Custobar
About Custobar
Custobar is a cloud-based marketing automation platform designed to help businesses of all sizes create, launch, and manage marketing campaigns. The platform enables organizations to gather and store data about sales, marketing, communication, and customer services from multiple sources on a unified portal for future reference.
Custobar allows enterprises to find and segment customer data by preference, geography, product interests, or other attributes. Its built-in 360-degree customer view functionality lets marketers add notes, edit tags and marketing permissions, and gain visibility into customers’ profiles, transaction history, and journey via KPIs and statistics. Teams can also design customizable forms to communicate with clients, record data like address and name, and validate and store the information in a centralized repository.
Custobar supports integration with a host of third-party applications such as Shopify, WooCommerce, Zendesk, Yotpo, Sendgrid, Posti, Google Ads, and more. It also offers other features such as web behavior tracking, RFM matrix, push messages, and an email template designer.
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Reviews
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- Industry: Retail
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Flexible Omni-channel tool that does it all
Reviewed on 17/09/2021
Very happy with the product. Almost in an instant, we managed to open few new direct marketing...
Very happy with the product. Almost in an instant, we managed to open few new direct marketing channels and enable automated audience exports to our paid advertising via Custobar. So far new needed features have been looking promising as well.
Pros
Customer support has been a great help in implementation phase of every new tool within Custobar. Other than that... Custobar allows us fit a bunch of tools under one hood. That brings us much needed transparency between channels and enables us to learn more from our customers - and use that knowledge more precisely.
Cons
It is a tad technical product unlike some visually compelling competition (which then have more limitation in the technical side though).
Alternatives Considered
HubSpot Marketing Hub, ActiveCampaign, Salesforce Sales Cloud, Klaviyo and OmnisendReasons for Choosing Custobar
Multi-channel capabilities as nr. 1.Switched From
MailchimpReasons for Switching to Custobar
Multi-channel capabilities and ability to work closely with the development team.Response from Custobar
Thank you Marko for your review, kiitos! Customer support Custobarians were thrilled to hear your kind words. We'll continue developing Custobar monthly to be worth your trust also in the future!
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Better than Braze, Klaviyo or all the other well-known players
Reviewed on 27/04/2023
Amazing – great team. You get some free consultation. Integration was seamless. Overall blown away...
Amazing – great team. You get some free consultation. Integration was seamless. Overall blown away by the functionality.
Pros
The way you don't just track data but also get actionable insights is just beyond this world. I love it and think there's nothing better out there – after having used +100 ESPs & Automation Tools for the last decade
Cons
That I didn't find it earlier – left a lot of money on the table
- Industry: Retail
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Easy to create campaigns with follow up and insights
Reviewed on 21/09/2021
Effectivness in producing mail campaigns, very quick and easy.
Overall view (360-view) of our...
Effectivness in producing mail campaigns, very quick and easy.
Overall view (360-view) of our customers
Custobar solved our GDPR compliance.
Pros
The 360-view of our customers is very helpful, we had no total/360-view of our customers.
Easy implementing via API which we use for other services.
Very fast and effective creation mail capaigns
Cons
Search for customers and audiences is not intuitive, more like programming/code style
Response from Custobar
Thank you Ola for the review! We highly appreciate this and also your development ideas like the stickers. Happy to continue working with you.
- Industry: Sports
- Company size: 51–200 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Data enrichment by automation
Reviewed on 15/09/2021
Custobar has significantly reduced the workload of its employees. Employees are given significantly...
Custobar has significantly reduced the workload of its employees. Employees are given significantly more time for the work for which they are hired than for enriching data manually. With the help of the service, we have also made our data much richer and learned more from our customers.
Pros
The most useful and impressive feature for us is the data collected by the program about other services we use. The service is easy to set up and really easy to use.
Cons
We have been using the system for about a year and we have not noticed any shortcomings
Response from Custobar
A big thank you! It's great to hear that Custobar is helping you to utilise data and to understand your customers better. Keep on rocking the sports industry!
- Industry: Apparel & Fashion
- Company size: 51–200 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Custobar helps us in our growth
Reviewed on 13/09/2021
Pros
Custobar is easy to use and gives us valuable information on our customers and their shopping behavior, which we use in our marketing decisions. Customer support and experience are great; I feel Custobar is really willing us to grow and prosper!
Cons
Custobar analytics should still be developed in order to get more in depth analysis of our actions, especially with regards to the automations.
Response from Custobar
Thank you, Tanja, for your honest feedback. We highly appreciate your company's feedback and insightful discussions on how to develop the reporting features. They are very important for Custobar's future development.
Custobar FAQs
Below are some frequently asked questions for Custobar.Q. What type of pricing plans does Custobar offer?
Custobar offers the following pricing plans:
- Starting from: EUR 195.00/month
- Pricing model: Subscription
- Free Trial: Available
Custobar (up to 150 000 contacts) - €195/month Custobar Plus (over 150 000 contacts) - Details on request The monthly price is based on the number of contacts.
Q. Who are the typical users of Custobar?
Custobar has the following typical customers:
2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Custobar support?
Custobar supports the following languages:
Dutch, English, Finnish, French, German
Q. Does Custobar support mobile devices?
Custobar supports the following devices:
Q. What other apps does Custobar integrate with?
Custobar integrates with the following applications:
Flowbox, Freshdesk, Frosmo, Google Ads, Infobip, Instagram, LoyaltyLion, Meta for Business, Nosto, Online Auction System, OptinMonster, SendGrid, Shopify, Shopware, Vilkas Webshop, WooCommerce, Yotpo, Zapier, Zendesk Suite
Q. What level of support does Custobar offer?
Custobar offers the following support options:
Email/Help Desk, Knowledge Base
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