AppsFlyer vs Braze
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Overview
AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.
AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion...
Deployment
- Cloud-based
- On-premises
Support Options
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat
Braze is a leading customer engagement platform that powers lasting connections between consumers and brands that they love.
Deployment
- Cloud-based
- On-premises
Support Options
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat
Images
Cost
Starting from
Not provided by vendor
- Free Version
- Free Trial
- Subscription
Starting from
Not provided by vendor
- Free Version
- Free Trial
- Subscription
Reviews
Ease of Use
4.5/5Features
4.4/5Customer Service
4.3/5Value for Money
4.3/5Ease of Use
4.6/5Features
4.6/5Customer Service
4.6/5Value for Money
4.4/5Features
Total features 42
- A/B Testing
- AI Content Creation
- API
- Account Alerts
- Activity Dashboard
- Activity Monitoring
- App Notifications
- Attribution Modeling
- Audience Targeting
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Tracking
- Channel Management
- Cohort Analysis
- Compliance Management
- Contact Management
- Contextual Targeting
- Conversion Tracking
- Cross Channel Attribution
- Customer Experience Management
- Customer Journey Mapping
- Customer Segmentation
- Customisable CTAs
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Import/Export
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Management
- Email Marketing
- Email Sequences
- Event Triggered Actions
- Fraud Detection
- GDPR Compliance
- HTML Editor
- IP Address Monitoring
- IP Blocking
- In-App Events Tracking
- Landing Pages/Web Forms
- List Management
- Location-Based Marketing
- Marketing Automation
- Mobile Optimization
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Touch Attribution
- Multivariate Testing
- Performance Metrics
- Predictive Analytics
- Preview Functionality
- Push Notifications
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- Retention Tracking
- Revenue Tracking
- SMS Messaging
- Sales Analytics
- Search/Filter
- Segmentation
- Social Media Integration
- Social Media Monitoring
- Subscriber Management
- Template Management
- Time on Site Tracking
- Uninstall Tracking
- WYSIWYG Editor
- Web Notifications
- Website Analytics
Total features 44
- A/B Testing
- AI Content Creation
- API
- Account Alerts
- Activity Dashboard
- Activity Monitoring
- App Notifications
- Attribution Modeling
- Audience Targeting
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Tracking
- Channel Management
- Cohort Analysis
- Compliance Management
- Contact Management
- Contextual Targeting
- Conversion Tracking
- Cross Channel Attribution
- Customer Experience Management
- Customer Journey Mapping
- Customer Segmentation
- Customisable CTAs
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Import/Export
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Management
- Email Marketing
- Email Sequences
- Event Triggered Actions
- Fraud Detection
- GDPR Compliance
- HTML Editor
- IP Address Monitoring
- IP Blocking
- In-App Events Tracking
- Landing Pages/Web Forms
- List Management
- Location-Based Marketing
- Marketing Automation
- Mobile Optimization
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Touch Attribution
- Multivariate Testing
- Performance Metrics
- Predictive Analytics
- Preview Functionality
- Push Notifications
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- Retention Tracking
- Revenue Tracking
- SMS Messaging
- Sales Analytics
- Search/Filter
- Segmentation
- Social Media Integration
- Social Media Monitoring
- Subscriber Management
- Template Management
- Time on Site Tracking
- Uninstall Tracking
- WYSIWYG Editor
- Web Notifications
- Website Analytics
Integrations
- Adobe Campaign
- Criteo
- Google Ads
- Meta for Business
- Mixpanel
- Snapchat
- TikTok
- Twitter/X
- ironSource
Not provided by vendor
