio, King and LinkedIn.
Key benefits of Singular
A number of advantages have enabled us to leapfrog the market:
* Superior Analytics: Automatically combine campaign data from any media source with attribution data to unlock the most accurate, timely, and actionable performance insights.
* Fraud Detection & Prevention: Block more fraud with the most detection methods available plus full custom rule capabilities, reporting transparency, and pre-attribution fraud rejection.
* Cross-Platform & Cross-Device: The only MMP with a native web attribution solution, which combines with our mobile attribution for reliable cross-device measurement, as well as web-to-app support.
* SKAdNetwork Attribution & Analytics- Singular SKAN: Singular is the vendor with the safest, most well-thought out solution providing support for more conversion models than any other provider.
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- Industry: Computer Games
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Great product for UA Managers
Reviewed on 28/12/2021
Pros
Very easy to use and very convenient. Allows easy campaign analysis and management. Great costumer service.
Cons
Sometimes there are some data issues, but they are usually quickly resolved
Response from Singular
Maria, we are so happy to read how much you are enjoying your experience with Singular - particularly the ease of the process. We look forward to supporting your growth and success for a long time to come. Thanks so much for taking the time to write in and Happy 2022!
- Industry: Consumer Goods
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Making App Tracking Easy
Reviewed on 29/04/2023
Pros
The following things make it a good product:- Fraud detection which helps understanding the reliability of the product.- Helps understanding the click tracking for click fraud.- With web conversions being tracked now, it helps understanding the performance of the website.- Extremely detailed creative analysis also available with creative clustering. - Source level data easily available with both standard and custom metrics.
Cons
- There are many analysis that can be done, which people aren't aware about- Little off tracking and the reasons for over-reporting cannot be determined.- Less suggestions given by the team
- Industry: Marketing & Advertising
- Company size: 5,001–10,000 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 5.0 /10
Singular is a useful tool in mobile app tracking software world
Reviewed on 27/11/2019
UI could stand to be made more intuitive, but the underlying platform is quite useful.
UI could stand to be made more intuitive, but the underlying platform is quite useful.
Pros
It's great to have all the data centralized on one platform. it speeds up our workload but the interface does get in the way a bit.
Cons
The UI is not too flexible, takes a while for CS response. We also have issues related to the data load. This can cause reports to break that connect to Singular.
- Industry: Information Technology & Services
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Bang for the buck for smaller marketing teams
Reviewed on 31/08/2021
Pros
We love Singular here for as an attribution provider as well as cost aggregator. We are able to do what used to take a team of 15 data engineers a couple years back now with 0.5 data engineer and half of a technical marketing analyst. Cost aggregation layer makes thing simpler and easier to manager. The availability of the data pipelines to tie marketing data back to product data is awesome.
Cons
Delays in pipeline, especially for Facebook, not enough granularity at sub-campaign level ROI calculations but overall still a great experience.
Reasons for Choosing Singular
Price + bundled other services such as cost aggregation and fraud detectionSwitched From
AdjustResponse from Singular
We are so happy that we can support your efforts with such a comprehensive solution and look forward to continuing to do so as you scale!
- Industry: Wine & Spirits
- Company size: 11–50 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Great tool for a performance marketer to manage app install campaigns
Reviewed on 18/11/2022
Lots of patience and all of my questions answered during onboarding.
Lots of patience and all of my questions answered during onboarding.
Pros
The training provided during onboarding and the way the UI is designed makes this tool very intuitive for a marketing person to use for reporting, optimisation and setting up fraud protection.
Cons
No major downsides for our use case - personally, I'd like to have some capabilities I got used to in other marketing analytics platforms like regex, but we learned prior to integrating that it was disabled for end user by design, and in the end it was not critical for us.
Reasons for Switching to Singular
Balance of the critical features we needed and the costs - most of the cheaper alternatives did not have what we needed, and the only alternative with all the features we required was several times more expensive.Singular FAQs
Below are some frequently asked questions for Singular.Q. What type of pricing plans does Singular offer?
Singular offers the following pricing plans:
- Starting from: USD 795.00/month
- Pricing model: Free Version, Subscription
- Free Trial: Available
Contact Singular for pricing details.
Q. Who are the typical users of Singular?
Singular has the following typical customers:
2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Singular support?
Singular supports the following languages:
Chinese, English, Japanese, Korean, Traditional Chinese
Q. Does Singular support mobile devices?
Singular supports the following devices:
Android (Mobile), iPhone (Mobile), iPad (Mobile)
Q. What other apps does Singular integrate with?
Singular integrates with the following applications:
Aiven for PostgreSQL, Amazon Redshift, Amazon S3, BigQuery Connector for Jira, Criteo, Digital Turbine Mobile Advertising, Dropbox Business, Google Drive, Liftoff, Meta for Business, MySQL, Pinterest, PostgreSQL, SFTP To Go, SFTPPlus, Snapchat, Snowflake, StoreMaven, Tapjoy, TikTok, Twitter/X, UnityIS, Vungle, ironSource
Q. What level of support does Singular offer?
Singular offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat
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