MoEngage vs AppsFlyer

MoEngage is an insights-led customer engagement platform for consumer brands, that empowers marketers and product owners with AI-driven insights to create cross-channel experiences that consumers love.
MoEngage is an insights-led customer engagement platform for consumer brands, that empowers marketers and product owners with AI-driven insights to...

Deployment

  • Cloud-based
  • On-premises

Support Options

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.
AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion...

Deployment

  • Cloud-based
  • On-premises

Support Options

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Starting from

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Starting from

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Overall rating

4.3 /5
(58)

Ease of Use

4.3/5

Features

4.3/5

Customer Service

4.6/5

Value for Money

4.4/5

Overall rating

4.5 /5
(137)

Ease of Use

4.5/5

Features

4.4/5

Customer Service

4.3/5

Value for Money

4.3/5

Total features 87

  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Account Alerts
  • Activity Dashboard
  • Activity Monitoring
  • Activity Tracking
  • Alerts/Notifications
  • App Notifications
  • Attribution Modeling
  • Audience Targeting
  • Authentication
  • Autoresponders
  • Behavior Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Churn Management
  • Cohort Analysis
  • Communication Management
  • Compliance Management
  • Contact Management
  • Contextual Targeting
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customisable CTAs
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Source Connectors
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Marketing
  • Engagement Tracking
  • Event Triggered Actions
  • For Marketers
  • Fraud Detection
  • Funnel Analysis
  • Gamification
  • Geotargeting
  • IP Address Monitoring
  • IP Blocking
  • In-App Events Tracking
  • KPI Monitoring
  • Landing Pages/Web Forms
  • Lead Management
  • Location-Based Marketing
  • Marketing Automation
  • Mobile Access
  • Mobile Alerts
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Touch Attribution
  • Multivariate Testing
  • Notification Editor
  • Notification Scheduling
  • Performance Metrics
  • Personalization
  • Predictive Analytics
  • Process/Workflow Automation
  • Push Notifications
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • SMS Marketing
  • SMS Messaging
  • SMS Notifications
  • Search/Filter
  • Segmentation
  • Single Sign On
  • Social Media Integration
  • Social Media Monitoring
  • Subscriber Management
  • Surveys & Feedback
  • Template Management
  • Third-Party Integrations
  • Time on Site Tracking
  • Uninstall Tracking
  • Visual Analytics
  • Visual Workflow Management
  • Web Notifications
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

Total features 42

  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Account Alerts
  • Activity Dashboard
  • Activity Monitoring
  • Activity Tracking
  • Alerts/Notifications
  • App Notifications
  • Attribution Modeling
  • Audience Targeting
  • Authentication
  • Autoresponders
  • Behavior Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Churn Management
  • Cohort Analysis
  • Communication Management
  • Compliance Management
  • Contact Management
  • Contextual Targeting
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customisable CTAs
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Source Connectors
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Marketing
  • Engagement Tracking
  • Event Triggered Actions
  • For Marketers
  • Fraud Detection
  • Funnel Analysis
  • Gamification
  • Geotargeting
  • IP Address Monitoring
  • IP Blocking
  • In-App Events Tracking
  • KPI Monitoring
  • Landing Pages/Web Forms
  • Lead Management
  • Location-Based Marketing
  • Marketing Automation
  • Mobile Access
  • Mobile Alerts
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Touch Attribution
  • Multivariate Testing
  • Notification Editor
  • Notification Scheduling
  • Performance Metrics
  • Personalization
  • Predictive Analytics
  • Process/Workflow Automation
  • Push Notifications
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • SMS Marketing
  • SMS Messaging
  • SMS Notifications
  • Search/Filter
  • Segmentation
  • Single Sign On
  • Social Media Integration
  • Social Media Monitoring
  • Subscriber Management
  • Surveys & Feedback
  • Template Management
  • Third-Party Integrations
  • Time on Site Tracking
  • Uninstall Tracking
  • Visual Analytics
  • Visual Workflow Management
  • Web Notifications
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management
  • AB Tasty
  • Adjust
  • Adobe Campaign
  • Amplitude
  • AppsFlyer
  • Branch
  • Criteo
  • Google Ads
  • Gupshup
  • Infobip
  • Meta for Business
  • Mixpanel
  • Segment
  • Snapchat
  • Talon.One
  • Tealium Customer Data Hub
  • TikTok
  • Twitter/X
  • ironSource
  • mParticle
  • AB Tasty
  • Adjust
  • Adobe Campaign
  • Amplitude
  • AppsFlyer
  • Branch
  • Criteo
  • Google Ads
  • Gupshup
  • Infobip
  • Meta for Business
  • Mixpanel
  • Segment
  • Snapchat
  • Talon.One
  • Tealium Customer Data Hub
  • TikTok
  • Twitter/X
  • ironSource
  • mParticle